Published on February 6, 2014
g in et rk a What I’ve learned from M
not products or brands perceptions Marketing is a war of
A company’s main concern should be Marketing
Marketing doesn’t create needs, it provokes desire & motivation
Make sure your marketing footprint is coherent
Break the & keep a step forward
p e e K e m so y r e t s y m ro a d n u d n ra b r u o y
A Brand should be easy to remember
Present your brand or product through benefits not features
Spend time defining your differentiation
Describe your positioning in 1 sentence
Choose different colors than the competition
It’s better to create a new brand rather than having several sub-brands
A product line should have one target only, not everyone
Make sure your brands’ names are different, not similar
Combine your talents with complementary brands
Figure out what your complementary products are
Collect good practices from others & wn ro ou y dd a ch ou t
Segment your customers by profitability
Make sure you perceive your brand the same way your customers do
Educate your prospects & clients…
Go to the field & learn from your clients
Ask people WHY they buy from you
ld o H re to -s in ts n e v e r te af rs u o h
Find out what you’re great at
& stick to it
Transform your brand into an experience
Involve your audience into your projects We love to feel important
Play with your customer’s senses
Tease & reward your audience
Get personal & truly care about your clients
Don’t lie, don’t hide
Find out your target’s common interests
Show you value customer’s feedback
Start a blog to keep your audience in the loop
Let every employee know about your strategy
Ask your new employees to do a SWOT of your company
The choice of distribution channel makes the success
Don’t try to be everywhere… or you won’t be anywhere
Don’t overlook any detail
Focus on 2 or 3 metrics that you check every week
Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and OpportunityOriented. Share your impressions, comments & secrets: firstname.lastname@example.org
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