Published on February 7, 2014
es al What I’ve learned from S
No company can survive without Sales
Convince yourself before convincing others
Talk in present (tense), not past, neither conditional
Look for what’s keeping your prospect’s from sleeping at night
Ask yourself what’s in it for the other person?
…an d pl ay w it h it
Ask your prospect what’s their principal selection factor?
Make the difference between features, avantages & benefits
Benefits make the price go away
Don’t apologize when approaching or cold calling someone
Remember your interlocutor’s name
…and repeat it
Figure out WHO’s influencing your interlocutor’s decision
Be honest & sincere
Use humour & enjoy yourself
Listen & pay attention
Be confident & persuasive
Make your prospect feel important
When talking to a group, make sure every member is involved in the conversation
When you’re wrong, admit it
er t in ’t n o D pt ru
Put yourself in your prospect’s shoes
Don’t talk bad about a competitor
Embellish your speech with images
Start with your highest offer; thus the second one will be more easily accepted
Reformulate your prospect’s questions to confirm
Don’t answer by a simple ! « yes » or « no »
Mention your satisfied customers’ testimonials to prove a point
Talk to your prospect as if he was already owning the product
Ask them hy w would you sell to them
Ex ’s b y it wh a in pl to ter et rom yf bu OW uN yo
Take your body language very seriously
…and mimic your prospect’s
Keep eye contact
Make yo ur offers time-li mited
Embrace a push/pull strategy to tease your audience
If cost is a problem, reduce it to daily amount
If possible, mention important people using or talking about your product
Sum up benefits before signing contract
Call your clients after they purchase from you
Share your impressions, comments & secrets: firstname.lastname@example.org Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Open-minded, People & OpportunityOriented.
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