What is Content Marketing & Should I be Doing It?

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Information about What is Content Marketing & Should I be Doing It?
Marketing

Published on October 23, 2014

Author: kevinray11

Source: slideshare.net

Description

Content Marketing: The power of Blogging, Social Media, Video, Email Marketing for your business.

1. Content Marketing @KevinRay ~ @LauralooPeacock

2. What is Content Marketing? Content Marketing is creating and/or sharing content for the purpose of engaging customers

3. Why Should I Blog Simply put, you should blog to position yourself and your company as an authority, as well as, to increase traffic to your website, increase your online visibility, feed your social media engagement and to get your phone ringing. The best traffic to your site is always organic. Organic traffic searches are by people who are specific about what they want and therefore serious clients. Blogging is on your time and it’s something you can do. Paid advertising like Adwords can be equally time consuming but also very expensive even when hiring a professional

4. Blogging is the core of all content marketing strategies • Articles • Lists • Product Reviews • Book Reviews • Opinions (Rants) • How-Tos • Case Studies • Interviews • Research & Proprietary Data

5. Blogging is the core of all content marketing strategies Easily Shared Automated or user-shared Easily Digested Small bites (500 - 1500 words) Topical & Relevant Easy to piggyback on current events & capitalize on trending topics. Get In Their Way Blogs give websites 434% more indexed pages and 97% more Contrary to what many are saying, people still click below the

6. businesses that embrace blogging see 126% more growth in terms of leads than those Blogs give websites 434% more indexed pages and 97% more indexed links or more per month see five times as much traffic, as opposed to those who blog times Social media sites and blogs reach 8 out of 10 of all U.S. Internet users companies with blogs generate 67% more leads per month on average than non-blogging

7. Case Study Blogs and social media are made for each other. Blogs are easily shared on all social media platforms and foster engagement. That builds the audience for the blog as well as strengthens your social media presence. 30 Day Social Media Traffic to http://real-estate-spokane.com

8. Businesses can no longer ignore the power of video • More than 1 billion unique users visit YouTube each month • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • 100 hours of video are uploaded to YouTube every minute • 80% of YouTube traffic comes from outside the US • YouTube is localized in 61 countries and across 61 languages • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

9. • Videos Increase People’s Understanding Of Your Product Or Service by 74% • 50% Of Users Watch Business Related Videos On YouTube Once A Week • 75% Of Users Visit The Marketer’s Website After Viewing A Video • 75% Of Executives Watch Work-Related Videos On Business Websites At Least Once A Week • Website Visitors Are 64% More Likely To Buy A Product On An Online Retail Site After Watching A Video

10. • Click-Through Rates Increase 2-3 Times When Marketers Include A Video In An Email • 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety • Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video • 45% Of Viewers Will Stop Watching A Video After 1 Minute & 60% By 2 Minutes

11. Slideshare is often overlooked and provides great exposure. CMO calls SlideShare “content marketing’s sleeping giant” • In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views. SlideShare is among the top 120 most-visited Web sites in the world. • SlideShare receives 500 percent more traffic from business owners than Facebook, Twitter, YouTube, and LinkedIn. • The six most used tags on SlideShare are business, statistics, social media, market, trends, and research. • Twenty percent of visitors come to SlideShare directly from Google.

12. Don’t let ‘em fool you, eNewsletters still work & convert For every $1 spent on email marketing, the average return is $44.25 marketed through email, consumers spend 138% more than people who don’t receive Company study showed email is 40 times better at acquiring new customers than 90% of consumers select email as their preferred way to receive updates and offers Email conversion rates are 3X higher than social media

13. According to eMarketer, half of marketers using video in email see: • higher click-through rates • increased time spent reading the email • increased sharing and forwarding

14. Where do I share my content?

15. Information sources for this presentation: Google YouTube SearchEngineWatch.com moz.com mckinsey.com digitalsherpa.com cmo.com

16. Thank You! Questions? @KevinRay ~ @LauralooPeacock

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