What is PR for Advertising Guys?

50 %
50 %
Information about What is PR for Advertising Guys?
Business & Mgmt

Published on October 8, 2009

Author: tusharpan

Source: slideshare.net

Description

This presentation was created for senior advertising executives to understand what PR is all about.

" The reasonable man adapts himself to the world. The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends upon the unreasonable man.” —GB Shaw, Man and Superman: The Revolutionists' Handbook.

" The advertising adapts itself to the consumer. The Public relations persists in trying to adapt the consumer to itself. Therefore, all successful brands depend upon the Public relations.” —Tushar, A journey from AdMan to PRman: My Little Blackbook.

“ Marketing is all about telling believable stories and PR does that more effectively “

Lets try and understand the little difference…

 

 

LONDON (AFX) - The UK's communications industry regulator said it will remove the price controls on line rental and landline call charges first placed on BT Group in the run-up to its privatisation in 1984. In a move that will likely see BT cut its call charges to compete with cheaper rivals, Ofcom said it would scrap the current four-year-old retail pricing regime at the end of this month. This morning's news is the culmination of Ofcom's long-standing Strategic Review of Telecommunications, and reflects the plethora of cut-price competitors that have eaten into BT's share of the residential voice market over recent years. Ian Livingstone, head of BT's Retail division, welcomed the easing of restrictions on the former monopoly. 'Ofcom's decision is good news for customers. A freer BT will deliver even better value and innovation for our residential customers,' he said in a statement BT has given a number of assurances to offer additional protection for customers on low incomes and vulnerable groups. The company has agreed to limit increases for its basic line rental product to a certain level to avoid disadvantaging customers for whom the line rental accounts for the overwhelming majority of their phone bill. The removal of the price controls reflects the rapid growth of competition and continued reductions in the cost of phone services for customers, Ofcom said. More than 10.7 mln households and small businesses now use providers other than BT for their phone calls - including more than 4.6 mln cable customers - and the UK has some of the cheapest phone costs in the world. It said the pattern of increasing competition and falling prices is likely to gather pace in the future as new technologies enter the mass market, such as Voice over IP (VoIP) phone calls over the internet, already actively used by more than 500,000 UK households and small businesses. UK Ofcom removes retail price controls on BT line rental and calls UDPATE

LONDON (AFX) - The UK's communications industry regulator said it will remove the price controls on line rental and landline call charges first placed on BT Group in the run-up to its privatisation in 1984. In a move that will likely see BT cut its call charges to compete with cheaper rivals, Ofcom said it would scrap the current four-year-old retail pricing regime at the end of this month. This morning's news is the culmination of Ofcom's long-standing Strategic Review of Telecommunications, and reflects the plethora of cut-price competitors that have eaten into BT's share of the residential voice market over recent years.

Ian Livingstone, head of BT's Retail division, welcomed the easing of restrictions on the former monopoly.

'Ofcom's decision is good news for customers. A freer BT will deliver even better value and innovation for our residential customers,' he said in a statement BT has given a number of assurances to offer additional protection for customers on low incomes and vulnerable groups. The company has agreed to limit increases for its basic line rental product to a certain level to avoid disadvantaging customers for whom the line rental accounts for the overwhelming majority of their phone bill.

The removal of the price controls reflects the rapid growth of competition and

advertising informs. Pr educates.

PR creates perception

Perception is everything

What is PR?

 

Pr build brands Advertising defend brands As per study conducted in 2003 on over 100 new product launches in USA by Schneider & Associates in collaboration with Boston University’s Communication Research Center & Susan Fournier, Associate Professor of Marketing, Harvard Business School

As per study conducted in 2003 on over 91 new product launches in USA by Schneider & Associates in collaboration with Boston University’s Communication Research Center & Susan Fournier, Associate Professor of Marketing, Harvard Business School proves that More successful products have used PR followed by Advertising and less successful ones relied mostly on Advertising to build BRANDS

The great Shift !

General motors shifting to advertorial worldwide P&G CMO talking about ‘money is in building relationships’ Starbucks, ikea, body shop, linux

General motors shifting to advertorial worldwide

P&G CMO talking about ‘money is in building relationships’

Starbucks, ikea, body shop, linux

Disadvantages of pr!

You can not… - Control the message - Control the timing - Control the visual appeal - Even be sure that your message will be delivered!

But…

The one big advantage is Credibility

Various forms of public relations

PR can… Highlight new or improved products and services and promote them to customers or potential customers

PR can… Announce changes within your organization

PR can… Address industry issues and offer your company’s position

PR can… Highlight applications and the successes of your customers

PR can… Inform the industry and the business community of alliances and strategic decisions

PR can… Acknowledge and promote the local interests of your workforce

PR can… Spark interest among potential investors or provide assurance to bankers, investors, and business partners you already have

Final words…

The new technology and the way it is being used by consumers only means that building and protecting brand image and equity is no more only an advertising function. Marketers will have to be absolutely responsible for all their actions. BP and Wal-Mart are two examples of how great brands can take a beating if they fail on internal deliveries such as corporate governance or employee satisfaction. Today, consumers can find out the real you and broadcast it to the world at the click of a mouse. Hamish Mclennan, Global CEO, Young & Rubicam (In an interview to Mint WSJ in March 2007)

The new technology and the way it is being used by consumers only means that building and protecting brand image and equity is no more only an advertising function. Marketers will have to be absolutely responsible for all their actions. BP and Wal-Mart are two examples of how great brands can take a beating if they fail on internal deliveries such as corporate governance or employee satisfaction. Today, consumers can find out the real you and broadcast it to the world at the click of a mouse.

Hamish Mclennan, Global CEO, Young & Rubicam

(In an interview to Mint WSJ in March 2007)

Do

And that’s why we are rethinking.

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

What does a PR professional do anyway? - Blog - Firebrand ...

... what the essence of public relations is and whether they should pursue a ... Advertising; Branding ... Hiring Trends; Media; Back What does a PR ...
Read more

What is Public Relations, and How Do You Do It?

Public relations is often ... By Guy Bergstrom. Marketing ... do public relations without a spending a dime for advertising. That's why public ...
Read more

What Tech in PR & Advertising Means To Me | that one movie guy

What Tech in PR & Advertising Means To Me. Posted on 24 Minutes Ago by thatonemovieguyblog. ... Follow “ that one movie guy ...
Read more

How Public Relations Works - Money | HowStuffWorks

What do Public Relations Professionals Do? ... How Public Relations Works. ... Advertising; Help;
Read more

PR and Integrated Marketing Communications Jobs and ...

... find public relations, ... Advertising & Sponsorships; ... PRSA Public Relations and Integrated Marketing Communications Jobcenter.
Read more

Measuring the ROI of Public Relations: Five Experts Weigh In

Measuring the ROI of Public Relations: ... the famed Guy Kawasaki recently came out in support of PR as the way to get ... In advertising, ...
Read more

What to wear to work in the PR and marketing industry ...

Here are six tips for dressing the part in PR and marketing ... industries such as advertising, PR, ... Heidi Klum. Oh, and guys, lose the ...
Read more

The Role of Public Relations in Today's Business Climate

The Role of Public Relations in ... bad guys," and blame their ... as incentives for advertising dollars. From a public relations ...
Read more

Panera to Advertise Its Social Consciousness - Advertising ...

... conventional pitches about meal deals or how “my sandwich is better than the guy across the ... The Advertising column last ...
Read more