What I've Learned From Marketing

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Information about What I've Learned From Marketing
Marketing

Published on February 6, 2014

Author: jlorrain84

Source: slideshare.net

Description

Lesons from my professional career in Marketing

g in et rk a What I’ve learned from M

not products or brands perceptions Marketing is a war of

A company’s main concern should be Marketing

Marketing doesn’t create needs, it provokes desire & motivation

Make sure your marketing footprint is coherent

Break the & keep a step forward

p e e K e m so y r e t s y m ro a d n u d n ra b r u o y

A Brand should be easy to remember

Present your brand or product through benefits not features

Spend time defining your differentiation

Describe your positioning in 1 sentence

Choose different colors than the competition

It’s better to create a new brand rather than having several sub-brands

A product line should have one target only, not everyone

Make sure your brands’ names are different, not similar

Combine your talents with complementary brands

Figure out what your complementary products are

Collect good practices from others & wn ro ou y dd a ch ou t

Segment your customers by profitability

Make sure you perceive your brand the same way your customers do

Educate your prospects & clients…

…for FREE

Go to the field & learn from your clients

Ask people WHY they buy from you

ld o H re to -s in ts n e v e r te af rs u o h

Find out what you’re great at

& stick to it

Transform your brand into an experience

Involve your audience into your projects We love to feel important

Play with your customer’s senses

Tease & reward your audience

Get personal & truly care about your clients

Don’t lie, don’t hide

Find out your target’s common interests

Show you value customer’s feedback

Start a blog to keep your audience in the loop

Let every employee know about your strategy

Ask your new employees to do a SWOT of your company

The choice of distribution channel makes the success

Don’t try to be everywhere… or you won’t be anywhere

Don’t overlook any detail

Focus on 2 or 3 metrics that you check every week

TEST everything

Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and OpportunityOriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com

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