What Every Self-Publishing Author Should Know About Print-on-Demand

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Information about What Every Self-Publishing Author Should Know About Print-on-Demand
Education

Published on March 14, 2014

Author: WaveCloud

Source: slideshare.net

Description

WaveCloud's Wednesday Webinar Series. This webinar is for authors seeking answers to Print-on-Demand questions they might have. What is print on demand?

Self-Publishing Wednesday Webinar: What Every Self-Publishing Author Should Know About Print-On-Demand Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com

Checklist: ü  You have researched your target reader ü  You have researched your genre ü  You have or are creating an ebook ü  You want to reach the broadest audience possible ü  Fiction or nonfiction book Before we get started…

—  WaveCloud is an Author Services platform and an ebookstore —  Helping writers become successful authors is our #1 priority —  Not a “How To Do”, but a “What To Do” —  Watch this webinar: What Every Self- Publishing Author Should Know About Print- On-Demand A word from our sponsor Bill Van Orsdel WaveCloud  CMO  

Key Points A.  Every author can benefit from a Print-On-Demand setup —  Reach more readers —  Look more professional B.  Print-On-Demand setup isn’t very expensive C.  Print cover requires more work and elements D.  Setup in both CreateSpace™ and Ingram E.  Pick a single common trim size for both F.  Price your Print-On-Demand correctly CreateSpace is a trademark of On-Demand Publishing LLC.

Depending upon the genre, many of your readers will prefer to read the print version of your book —  Goal: Reach more readers by offering the format they prefer —  More readers = more sales = more positive word of mouth = more sales —  Bonus: looks more “professional” to browsers if you have both a Print and eBook version Why does POD matter?

—  No print inventory to purchase POD setup isn’t expensive Create more content for the back cover $0 Add an interior layout “format” to your conversion request $75-$150 more Add a print book cover to your ebook cover creation request $100-$200 more Ingram setup fee $45-$75 CreateSpace setup fee $0

Print covers require more work and more elements Different from an eBook —  Fiction – Logline & Hook —  Nonfiction – State the Benefit Promise & Credentials —  Continue front cover image/theme/palette throughout the book spine and back cover —  List the genre (for proper shelving) on back of book —  Valid EAN barcode, inclusive of price & ISBN —  Look at competing book genres and see if they are including the price and ISBN on the back of their book to help you determine —  Spine width is dependent upon the print layout’s # of pages

Where to setup your POD —  CreateSpace™ —  “In Stock” in Amazon™ store, and shows up on your book sales page as an available format option —  DON’T select expanded distribution when setting up POD —  IngramSpark or Lightning Source —  Orderable in U.S. bookstores —  Wider selection of discount & return options than CreateSpace™ —  IngramSpark is easier/cheaper than Lightning Source, but does not offer as many discount options —  You may have trouble getting accepted by Lightning Source Disclaimer: This site is not affiliated with or funded by Amazon.com. Amazon is a trademark of Amazon.com Inc or its affiliates

Pick a Trim Size from the CreateSpace™ Industry Standard Trim Size White Paper Pages Cream Paper Pages 5 x 8 inches 24 - 828 24 - 740 5.06 x 7.81 inches 24 - 828 24 - 740 5.25 x 8 inches 24 - 828 24 - 740 5.5 x 8.5 inches 24 - 828 24 - 740 6 x 9 inches 24 - 828 24 - 740 6.14 x 9.21 inches 24 - 828 24 - 740 6.69 x 9.61 inches 24 - 828 24 - 740 7 x 10 inches 24 - 828 24 - 740 7.44 x 9.69 inches 24 - 828 24 - 740 7.5 x 9.25 inches 24 - 828 24 - 740 8 x 10 inches 24 - 440 24 - 400 8.5 x 11 inches 24 - 630 24 - 570 Trim size – the measurement of the book’s front cover

Price your POD version competitively •  What is your genre & competition doing? •  Competition as in, what are the other leading authors in your genre doing with pricing for their ebook and print book? •  Use this as a guide for trim size selection •  Remember Amazon will show the ebook price as a discount from your print price eBook  List  Price:

Final Recommendations: A.  Every author can benefit from a Print-On-Demand setup —  Reach more readers —  Look more professional B.  Print-On-Demand setup isn’t very expensive C.  Print cover requires more work and elements D.  Setup in both CreateSpace™ and Ingram E.  Pick a single common trim size for both F.  Price your Print-On-Demand correctly

—  Enjoyed  this  webinar?  WaveCloud  has  more  online!  Addi<onal   webinars  can  be  viewed  here:  WaveCloud  Webinars   —  Ask  ques<ons  regarding  self-­‐publishing,  request  a  topic  you  would   like  to  learn  more  about,  or  tell  us  what  you  think  at   authorinfo@wavecloud.com.     WaveCloud Self-Publishing Wednesday Webinar Series:

Questions? Bill Van Orsdel (303) 974-7845 Bill.VanOrsdel@WaveCloud.com

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