Published on November 15, 2008
What is called Design Thinking?
Let’s get empirical
Human-centered Prototype-driven Mindful of process
So. Do designers think differently?
As opposed to?
“Business people need to become designers” Roger Martin
An opposable what?
If design is a method of action
Then what is thinking is a method of ???
Is Design Thinking a method at all?
It was all my idea
No, it was mine
Not opposed, but opposable
It’s about the people, stupid
Signal of human intention
Opposable minds T-shaped people Design intent
9 QUESTIONS FOR YOUR BUSINESS MODEL PARTNER KEY VALUE RELATIONSHIP CLIENT NETWORK ACTIVITIES PROPOSITION MANAGEMENT SEGMENTS What are your key activities What type of relationship and how difﬁcult are they to does your client expect you to perform (by others)? establish and maintain with him? What can partners do better Which one of your client’s than you or at a lower cost problems are you solving and What are your client’s needs, (and thus leverage your why will he work with you desires and ambitions? business model)? KEY rather than with a competitor? DISTRIBUTION & RESOURCES ACQUISITION CHANNELS What are your key resources Through which means does and how difﬁcult are they to your client want to be reached copy (by others)? and addressed by you? COST STRUCTURE REVENUE STREAMS / PRICING What is the cost structure of your What value are your clients business model and is it in harmony with really willing to pay for and the core idea of your business model? how will they pay for it? Alexander Osterwalder, Ph.D. Sponsored by: http://business-model-design.blogspot.com/
simple client profiler what’s on his mind? his/her preoccupations his/her worries what he thinks what does he what does he see? hear? what his boss says his environment what his friends say his friends what his wife says what the market offers him/her what does he say? his/her attitude how he appears in public what he tells others
All in the game
So, is Design Thinking a method at all?
The Last Discipline
Design Thinking Norms
Observe Co-create Ideate Prototype Think visually Tell a story
A method for innovating method
Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...
30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...
Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...
With three established projects across the country and seven more in the pipeline,...
Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...
There is so little in what is called 'design methods' that has anything useful to say about how to design buildings that I never ... Design Thinking: ...
The design process is taught through problem scenarios called “design ... Design Thinking and how to design ... Design Thinking at the ...
What is Design Thinking ... is that design thinking means thinking as a designer ... blog should be called "Graphic Design Observer ...
Tools for Design Thinking. The design thinker uses a set tools and skills that inform and ... Whether it’s called design thinking, lateral ...
In the past, design has most often occurred fairly far downstream in the development process and has focused on making new products aesthetically ...
Basically, Design Thinking is a design methodology, ... and prototype phases. “Outside the box thinking”, also called “wild ideas”, ...
The decade of Design Thinking is ... By formalizing the tacit values and behaviors of design, Design Thinking was able to move designers and the power ...
“Design Thinking is generally referred to as applying a designer’s sensibility and ... No wonder Horst Rittel called design problems “wicked”, ...
... here are the details or background needed to get what Heidegger called thinking ... Design Thinking: What are the main customer centric, ...