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What is Apple Passbook?

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Information about What is Apple Passbook?
Marketing

Published on February 26, 2014

Author: skycore

Source: slideshare.net

Description

Learn more about Apple’s Mobile Wallet, Passbook. Information provided will describe; what it is, how to distribute passes. and the anatomy of a pass
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What is Apple’s Passbook App? By Rich Eicher, Skycore LLC August 2013

About Skycore Skycore LLC

What is codeREADr?

What is Passbook? • • • • • • ™

What is a Pass? • • • • •

Are Passes Supported on Android? • • •

There are many Pass layouts and types Generic Pass Boarding Pass Coupon Pass Event Ticket Pass Store Card Pass

How do Passes work with Passbook? • • • • •

WHAT MAKES UP A PASS? 9

The Header

Importance of the Header Field • • • – – – – Passbook PassWallet

The Primary/Secondary Fields

The Barcode • 1 Aztec o 2 QR Code o 3 PDF417 o 1 2 3

The Barcode – – – – – –

Back Field • o o o o • • o

Important Back Field Uses • • • • •

Meta Data • • • •

Location Based Alerts • • •

Why Passbook Matters? • • • • • • •

Passbook Distribution •

Passbook Validation + Update •

Passbook Validation + Marketing •

What to look for in a Pass Vendor? • Pass creation o • Pass distribution o • Pass management o • Data Security o 23

QUESTIONS? 24

25

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