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What is the impact of Twitter on Fundraising? How can you capture that data?

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Information about What is the impact of Twitter on Fundraising? How can you capture that...
Social Media

Published on February 21, 2014

Author: CivilSocietyMedia

Source: slideshare.net

Description

Social media is increasingly having an impact on charities work. The question for charities still remains, what data should they capture? Why should organisations harness data? What tools are available to utilise that data and what help, advice and support is out there for charities?

You will have the opportunity to hear from Ciara Bosworth, head of OneCRM at the British Heart Foundation and Lee Gisbourne, marketing database manager, RNLI who will share their experiences and lessons they have learnt in capturing, managing and making the most of ever increasing sources of data. Both speakers will also explore the help and advice available to fundraisers who are keen to utilise data.

Book now: www.civilsociety.co.uk/fft
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Every second, a staggering volume of data is being generated in social spaces. We are a holding a breakfast debate that will give fundraisers the opportunity to explore and debate how charities should best use data that is created in social spaces. Read below to find out the impact that Twitter has had on fundraising in the UK ct ne n c In the February edition of Fundraising Magazine we looked at the impact of Twitter on individual giving. RE M

amount of money raised on just giving by twitter users 2013 £2.5m 2011 £0.55m 2012 £1.4m

116,718 UP 70% ON 2012 DONATIONS WERE MADE VIA TWITTER IN 2013

twitter traffic to just giving by devices 57% MOBILE 31% DESKTOP 12% TABLET

number of visits to justgiving pages prompted by twitter 2012 2.06m 2013 3.7m

twitter use in the uk MORE THAN ONE IN FIVE INTERNET USERS IN THE UK USE TWITTER SOURCE: EMARKETER, 2013

TWITTER CLAIMS THERE ARE 15 MILLION TWITTER USERS IN THE UK

47% of people who follow brands are more likely to visit the company's website * *Marketprobe International / Twitter "Small Businesses + Twitter Study" 2013

72% of followers are more likely to make a purchase ** * *Compete, 2012

Breakfast debate FROM SOCIAL TO CRM: Exploring the fundraising potential of big data Guest speakers, Lee Gisbourne, marketing database manager, RNLI and Ciara Bosworth, head of OneCRM, British Heart Foundation will explore; what do charities really need to capture, why, how and what help is there out there? Thursday 13 March 2014 Join our other debates… Mass participation fundraising: 15 May 2014 Leadership: 17 July 2014 www.civilsociety.co.uk/fft

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