Published on February 26, 2014
What is Apple’s Passbook App? By Rich Eicher, Skycore LLC August 2013
About Skycore Skycore LLC
What is codeREADr?
What is Passbook? • • • • • • ™
What is a Pass? • • • • •
Are Passes Supported on Android? • • •
There are many Pass layouts and types Generic Pass Boarding Pass Coupon Pass Event Ticket Pass Store Card Pass
How do Passes work with Passbook? • • • • •
WHAT MAKES UP A PASS? 9
Importance of the Header Field • • • – – – – Passbook PassWallet
The Primary/Secondary Fields
The Barcode • 1 Aztec o 2 QR Code o 3 PDF417 o 1 2 3
The Barcode – – – – – –
Back Field • o o o o • • o
Important Back Field Uses • • • • •
Meta Data • • • •
Location Based Alerts • • •
Why Passbook Matters? • • • • • • •
Passbook Distribution •
Passbook Validation + Update •
Passbook Validation + Marketing •
What to look for in a Pass Vendor? • Pass creation o • Pass distribution o • Pass management o • Data Security o 23
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