What I Learnt From Sherlock Holmes

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Information about What I Learnt From Sherlock Holmes
Design

Published on October 13, 2014

Author: razsadeq

Source: slideshare.net

Description

We’ve all been there - that moment when you, designers and researchers, are stumped and overwhelmed with hours of video, thousands of photos, artifacts, and documents. What should you do next? How do you do it? And how do you know when you've done a good job?

As with all detective work, design research is not a random search for clues; it is a structured, coherent and systematic process aiming to solve problems. In her presentation, I alternate between the detective hat and our UX hat as we take a look at the mindset, the skills, and the techniques we can learn from the greatest of all detectives - Sherlock Holmes.

1. WHAT I LEARNT FROM SHERLOCK HOLMES # P U S H 14

2. This Talk ✘ How and when to conduct user research. ✘ The benefits of user research to product development. ✓ Habits and practices to become a better researcher. # P U S H 14 @razsadeq

3. A LITTLE BACKGROUND # P U S H 14

4. Computer Engineering Razan Sadeq Project Management Interaction Design Interactive Media UX Research Internships # P U S H 14

5. # P U S H 14

6. Nine Months Later…

7. # P U S H 14

8. Data. Data. Data. I cannot make bricks without clay. # P U S H 14

9. Five Cases 1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher # P U S H 14

10. THE EARLY HYPOTHESIS # P U S H 14 CASE 1

11. Holmes’ Method Understand the problem Y E S . T H E S C I E N T I F I C M E THOD Interview / Investigate Develop hypotheses Test the Validation hypotheses Present the conclusion # P U S H 14 CORRECT INCORRECT

12. A 5-Step Process F O R C O N D U C T I N G U S E R R E S E A R C H # P U S H 14

13. “It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts”. # P U S H 14

14. Avoid Early Hypotheses # P U S H 14 ✓ ✓ To develop better and more informed hypotheses. To generate criteria to test the hypothesis against. ✓ To reduce sunk cost.

15. Suggested Process # P U S H 14 1. OBJECTIVES 2. COLLECT DATA 3. HYPOTHESES 4.CONDUCT RESEARCH 5.SYNTHESIS 6. COMMUNICATE

16. THE MISSED OPPORTUNITY # P U S H 14 CASE 2

17. You see everything, but you fail to reason from what you see. You are too timid in drawing your inferences. # P U S H 14 “ ” — Sherlock Holmes, The Blue Carbuncle

18. # P U S H 14

19. # P U S H 14

20. Past.fm # P U S H 14

21. The world is full of obvious things which nobody by any chance ever observes. # P U S H 14 “ ” — Sherlock Holmes, The Hound of the Baskervilles

22. A fool takes in all the lumber of every sort that he comes across. # P U S H 14 “ ” — Sherlock Holmes, A Study in Scarlet

23. Everything that you put in your brain matters in how you think, and how you approach problems. # P U S H 14

24. Deep dive into analytics Obtain Knowledge of various testing methods Improve my interviewing techniques Learn how to read body language # P U S H 14 Therefore, I decided.. ✓ ✓ ✓

25. THE CURIOUS INCIDENT OF THE DOG IN THE NIGHT-TIME # P U S H 14 CASE 3

26. App 1 App 2 Camera access 12 Filters Self Timer Crop/Rotate Brightness/Contrast 14 Collage options Camera access 16 Filters Self Timer Crop/Straighten Brightness/Contrast 16 Collage options iOS 8 or higher iOS / Android Price: 3.99€ Price: Free # P U S H 14

27. Listen to what do, not just what they say Ask tough questions Ask them about their frustrations/satisfaction Follow up on interesting threads # P U S H 14

28. THE DIVIDED ATTENTION # P U S H 14 CASE 4

29. # P U S H 14

30. No man burdens his mind with small matters unless he has some very good reason for doing so. # P U S H 14 “ ” — Sherlock Holmes, A Study in Scarlet

31. # P U S H 14

32. Learnings from “Focus” 1. Multitasking is a myth. 2. Sharpened attention and focus makes you more productive and observant. 3. Entering a flow = Happiness. 4. You can train your attention through short daily practices # P U S H 14

33. Meditate www.calm.com # P U S H 14

34. # P U S H 14

35. “Do one thing properly, or a lot of things shitty.” # P U S H 14 — Ben from work

36. THE OBSESSED RESEARCHER # P U S H 14 CASE 5

37. “It is quite a three pipe problem, and I beg that you won't speak to me for fifty minutes.” # P U S H 14

38. Disengage

39. Five Cases 1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher # P U S H 14

40. # P U S H 14 Five Learnings 1. The Early Hypothesis 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher

41. # P U S H 14 Five Learnings 1. Don't make early hypotheses before you have data. 2. The Missed Opportunity 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher

42. # P U S H 14 Five Learnings 1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. The Curious Incident 4. The Divided Attention 5. The Obsessed Researcher

43. # P U S H 14 Five Learnings 1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. The Divided Attention 5. The Obsessed Researcher

44. # P U S H 14 Five Learnings 1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. Be mindful and stay focused through daily practices. 5. The Obsessed Researcher

45. # P U S H 14 Five Learnings 1. Don't make early hypotheses before you have data. 2. Learn what matters and use your brain capacity wisely. 3. Ask tough questions and notice the missing information. 4. Be mindful and stay focused through daily practices. 5. Disengage and let your inner Sherlock shine!

46. “From long habit, the train of thoughts ran so swiftly through my mind that I arrived at the conclusion without being conscious of intermediate steps” # P U S H 14

47. THANK YOU QUESTIONS? # P U S H 14

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