What is agritourism?

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Information about What is agritourism?

Published on February 17, 2014

Author: aliceloy

Source: slideshare.net


Agritourism, or agritainment, is an exploding market connecting you to locally grown foods, wines, and culinary experiences. Reaching a $billion in 2013 in the US, agritourism offers farmers a revenue stream that helps them stay on the farm and grow their customers base. With only 2% of US residents being connected to farms and food production, agritourism offers an exciting and hyper-local experience to foodies, young families, and geotourists.

Agritourism: Is it Right for Your Farm? Global Center for Cultural Entrepreneurship in partnership with New Mexico Department of Agriculture Alice Loy, PhD

Overview •  Legal and regulatory •  Logistical •  Marketing

GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs. !" !

Agritourism is "the crossroads of tourism and agriculture: when the public visits working farms, ranches or wineries to buy products, enjoy entertainment, participate in activities, shop in a country store, eat a meal or make overnight stays.” ~ Jane Eckert

Heritage Tourism Ecotourism RURAL LIFESTYLES Agritourism Geotourism

Agritourism is…

New Mexico Agritourism

New Mexico Agritourism

Agritourism in Italy

Agritourism in Bali

Agritourism in New Zealand

Agritourism in Scotland

Agritourism in Japan

Agritourism in Iceland!

Culture and Heritage Travelers

2007  Top  $$   Agritourism  States    

Agritourism in New Mexico


Strategies for Success !

Purple  Adobe  Lavender  Farm,  Abiquiu  

Old Town Farm, Abq

Los Poblanos, Abq


Makes it easier for you to find your customers; Makes it easier for you to stay in touch with your customers; Makes marketing a distributed cost center; Makes it less costly for you to stay in touch with your customers; Makes it easier to track what your customers respond to.


Challenges •  Handicapped access •  Signage and parking •  Restrooms •  Pathways •  Cleanliness/orderliness


Opportunities to Meet challenges

Global Center for Cultural Entrepreneurship www.culturalentrepreneur.org @culturalpreneur Alice Loy, PhD alice@culturalentrepreneur.org 505.263.5180

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