advertisement

What is Tourism 2.0? definition and key concepts

50 %
50 %
advertisement
Information about What is Tourism 2.0? definition and key concepts

Published on January 15, 2008

Author: eduwilliam

Source: slideshare.net

Description

Presenation about the tourism 2.0 concept
advertisement

TOURISM 2.0: THE MODEL 2.0 TO DEVELOP THE TOURISM TO THE NETWORK SOCIETY Author: Edu William Doctorate candidate -University of Las Palmas de Gran Canaria Managing director – destinum.com

WEB 2.0 Definition O´Reilly (10-december-2006): “ Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I’ve elsewhere called “harnessing collective intelligence.”)”

O´Reilly (10-december-2006):

“ Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build applications that harness network effects to get better the more people use them. (This is what I’ve elsewhere called “harnessing collective intelligence.”)”

WEB 2.0 Key concepts It is a business revolution of an industry, namely the software industry, hence the prefix Web . The step from 1.0 to 2.0 is a movement within that industry . The components of that industry (its chain of value ) move to a common platform, namely, Internet, where a system of networks can be developed in an optimum fashion . The effect of those networks makes possible the development of the industry based on collective intelligence , where its members are responsible for its construction.

It is a business revolution of an industry, namely the software industry, hence the prefix Web . The step from 1.0 to 2.0 is a movement within that industry .

The components of that industry (its chain of value ) move to a common platform, namely, Internet, where a system of networks can be developed in an optimum fashion .

The effect of those networks makes possible the development of the industry based on collective intelligence , where its members are responsible for its construction.

MODEL 2.0 Key concepts Delimitation of the sector to which it refers: the scope of the sector in relation to the chain of value and its end objective. Move to a common platform where organisation into networks can develop. This platform is Internet. Development according to the collective intelligence of the network members so that the objective and the system improve before the participation of more individuals and agents.

Delimitation of the sector to which it refers: the scope of the sector in relation to the chain of value and its end objective.

Move to a common platform where organisation into networks can develop. This platform is Internet.

Development according to the collective intelligence of the network members so that the objective and the system improve before the participation of more individuals and agents.

MODEL 2.0 IN TOURISM Previous scenarios Tourism 0.0: industrial society Tourism 1.0: information society Tourism 2.0: network society

Tourism 0.0: industrial society

Tourism 1.0: information society

Tourism 2.0: network society

MODEL 2.0 IN TOURISM Limitations of the model 1.0 The tourism model 1.0 guarantees neither access by SMEs nor equality of conditions to maintain the same level of competitiveness . The tourism 1.0 model solves neither the problems of access to and transparency of information nor those of cooperation between businesses and destinations. The tourism 1.0 model does not incorporate knowledge transfer as a factor determining the productivity of destinations and enterprises.

The tourism model 1.0 guarantees neither access by SMEs nor equality of conditions to maintain the same level of competitiveness .

The tourism 1.0 model solves neither the problems of access to and transparency of information nor those of cooperation between businesses and destinations.

The tourism 1.0 model does not incorporate knowledge transfer as a factor determining the productivity of destinations and enterprises.

MODEL 2.0 IN TOURISM Definition “ Tourism 2.0 is the business revolution in the tourism and leisure industry caused by the move to the tourist ecosystem as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build business and destinations that harness network effects to get more productive the more people and business participate them. So, “harnessing collective intelligence.”

“ Tourism 2.0 is the business revolution in the tourism and leisure industry caused by the move to the tourist ecosystem as platform, and an attempt to understand the rules for success on that new platform. Chief among those rules is this: Build business and destinations that harness network effects to get more productive the more people and business participate them. So, “harnessing collective intelligence.”

MODEL 2.0 IN TOURISM Key concepts It must refer to the tourism sector as a whole ; therefore, all the elements of its chain of value must be taken into consideration. The objective is the knowledge-driven improvement of the productivity of businesses and destinations . Those elements must influence productivity either directly or indirectly; they must move to a common platform (Web), where they can interrelate around a system of networks . Knowledge and its transfer must be the motor of the network , which self-organises and self-develops on the basis of the contributions of its members.

It must refer to the tourism sector as a whole ; therefore, all the elements of its chain of value must be taken into consideration. The objective is the knowledge-driven improvement of the productivity of businesses and destinations .

Those elements must influence productivity either directly or indirectly; they must move to a common platform (Web), where they can interrelate around a system of networks .

Knowledge and its transfer must be the motor of the network , which self-organises and self-develops on the basis of the contributions of its members.

MODEL 2.0 IN TOURISM Tourism ecosystem

MODEL 2.0 IN TOURISM Current moment The fact that society and the economy have advanced in tourism models does not mean that all destinations and enterprises have done so . Model 2.0 is driven demand – tourists networks (travel 2.0). Digital divide: “ offline elites” .

The fact that society and the economy have advanced in tourism models does not mean that all destinations and enterprises have done so .

Model 2.0 is driven demand – tourists networks (travel 2.0).

Digital divide: “ offline elites” .

MODEL 2.0 IN TOURISM Challenges: the “long tail” Create digital abundance . Avoid networks market failure (non return to shortage) -> development of personalised recommendation system: Based on collective intelligence with personalised solutions. Based on prescription following the interests of the consumer (the rol of travel agencies).

Create digital abundance .

Avoid networks market failure (non return to shortage) -> development of personalised recommendation system:

Based on collective intelligence with personalised solutions.

Based on prescription following the interests of the consumer (the rol of travel agencies).

Author: Edu William Blog: Internet, Networks , SMEs and Tourism Contact: [email_address]

Add a comment

Related pages

Basic concepts and definitions: Travel and Tourism ...

Basic concepts and definitions: Travel and Tourism (domestic and international) ... a key concept in tourism, ...
Read more

SUSTAINABLE TOURISM CONCEPTS - NOAA National Marine ...

SUSTAINABLE TOURISM CONCEPTS 1.1 OVERVIEW OF SUSTAINABLE TOURISM ... Third, the tourism industry plays a key role in promoting and actually carrying out
Read more

Tourism Trends and Key Concepts - Sustainable Tourism Online

Tourism Trends and Key Concepts. ... Having historical visitor data and understanding global and local trends in tourism and society is important for ...
Read more

IS THE CONCEPT OF SUSTAINABLE TOURISM SUSTAINABLE?

united nations conference on trade and development is the concept of sustainable tourism sustainable? developing the sustainable tourism benchmarking tool
Read more

Definition | Sustainable Development of Tourism

Definition. Expressed simply, ... Make optimal use of environmental resources that constitute a key element in tourism development, ...
Read more

Tourism - Wikipedia, the free encyclopedia

... considers the origin of the concept not from a linguistic perspective but rather links it to ... travel has a similar definition to tourism, ... 2.0: 2 ...
Read more

Institute for Tourism - What is sustainable tourism

What is sustainable tourism. ... Responsible tourism is the closest definition to ... resources that constitute a key element in tourism ...
Read more

SAGE Books - Post-Tourism - Home : SAGE Knowledge

"Post-Tourism." In Key Concepts in Tourist Studies, 130-134, SAGE Key Concepts. London: SAGE Publications Ltd, 2010. doi: 10.4135/9781446251027.n30.
Read more

SAGE Books - Special Interest Tourism - Home : SAGE Knowledge

"Special Interest Tourism." In Key Concepts in Tourist Studies, 161-165, SAGE Key Concepts. London: SAGE Publications Ltd, 2010. doi: 10.4135/9781446251027 ...
Read more