Published on March 24, 2008
A STUDY FROM THE BY MARCH 2008
WHAT IS MOBILE MARKETING? CHAPTER 1
3 | 87 WHAT IS MOBILE MARKETING? NO. WRONG.
4 | 87 WHAT IS MOBILE MARKETING?
MAIN TEACHINGS CHAPTER 2
THE DREAM MEDIUM? SECTION 2-1
7 | 87 MOBILE IS KEY Mobile is our second shadow
8 | 87 MOBILE IS PERSONAL Always attributable to one single person
9 | 87 MOBILE IS UBIQUITOUS One screen to unite them all
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