What Is Sport? Intro to Sport Management

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Information about What Is Sport? Intro to Sport Management

Published on July 13, 2008

Author: tippydawn

Source: slideshare.net

 

Who was the first institution to introduce Sports Administration as a major? Differentiate between sport and sports. Explain 3 different ways of organizing (segmenting) the sport industry. What are the four unique aspects of SM that make it different from other business enterprises? Most undergraduate SM programs include what 3 components? Describe the four stages of career planning.

Who was the first institution to introduce Sports Administration as a major?

Differentiate between sport and sports.

Explain 3 different ways of organizing (segmenting) the sport industry.

What are the four unique aspects of SM that make it different from other business enterprises?

Most undergraduate SM programs include what 3 components?

Describe the four stages of career planning.

 

Figure Skating Rocketry Chess Dance Horse Racing Diving Polo Bobsledding Billiards Archery Automobile Racing Equestrian Table Tennis Cheerleading Bowling Golf Speed Skating Handball Walking Rowing

Figure Skating

Rocketry

Chess

Dance

Horse Racing

Diving

Polo

Bobsledding

Billiards

Archery

Automobile Racing

Equestrian

Table Tennis

Cheerleading

Bowling

Golf

Speed Skating

Handball

Walking

Rowing

Sport is any activity, experience or business enterprise focused on fitness, recreation, athletics or leisure Pitts, Fielding & Miller (1994)

Sport is any activity, experience or business enterprise focused on fitness, recreation, athletics or leisure

Pitts, Fielding & Miller (1994)

Sport s implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball, and gymnastics

Sport s implies a collection of separate activities such as golf, soccer, hockey, volleyball, softball, and gymnastics

Sport is an all-encompassing concept. It is a collective noun that includes all sporting activities

Sport is an all-encompassing concept. It is a collective noun that includes all sporting activities

In the past… Sport Administrators worked in the public sector and Sport Managers worked in the private sector Presently, there is little differences in definition Sport Management Sport Administration Sports Management Sports Administration

In the past… Sport Administrators worked in the public sector and Sport Managers worked in the private sector

Presently, there is little differences in definition

It is all people, activity, businesses and organizations involved in producing, facilitating, promoting or organizing sports, fitness and recreational products Pitts & Stotlar (1996)

It is all people, activity, businesses and organizations involved in producing, facilitating, promoting or organizing sports, fitness and recreational products

Pitts & Stotlar (1996)

Sport Management is also the name given to many university level academic programs designed to prepare students to assume positions in the sport industry

Sport Management is also the name given to many university level academic programs designed to prepare students to assume positions in the sport industry

“ Careers & Opportunities in Sports” (1964) by Stan Isaccs Defined what were sport management jobs Sport Trading Cards Sport Art Sport TV Sport Journalist Who was the first institution to introduce Sport Administration as a major?

“ Careers & Opportunities in Sports” (1964) by Stan Isaccs

Defined what were sport management jobs

Sport Trading Cards

Sport Art

Sport TV

Sport Journalist

Who was the first institution to introduce Sport Administration as a major?

Ohio University introduced the 1 st Sports Administration program in 1966 Walter O’Malley had the idea James Mason developed the curriculum

Ohio University introduced the 1 st Sports Administration program in 1966

Walter O’Malley had the idea

James Mason developed the curriculum

 

 

 

Sport marketing Sport is consumed as quickly as it is produced It is a perishable product, not accompanied by any guarantee of consumer satisfaction Those providing the experience cannot predict the outcome

Sport marketing

Sport is consumed as quickly as it is produced

It is a perishable product, not accompanied by any guarantee of consumer satisfaction

Those providing the experience cannot predict the outcome

Sport enterprise Sport enterprises earn a highly significant portion of revenues not from the sale of service such as the game Most revenue is made from extraneous sources such as TV rights, concessions, road games guarantees, parking & merchandise. **You want consumers to spend more money outside the sporting event than they would on the sport itself

Sport enterprise

Sport enterprises earn a highly significant portion of revenues not from the sale of service such as the game

Most revenue is made from extraneous sources such as TV rights, concessions, road games guarantees, parking & merchandise.

**You want consumers to spend more money outside the sporting event than they would on the sport itself

Sport Industry Career Paths Not as well defined Sport is still a closed society

Sport Industry Career Paths

Not as well defined

Sport is still a closed society

School & college Professional sport Amateur sport organizations Private club sport Commercialized sport Arenas, coliseums, civic centers & stadiums Community recreation Industrial sport programs Sport programs in social agencies Military sport programs Sport marketing & consulting firms Developmental programs Corporate sponsors Sporting goods industry Sport news media Academic programs VanderZwaag (1998) p. 8

School & college

Professional sport

Amateur sport organizations

Private club sport

Commercialized sport

Arenas, coliseums, civic centers & stadiums

Community recreation

Industrial sport programs

Sport programs in social agencies

Military sport programs

Sport marketing & consulting firms

Developmental programs

Corporate sponsors

Sporting goods industry

Sport news media

Academic programs

 

Collegiate sports information director Executive director-regional sports commission Sport journalist-broadcast Sales rep-sport surfacing manufacturer/supplier Marketing director-International Special Olympics Sport journalist-print Legal consultant-sport business licensing company Marketing director-racetrack Marketing manager-professional golf tournament Facilities design consultant-sport facility architectural company

Collegiate sports information director

Executive director-regional sports commission

Sport journalist-broadcast

Sales rep-sport surfacing manufacturer/supplier

Marketing director-International Special Olympics

Sport journalist-print

Legal consultant-sport business licensing company

Marketing director-racetrack

Marketing manager-professional golf tournament

Facilities design consultant-sport facility architectural company

Collegiate sports information director (Performance) Executive director-regional sports commission (Production) Sport journalist-broadcast (Promotion) Sales rep-sport surfacing manufacturer/supplier (Production) Marketing director-International Special Olympics (Performance) Sport journalist-print (Promotion) Legal consultant-sport business licensing company (Promotion) Marketing director-racetrack (Performance) Marketing manager-professional golf tournament (Performance) Facilities design consultant-sport facility architectural company (Production)

Collegiate sports information director (Performance)

Executive director-regional sports commission (Production)

Sport journalist-broadcast (Promotion)

Sales rep-sport surfacing manufacturer/supplier (Production)

Marketing director-International Special Olympics (Performance)

Sport journalist-print (Promotion)

Legal consultant-sport business licensing company (Promotion)

Marketing director-racetrack (Performance)

Marketing manager-professional golf tournament (Performance)

Facilities design consultant-sport facility architectural company (Production)

$194.64 Billion in 2002 It is constantly growing & developing

$194.64 Billion in 2002

It is constantly growing & developing

 

Sponsorship Media broadcast rights Endorsements Multimedia (Magazines, computer video games, DVDs, books) Medical Spending Spectator Spending (tickets, concessions, parking, merchandise) Operating Expenses (not including travel) Advertising Professional services (facility management, financial legal, insurance, marketing, agents) Facility construction Licensed goods Internet (Ads, fees) Sporting Goods Travel Gambling

Sponsorship

Media broadcast rights

Endorsements

Multimedia (Magazines, computer video games, DVDs, books)

Medical Spending

Spectator Spending (tickets, concessions, parking, merchandise)

Operating Expenses (not including travel)

Advertising

Professional services (facility management, financial legal, insurance, marketing, agents)

Facility construction

Licensed goods

Internet (Ads, fees)

Sporting Goods

Travel

Gambling

Ad spending: $229.9 M Subscriber fees: $9.2 M

Ad spending: $229.9 M

Subscriber fees: $9.2 M

Endorsement value of the top 75 athletes coaches, and sport personalities: $598 M

Endorsement value of the top 75 athletes coaches, and sport personalities: $598 M

Magazines: $943.7 M Computer & Video Games: 750 M Videos & DVDs: $279.9 M Books: $146.4 M

Magazines: $943.7 M

Computer & Video Games: 750 M

Videos & DVDs: $279.9 M

Books: $146.4 M

U.S. Stadiums/motor speedways: $1.44 B U.S. arenas: $1.04 B

U.S. Stadiums/motor speedways: $1.44 B

U.S. arenas: $1.04 B

Any money spent on sponsorship of leagues, teams, broadcast and events

Any money spent on sponsorship of leagues, teams, broadcast and events

Big Four leagues plus NASCAR: $5.29 B Colleges: $1.06 B Other: $640

Big Four leagues plus NASCAR: $5.29 B

Colleges: $1.06 B

Other: $640

NFL: $2.5 B All colleges: $2.5 B MLB: $2.3 B NASCAR: $1.2 B NBA: $1 B NHL: $900 M Other: $100 M

NFL: $2.5 B

All colleges: $2.5 B

MLB: $2.3 B

NASCAR: $1.2 B

NBA: $1 B

NHL: $900 M

Other: $100 M

Soccer: $3.39 B Baseball: $2.16 B Softball $1.28 B Football: $1.27 B Track & Field: $1.12B Gymnastics: $1.08 B Basketball: $948.1 M Wrestling: $399.1 M Volleyball: $246.5 M Ice Hockey: $182.6 M Other: $523.7 M

Soccer: $3.39 B

Baseball: $2.16 B

Softball $1.28 B

Football: $1.27 B

Track & Field: $1.12B

Gymnastics: $1.08 B

Basketball: $948.1 M

Wrestling: $399.1 M

Volleyball: $246.5 M

Ice Hockey: $182.6 M

Other: $523.7 M

Facility & Event Management: $6.75 B Financial, legal and insurance services: $5.81 B Marketing & consulting services: $2.3 B Athlete representation: $385 M

Facility & Event Management: $6.75 B

Financial, legal and insurance services: $5.81 B

Marketing & consulting services: $2.3 B

Athlete representation: $385 M

Spectators: $12.4 B Colleges: $1.11 B Big Four: $335.4 M Minor Leagues: $113.4 M Other: $2.1 B

Spectators: $12.4 B

Colleges: $1.11 B

Big Four: $335.4 M

Minor Leagues: $113.4 M

Other: $2.1 B

Pari-mutuels (including horse/greyhound racing): $14.69 B Internet: $2.17 B Legal sports books: $2.04 B

Pari-mutuels (including horse/greyhound racing): $14.69 B

Internet: $2.17 B

Legal sports books: $2.04 B

Big Four player payroll: $6.1 B Big Four other: $5.81 B Colleges: $6.04 B Minor Leagues: $600 M Other: $4.44 B

Big Four player payroll: $6.1 B

Big Four other: $5.81 B

Colleges: $6.04 B

Minor Leagues: $600 M

Other: $4.44 B

Equipment used in competition: $10.14 B Sportswear used in competition: $7.98 B Footwear used in competition: $7.5 B

Equipment used in competition: $10.14 B

Sportswear used in competition: $7.98 B

Footwear used in competition: $7.5 B

Ticket Sales: $11.74 B Concessions, parking, on-site merchandise sales: $10.7 B Premium seating revenue: $3.73 B

Ticket Sales: $11.74 B

Concessions, parking, on-site merchandise sales: $10.7 B

Premium seating revenue: $3.73 B

Billboards, arena/stadium signage: $16.39 B National network TV: $4.69 B Radio: $2.34 B National cable TV: $1.78 B Sports magazines: $1.45 B Regional TV: $570 M National syndicated TV: $210.1 M

Billboards, arena/stadium signage: $16.39 B

National network TV: $4.69 B

Radio: $2.34 B

National cable TV: $1.78 B

Sports magazines: $1.45 B

Regional TV: $570 M

National syndicated TV: $210.1 M

Intercollegiate Athletics Professional Sports Facility Management Campus Recreation Community-based Sports Sports Information Sport Marketing Sports Journalism Sports Club Management Physical Fitness Athletic Training & Sports Medicine Consulting Entrepreneurship Parks & Zanger (1990)

Intercollegiate Athletics

Professional Sports

Facility Management

Campus Recreation

Community-based Sports

Sports Information

Sport Marketing

Sports Journalism

Sports Club Management

Physical Fitness

Athletic Training & Sports Medicine

Consulting

Entrepreneurship

No other industry or business is viewed as simplistically by individuals who are not directly working in it No other industry has as much personal identification with is consumers A sport management degree may not qualify you as an expert to those inside and outside of the industry

No other industry or business is viewed as simplistically by individuals who are not directly working in it

No other industry has as much personal identification with is consumers

A sport management degree may not qualify you as an expert to those inside and outside of the industry

Many people believe they could work in sport with no official training or certification 52% think they could play for a pro-team if they practiced 72% think they could officiate better than the officials 51% think they can coach better than the coach

Many people believe they could work in sport with no official training or certification

52% think they could play for a pro-team if they practiced

72% think they could officiate better than the officials

51% think they can coach better than the coach

The hours are long & the pay may be low Avg. Hr/wk Underpaid in position All Employees underpaid Big 4 Leagues/Teams 60.8 45.6% 73.4% Other Leagues/Teams 58.24 36.8% 77.6% Colleges 58.34 50.8% 49.2% Sport Marketing Agencies 55.58 47.8% 63% Stadium/arena/track 55.25 52.6% 45.6% Corporation/manufacturers 53.56 69.6% 52.2% Broadcast/media 53.33 33.3% 33.3%

The hours are long & the pay may be low

A LOT of people want to work in sports!!!

A LOT of people want to work in sports!!!

Approximately 250 Sport Management Programs ~50 (students/program) X 250 (schools) = 12,500 people that want to work in sport…JUST LIKE YOU! So what are you going to do to stand out?

Approximately 250 Sport Management Programs

~50 (students/program) X 250 (schools) = 12,500 people that want to work in sport…JUST LIKE YOU!

So what are you going to do to stand out?

Communication Honesty/Integrity Interpersonal/Relating to others Strong work ethic Teamwork skills Analytical skills Motivation/Initiative Flexibility/Adaptability Computer skills Detail-oriented Leadership skills Organizational skills Self-confidence Friendly/outgoing personality Tactful/polite 3.0 or better GPA Creative Entrepreneurial/risk-taker Sense of humor

Communication

Honesty/Integrity

Interpersonal/Relating to others

Strong work ethic

Teamwork skills

Analytical skills

Motivation/Initiative

Flexibility/Adaptability

Computer skills

Detail-oriented

Leadership skills

Organizational skills

Self-confidence

Friendly/outgoing personality

Tactful/polite

3.0 or better GPA

Creative

Entrepreneurial/risk-taker

Sense of humor

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