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WHAT IF? Vernieuwing Bouw

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Information about WHAT IF? Vernieuwing Bouw
Real Estate

Published on March 14, 2014

Author: stefman

Source: slideshare.net

Description

What is... Apple was a construction company?
Kickoff Forum Utiliteit van Verniewing Bouw.
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ZZESTO.COM COMMUNICATION IN REAL ESTATE whatif..Applecorpwasaconstructioncompany?

ZZESTO.COM COMMUNICATION IN REAL ESTATE wrong answerwouldbe

ZZESTO.COM COMMUNICATION IN REAL ESTATE lose
 the beardwouldbe

ZZESTO.COM COMMUNICATION IN REAL ESTATE dress black

ZZESTO.COM COMMUNICATION IN REAL ESTATE oh wait..

ZZESTO.COM COMMUNICATION IN REAL ESTATE short answerwouldbe

ZZESTO.COM COMMUNICATION IN REAL ESTATE forMaximeVerhagen itjustwon't happen

ZZESTO.COM COMMUNICATION IN REAL ESTATE why? isAppleanITcompany? isAppleanhardwarecompany?

ZZESTO.COM COMMUNICATION IN REAL ESTATE forMaximeVerhagen don'tthinkso..becauseAppleisallabout

ZZESTO.COM COMMUNICATION IN REAL ESTATE people

ZZESTO.COM COMMUNICATION IN REAL ESTATE passion

ZZESTO.COM COMMUNICATION IN REAL ESTATE focus

ZZESTO.COM COMMUNICATION IN REAL ESTATE desire

ZZESTO.COM COMMUNICATION IN REAL ESTATE taste

ZZESTO.COM COMMUNICATION IN REAL ESTATE brand

ZZESTO.COM COMMUNICATION IN REAL ESTATE fans

ZZESTO.COM COMMUNICATION IN REAL ESTATE enemies

ZZESTO.COM COMMUNICATION IN REAL ESTATE it'sactually allabout

ZZESTO.COM COMMUNICATION IN REAL ESTATE users

ZZESTO.COM COMMUNICATION IN REAL ESTATE ux

ZZESTO.COM COMMUNICATION IN REAL ESTATE uxwatisUX?!

ZZESTO.COM COMMUNICATION IN REAL ESTATE andadding value

ZZESTO.COM COMMUNICATION IN REAL ESTATE value

ZZESTO.COM COMMUNICATION IN REAL ESTATE valuetalkingofvalue.....

ZZESTO.COM COMMUNICATION IN REAL ESTATE 157miljardnettoomzet netsales source:Sept2012AppleInc
 UnauditedCondensedConsolidated StatementsofOperations

ZZESTO.COM COMMUNICATION IN REAL ESTATE 88miljardkostprijsvdomzet costofsales source:Sept2012AppleInc
 UnauditedCondensedConsolidated StatementsofOperations

ZZESTO.COM COMMUNICATION IN REAL ESTATE 69miljardbrutowinst grossprofit source:Sept2012AppleInc
 UnauditedCondensedConsolidated StatementsofOperations

ZZESTO.COM COMMUNICATION IN REAL ESTATE =44%brutowinst grossprofit

ZZESTO.COM COMMUNICATION IN REAL ESTATE =44% 3,5mljrd brutowinst grossprofit R&D

ZZESTO.COM COMMUNICATION IN REAL ESTATE =44% 3,5mljrd brutowinst grossprofit R&D 10mljrd MARKETING,GENERAL,ADMIN

ZZESTO.COM COMMUNICATION IN REAL ESTATE =44%brutowinst grossprofit 3,5mljrd R&D 10mljrd MARKETING,GENERAL,ADMIN (9%)

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE enwatis 'onze' marge?watisonsR&Dbudget? Onsmarketingbudget?

ZZESTO.COM COMMUNICATION IN REAL ESTATE everybodywantstobeApple butalmostnooneactslikeApple

ZZESTO.COM COMMUNICATION IN REAL ESTATE MARKETING AND COMMUNICATIONS IN REAL ESTATE ZZESTO.COM

ZZESTO.COM COMMUNICATION IN REAL ESTATE WE WANT TO 1. BE TRUTHFUL DONT SELL BULLSHIT 2. BE BOLD CHOOSE, STAND OUT SPEAK UP, GET OUT OF THE GRAY ZONE 3. BE SMART THINK DIFFERENT, SMALLER, QUICKER, MORE RELEVANT, AUTHENTIC, FUNNY, INNOVATIVE 4. BE LEARNING EVALUATE, MEASURE, UNDERSTAND, LEARN AND IMPROVE (BRAND) CAMPAIGNS CONTINUOUSLY. 5. BE DEDICATED

ZZESTO.COM COMMUNICATION IN REAL ESTATE WE WORK 1. BASED ON UNDERSTANDING THE LOCAL MARKET AND LOCAL FEELING AND MEDIA NETWORK 2. FROM HQ AMSTERDAM 3. FROM TOUCHPOINT PARIS 4. WITH 2 NATIVE GERMAN SPEAKERS 5. FOR LARGE INTERNATIONAL CLIENTS DEKA IMMOBILIEN, WARBURG HENDERSON, PATRON CAPITAL, AIK IMMOBILIEN

ZZESTO.COM COMMUNICATION IN REAL ESTATE als'Stefan'isdatmoeilijk

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE giveusa

 brandstory pleaseambitiesvsrealiteit

ZZESTO.COM COMMUNICATION IN REAL ESTATE forMaximeVerhagen whatwould ittake?

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE Missie BallastNedamwil klantentoegevoegde waardebiedenbijalles watwedoen.Ditgeven wevorminpraktische oplossingen,de inrichtingvanonze organisatie,onzekennis enervaringende innovatiekrachtvanonze medewerkers.Het resultaat:realiserenvan blijvendekwaliteit. Hiermeewerkenweaan decontinuïteitvan BallastNedameneen goeddividenden waardeontwikkeling vooronze

ZZESTO.COM COMMUNICATION IN REAL ESTATE forgetproduct,thinkbelief

ZZESTO.COM COMMUNICATION IN REAL ESTATE THIS AD IS INEPT

ZZESTO.COM COMMUNICATION IN REAL ESTATE Always show the product

ZZESTO.COM COMMUNICATION IN REAL ESTATE Be positive

ZZESTO.COM COMMUNICATION IN REAL ESTATE Name in headline

ZZESTO.COM COMMUNICATION IN REAL ESTATE Include people enjoying the product

ZZESTO.COM COMMUNICATION IN REAL ESTATE Be newsworthy

ZZESTO.COM COMMUNICATION IN REAL ESTATE Make that headline prominent

ZZESTO.COM COMMUNICATION IN REAL ESTATE Avoid negative connotations

ZZESTO.COM COMMUNICATION IN REAL ESTATE Tell the reader where to buy it

ZZESTO.COM COMMUNICATION IN REAL ESTATE And, of course, localize

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE Sometimesthebest momentsinlivearethe simpleones

ZZESTO.COM COMMUNICATION IN REAL ESTATE Thethingsthatpassus bywithoutuseven noticing...

ZZESTO.COM COMMUNICATION IN REAL ESTATE AtMemoto,welove thesesimplemoments

ZZESTO.COM COMMUNICATION IN REAL ESTATE ..butwehate
 forgettingthem

ZZESTO.COM COMMUNICATION IN REAL ESTATE Memotofundedover1100%onKickstarterin2012

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE traditional (GROND)BOD PROGRAMMA SO DO MARKETING REALISATIE/UITVOERING SALES 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 59 traditionaldevelopmentprocess buildingcenteredapproach marketingasanextra lineairprocess COST INVOLVED IMPACT DECISION

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE optimaloptimaldevelopmentprocess conceptandmarketcenteredapproach marketingintegrated iteratingprocess integrated CONCEPT ARCH DESIGN/CONSTRUCTION ETC BRANDING, LEAD GENERATION 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 59 ` ` architecture marketing ` architecture marketing ` ` architecture marketing COST INVOLVED IMPACT DECISION

ZZESTO.COM COMMUNICATION IN REAL ESTATE whatwould weneed toletgo?maybe

ZZESTO.COM COMMUNICATION IN REAL ESTATE whatwould weneed toletgo?Jamaar... ! • debouwiszo’napartebranche • margeszijndaarnueenmaalmoeilijk • hetgaatomzulkegrotebedragen • uiteindelijketeltlocatiealsenige • hetgaatomeenmaligeprojecten • allesisaltijduniek,benchmarkenkantochniet • grondpolitiek,gemeentes,2een3eagenda's • blabla..

ZZESTO.COM COMMUNICATION IN REAL ESTATE whatwould weneed todiscuss?• waarmensenechtbehoefteaanhebben, • ennietaanwatvoorarchitectonischeschilof‘duurzame’gadgets • maaraanwelkeroljeinwilenkannemen • enhoezo'nrol pastisdiecirculairecustomerjourney? 



(professionaliseringopdrachtgevers) • welkewerkelijke‘relatie’isertussenklantenbouwbedrijf? • hoekandierelatiewaardevol(ler)worden? • moetjeüberhauptblijvendoenwatjedoet? • moetjejezelfnietaandewilgenhangen? • enopnieuwuitvinden? • enhoezoujedattoteensuccesmaken?

ZZESTO.COM COMMUNICATION IN REAL ESTATE forMaximeVerhagen so we're stuckinaplacewedon'twannabe

ZZESTO.COM COMMUNICATION IN REAL ESTATE forMaximeVerhagen so we're stuckinaplacewedon'twannabe costdriven.extremelow margins.diminishing addedvalue.upcoming technologythatwill continutoeatawayfrom thesolebaseof‘our’ businesscase:the managingofa seeminglycomplexand heavilyfinancialprocess withoutaddinganyextra (customer)value.

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE

ZZESTO.COM COMMUNICATION IN REAL ESTATE thinkaboutit

LIKE THE WAY WE THINK? WE LOVE CREATING YOUR STORIES ZZESTO.COM COMMUNICATION IN REAL ESTATE INTERESSE? BEL (020)2050955 STEFAN@ZZESTO.COM CRUQUIUSWEG 111D 1019 AG AMSTERDAM THE NETHERLANDS

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