WHAT IS AMP?Benefits of AMP.

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Information about WHAT IS AMP?Benefits of AMP.

Published on December 29, 2016

Author: shvetabutale

Source: slideshare.net

1. +91 0231 662 0588 info@techenvision.in www.techenvision.in

2. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in WHAT IS AMP? AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results.

3. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in

4. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in •mobile websites having images that are too large, scripts that run before the content is loaded (scripts are like little programs that run inside your web browser), and a slew of other issues. So, to solve this issue Google created the Accelerated Mobile Pages. •Accelerated Mobile Pages, or AMP, is an open source project that aims to speed up WebPages on mobile devices. •AMP in action consists of three different parts AMP HTML, AMP JS, and Google AMP Cache. It allows users to visit a page on your site instantly by rendering much faster than a typical HTML page. Essentially. •A good example of AMP’s optimization is that text always loads first, so you can begin reading an article before any pesky advertisements load. Content feels like it’s loading instantly when loading an AMP website. The technologies behind AMP are available to any web developer for free, so we’ll be seeing more and more AMP pages in the future.

5. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in Benefits of AMP: 1. Google is continuing to increase its focus on usability as a ranking factor. Combining that with its obvious love for mobile search 2. AMP just seems like obvious solution to improving user’s mobile experience. 3. Google has not specifically stated that the AMP is a Ranking Factor, we do know only about its loading speed & mobile friendliness.

6. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in How Will Google AMP Affect Organic Search Results? While I understand that AMP is not a ranking factor (yet!), AMP affect only on clicks, impressions, and user experience, which in turn affects SEO. AMP is only seen in the News carousel right now. Google is currently holding the News carousel above-the-fold on mobile, therefore, pushing down organic search results. So, if you’re not on the AMP bandwagon, then you’re most likely going to see a drop in clicks, impressions, and user engagement.

7. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in How Will Google AMP Affect Paid Search Results? Google Adwards is already sort of a wonder fix for brands looking to pay their way to the top of the search results. With the removal of the right-hand page ads on Google, I believe we’ll see quality over quantity take place when it comes to the AMP ad placements. Now a day’s meaningless paid advertising options and more competition are increased in a big way. Brands that pay to play may see improved paid search impressions. Also, faster-loading mobile pages will result in more page views, which will lead users to more ads.

8. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in Google has already stated that there will be many options for publishers to choose from in terms of ad formats when publishing on AMP pages. Google vaguely summarized “key principles” with ads on AMP: -Faster: Ads in AMP will be just as fast as AMP itself. -‘Beautiful’: Ads in AMP will be engaging, beautiful, and innovative. -Safe: All ads must use HTTPS. Better together: AMP ads want support from broad market landscapes.

9. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in techenvision is the leading web design company creating custom web design. Every great business idea takes wings with the launch of a professionally designed website. Internet has redefined the way business is transacted and your website is the gateway to these business opportunities. We are providing Mobile responsive or AMP Verified Sites to the customers.

10. +91 0231 662 0588 www.techenvision.ininfo@techenvision.in Call us on :+91 9561770305 & 91 9860995414 Thank You

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