What is MBA in marketing management?

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Information about What is MBA in marketing management?

Published on January 17, 2018

Author: itminstitute

Source: authorstream.com

slide 1: What is MBA in marketing management 1 slide 2: Developing a strategy to reach the end customer’s desires and needs of the end customer with the organisation’s products and services is the role of a marketing manager. Thus Executive MBA in Marketing Management involves the following activities: ● Planning ● Organising ● Directing ● Motivating ● Coordinating ● Controlling Marketing is the unique blend of activities that help to satisfy the needs and demands of the customers through organised process. 2 slide 3: What is the scope of MBA in marketing management 3 slide 4: The scope of marketing managers is quite wide in terms of job as well as salary. You would get to explore different fields as marketing managers are required in different sectors such as industrial units chemical industries hospitality sector educational sector lifestyle se 4 slide 5: What is Eligibility Criteria For Marketing in MBA 5 slide 6: Usually the eligibility criteria for Executive MBA in Marketing Management requires you to have minimum 50 aggregate as your graduation score from a recognized college or a University. This percentage may differ from college to college. This also requires you to have passed central examinations such as CAT MAT XAT GMAT etc. There also a group discussion round and a round of personal interview for final selection. 6 slide 7: What Can I Do with Marketing in MBA 7 slide 8: As a marketing manager you will have a lot of responsibilities such as: ● Setting goals and objectives for a specific time period. These may be long term goals or short term goals and should be communicated to the employees involved clearly and precisely. ● Selecting the market as per the customer base is another essential duty that may fall under you. You need to identify where your products and services would be duly profitable for sale. 8 slide 9: What are Executive MBA Marketing Subjects Syllabus / Curriculum 9 slide 10: As a marketing manager you will get to acquire knowledge about the following subjects: ● Marketing management principles ● Economics ● Operation Management ● Managerial Accounting ● Research Methodology ● Communication strategy at all levels ● Financial Management ● Human Resource Management Apart from the above subject you will also be given practical learning assignments such as sales marketing projects case studies research studies and acquire soft skills for personality development. 10 slide 11: ITM Institute offers Executive MBA and PGDM Course. Know about the various courses and specializations offered by visiting the Institute’s website: Website - https://www.itm.edu/ 11 slide 12: RESOURCES Images: www.freepik.com Resources 12 ITM .EDU slide 13: THANK YOU

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