Published on February 18, 2014
BENEFIT CORPORATIONS Business of the People, by the People, for the People +Chris Mohritz | email@example.com | #IdeaToOperations
OUR JOURNEY ● ● ● ● The Problem The Solution How It Works Considerations Discussion (not just a presentation) Interupt me at anytime (questions / comments)
WHAT WILL YOU DO WITH SUCCESS? google.org/projects.html nypost.com/2012/09/02/apple-tries-to-fix-rep-asstingest-company
CONSUMERS WANT SOCIAL IMPACT ● conecomm.com/2013-social-impact
STARTUPS WANT SOCIAL IMPACT forbes.com/sites/skollworldforum/2013/05/02/the-rise-of-socialentrepreneurship-suggests-a-possible-future-for-global-capitalism skollfoundation.org
LEGAL SYSTEM REQUIRES PROFIT "A business corporation is organized and carried on primarily for the profit of the stockholders. The powers of the directors are to be employed for that end. The discretion of directors is to be exercised in the choice of means to attain that end, and does not extend to a change in the end itself, to the reduction of profits, or to the non-distribution of profits among stockholders in order to devote them to other purposes." benefitcorp.net/storage/Benefit_Corp_vs_Traditional_Corporations.pdf
BENEFIT CORPORATION bcorporation.net/open-letter-to-business-leaders
OPTIONS (Legal) Benefit Corporation ● bcorporation.net/what-are-b-corps/legislation (Certified) B Corporations ● bcorporation.net/what-are-b-corps
THE FUTURE benefitcorp.net/state-by-state-legislative-status
HOW IT WORKS
CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility encompasses not only what companies do with their profits, but also how they make them. It goes beyond philanthropy and compliance and addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm. hks.harvard.edu/m-rcbg/CSRI/init_define.html
CONSUMER CSR PRIORITIES
WHERE TO PUT CSR MESSAGES conecomm.com/2013-social-impact
MESSAGE-TO-MARKET MATCH ● Today, customer drives the boat ● If we don’t engage them, someone else will ● If we don’t match their worldview, someone else will csrwire.com/blog/posts/1193-beyond-demographics-the-new-responsible-consumer-profile
CAUSE MARKETING causemarketingforum.com/site/c.bkLUKcOTLkK4E/b.6448621/k.B22B/Cause_Marketing_101.htm
IMPACT INVESTING “...investments made into companies, organizations, and funds with the intention to generate social and environmental impact alongside a financial return.” thegiin.org
RESOURCES ● ● ● ● ● ● ● ● ● conecomm.com/2013-social-impact benefitcorp.net bcorporation.net csrwire.com csreurope.org causemarketingforum.com skollworldforum.org thegiin.org philanthropy.com
TO SUM IT UP... ● Conscious Capitalism becoming the norm?
Feedback? Questions? firstname.lastname@example.org
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