Published on March 14, 2014
Self-Publishing Wednesday Webinar: What Every Self-Publishing Author Should Know About Print-On-Demand Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
Checklist: ü You have researched your target reader ü You have researched your genre ü You have or are creating an ebook ü You want to reach the broadest audience possible ü Fiction or nonfiction book Before we get started…
WaveCloud is an Author Services platform and an ebookstore Helping writers become successful authors is our #1 priority Not a “How To Do”, but a “What To Do” Watch this webinar: What Every Self- Publishing Author Should Know About Print- On-Demand A word from our sponsor Bill Van Orsdel WaveCloud CMO
Key Points A. Every author can benefit from a Print-On-Demand setup Reach more readers Look more professional B. Print-On-Demand setup isn’t very expensive C. Print cover requires more work and elements D. Setup in both CreateSpace™ and Ingram E. Pick a single common trim size for both F. Price your Print-On-Demand correctly CreateSpace is a trademark of On-Demand Publishing LLC.
Depending upon the genre, many of your readers will prefer to read the print version of your book Goal: Reach more readers by offering the format they prefer More readers = more sales = more positive word of mouth = more sales Bonus: looks more “professional” to browsers if you have both a Print and eBook version Why does POD matter?
No print inventory to purchase POD setup isn’t expensive Create more content for the back cover $0 Add an interior layout “format” to your conversion request $75-$150 more Add a print book cover to your ebook cover creation request $100-$200 more Ingram setup fee $45-$75 CreateSpace setup fee $0
Print covers require more work and more elements Different from an eBook Fiction – Logline & Hook Nonfiction – State the Benefit Promise & Credentials Continue front cover image/theme/palette throughout the book spine and back cover List the genre (for proper shelving) on back of book Valid EAN barcode, inclusive of price & ISBN Look at competing book genres and see if they are including the price and ISBN on the back of their book to help you determine Spine width is dependent upon the print layout’s # of pages
Where to setup your POD CreateSpace™ “In Stock” in Amazon™ store, and shows up on your book sales page as an available format option DON’T select expanded distribution when setting up POD IngramSpark or Lightning Source Orderable in U.S. bookstores Wider selection of discount & return options than CreateSpace™ IngramSpark is easier/cheaper than Lightning Source, but does not offer as many discount options You may have trouble getting accepted by Lightning Source Disclaimer: This site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc or its affiliates
Pick a Trim Size from the CreateSpace™ Industry Standard Trim Size White Paper Pages Cream Paper Pages 5 x 8 inches 24 - 828 24 - 740 5.06 x 7.81 inches 24 - 828 24 - 740 5.25 x 8 inches 24 - 828 24 - 740 5.5 x 8.5 inches 24 - 828 24 - 740 6 x 9 inches 24 - 828 24 - 740 6.14 x 9.21 inches 24 - 828 24 - 740 6.69 x 9.61 inches 24 - 828 24 - 740 7 x 10 inches 24 - 828 24 - 740 7.44 x 9.69 inches 24 - 828 24 - 740 7.5 x 9.25 inches 24 - 828 24 - 740 8 x 10 inches 24 - 440 24 - 400 8.5 x 11 inches 24 - 630 24 - 570 Trim size – the measurement of the book’s front cover
Price your POD version competitively • What is your genre & competition doing? • Competition as in, what are the other leading authors in your genre doing with pricing for their ebook and print book? • Use this as a guide for trim size selection • Remember Amazon will show the ebook price as a discount from your print price eBook List Price:
Final Recommendations: A. Every author can benefit from a Print-On-Demand setup Reach more readers Look more professional B. Print-On-Demand setup isn’t very expensive C. Print cover requires more work and elements D. Setup in both CreateSpace™ and Ingram E. Pick a single common trim size for both F. Price your Print-On-Demand correctly
Enjoyed this webinar? WaveCloud has more online! Addi<onal webinars can be viewed here: WaveCloud Webinars Ask ques<ons regarding self-‐publishing, request a topic you would like to learn more about, or tell us what you think at firstname.lastname@example.org. WaveCloud Self-Publishing Wednesday Webinar Series:
Questions? Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com
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