What do women want?

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Information about What do women want?
Social Media

Published on March 8, 2014

Author: ThoughtBuzzTTN

Source: slideshare.net

Description

Social Media speaks about what women of 21st century really discuss on Social Media.

In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!

WOMEN DECODED Period of Study : 1st- 31st January 2014

“WOMEN DECODED” - SOCIAL MEDIA Has the answer now What women really want? For centuries men have wanted to know What Women Really Want, but that’s not what we are getting at here. Apparently even Women don’t know What they really want !!! NOW, finally we have the answer as Social Media scans what women talk on internet. ThoughtBuzz initiated study - What Women of the 21st Century discuss and talk on the Social Media! 14%   33%   5%   Rela,onship  &  Da,ng   Shopping   Childcare  &  Paren,ng   Health    &  Fitness   48%   I am wondering since a millennium now as to what do women really want

What women really want? SHOPPING   48%  

What do Women share when talking about Shopping? 6%   Shopping  Updates   28%   43%   Shopping  Experience   Shopping  Love   Shopping  Hatred   Others   1%   YES there are few women who Hate shopping !! 22%  

54% Women discuss about Apparel /Clothes 54% 13% Apparel Shoes 9% 9% Accessories Jewellery 7% 9% Handbags Cosmetics Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

56% of women discussing about Shopping talk about brands. Some of their favorite brands are Lifestyle_Store   pantaloonsindia   Flipkart   Myntra   Jabong   TrunkLabel   Nykaa   kiehlsindia   American  Swan   Snapdeal   0%   5%   10%   15%   20%   25%   30%   35%   40%   Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

60% of the women discussing about Shopping were participating in Hashtag/ Twitter contests 31%    #DuringASale    #FLIPONTHEGO   44%    #ShopTheHangout   #freedomtodress   #WhatWomenWant   17%   3%   5%   Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

61% women prefer online shopping than traditional over the counter shopping 39%   Online  Shopping   61%   Over  the  counter  Shopping   Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

Some  Other  interes5ng  facts   •  21% Women associate shopping with Sale and Discounts •  43% Women’s key sentiment was “Happy” about Shopping rest was either neutral or negative •  Women openly share their shopping experiences. Some even write blogs about them Note: The data is basis generic keywords related to shopping for Jan 1-31st 2014, mentioned on social media platforms

RELATIONSHIP/  MARRIAGE   What women really want? 33%  

What  do  women  share  while  talking   about  their  rela5onship  on  Social  Media  ?   3%   1%   2%   5%   20%   3%   3%   4%   7%   22%   9%   9%   12%   Others   Rela,onship  /Da,ng  ,ps  and  quotes   Expecta,ons  from  Boyfriend/Husband   Expecta,on  from  a  rela,onship   Humor   Marriage  related  Social  issues   Wants  a  rela,onship/Boyfriend   Love  Stories   Hate  Rela,onships   Break  Ups   Proposals   Family  Pressures   Private  conversa,ons   Others  Category  -­‐  3rd  party  men,ons  related  to  family  pressure  /  wedding  cha_er  /  sister  ge`ng  married  etc  

Top  rela5onship  Tips/Quotes  

What  do  Women  want  in  their  partners?      Is  a  Family  Man   Does  not  watch  cricket   Hugs  her   Gives  her  Space    Buys  her  Gias   Always  listens   Loves  her    Sees  No  other  females   Makes  her  feel  like  a  princess   Never  gives  up  on  her   Comes  home  on  ,me   0%   2%   4%   6%   8%   10%   12%   14%   16%   18%   Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women

What  do  women  expect  from  their   rela5onships  ?   Trust & Honesty Romance 33% 56% Friendship 11% Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women

Arranged  vs  Love  Marriage   4% mentions were in context of Arranged Marriage. No specific discussion was observed in context of Love Marriage Break Ups vs Proposals 3 % Women spoke about break ups while only 2 % discussed proposals Some Other interesting facts 8% Women discuss about Relationships & Marriage in a negative context Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women

In  less  number,  but  Women  talk  about   social  issues  related  to  Marriage   Intercaste/Inter  Religion  Marriage   Gay  Marriage  laws   Child  Marriage   Dowry   0%   1%   1%   2%   2%   3%   3%   Note: The data is basis generic keywords related to relationships for Jan 1-31st 2014, mentioned on social media platforms by women 4%  

What women really want? HEALTH  &  FITNESS 14%    

What  do  Women  discuss  while   talking  about  Health  &  Fitness  ?   2%  2%  2%   4%   2%   9%   21%   25%   33%   Die,ng   Fitness  Mo,va,on   Fitness  Stories   General  Men,on   Gym/Workout   Health  Tips/Facts   PMS/Periods   Seeking  advice   Weightloss   33 % of the women share Health Tips and Facts related to various health problems

Women  &  Workout   25 % Women discuss about their visit to the Gym and their workout routine Out of these 24% discuss workout and gym in positive context Nega,ve   Neutral   Posi,ve   4%   24%   72%   Women associate Workout with Weight loss, Fitness and Self respect Zumba workout is one of the favorite among women. Note: The data is basis generic keywords related to health & fitness for Jan 1-31st 2014, mentioned on social media platforms by women

Women  &  PMS   Once considered a Taboo is now discussed by 21% Women openly on Social Media. 29% of this conversation is in context of Jokes and Humor related to PMS and Mensuration Women associate PMS and Mensuration with cramps and pain.

17% women discuss about Heart issues, share tips for a healthy heart. Breast Cancer, Cancer and Thyroid are some other diseases they talk about Thyroid   Skin   Miscarriage   Menopause   Heart  Related   Cancer   Breast  Cancer   0%   2%   4%   6%   8%   10%   12%   14%   16%   18%  

What women really want? CHILDCARE/  PARENTING   5%  

What  are  the  favorite  topics  of  discussion   in  Childcare  and  Paren5ng?   Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women 2%   7%   1%   28%   12%   9%   2%   6%   9%   1%   23%   Humor   Maternity  Clothes   Nutri,on  and  Diet   Others   Paren,ng  Resolu,on   Paren,ng  Stories   Paren,ng  Tips   Pregnancy  Facts/News   Pregnancy  Stories   Pregnancy  Tips   Weight  Gain  

Women  &  Pregnancy   New  Born  Baby   68 % women talk about pregnancy; share pregnancy tips, facts, stories and pregnancy related jokes. Paren,ng   Pregnancy   5%   27%   68%   Out of this 31% is related to Pregnancy Jokes and Humor Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

What  do  Pregnant  Women  talk  about  ?   Craving   Stem  Cell   Exercise   Nutri,on   Morning  Sickness   Anemia   0%   1%   1%   2%   2%   3%   3%   4%   4%   5%   Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

Women  &  Paren5ng   27 % women talk about parenting; share parenting tips, facts, stories and parenting related jokes. New  Born  Baby   Paren,ng   Pregnancy   5%   27%   68%   26%   33%   Humor   Others   Paren,ng  Resolu,on   15%   22%   4%   Paren,ng  Stories   33% women share Parenting tips and 26 % share Jokes related to Parenting Paren,ng  Tips   Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

Top  Paren5ng  Tips   Some Other interesting fact 2% Women shared pictures of their new born babies Note: The data is basis generic keywords related to Childcare & Parenting for Jan 1-31st 2014, mentioned on social media platforms by women

Thank  you   This report and the information contained there in are based on information from online social media and other publicly available data. ThoughtBuzz does not warrant the accuracy of such information nor is ThoughtBuzz responsible for the content and accuracy of such information. Advisory information may be contained in the report. Any subsequent decisions made based on the data must be made after proper review and assessment of the impact of such information. In no event shall ThoughtBuzz be liable to you or your company for any lost profits, lost revenue, interest, goodwill, lost data, cost of procuring substitute services or for any indirect, incidental, special, or consequential damages of any kind, however arising, that are related to these terms, whether in contract, tort or negligence, or any legal theory.

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