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What do seniors worry about?

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Information about What do seniors worry about?
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Published on March 1, 2014

Author: rgcaro

Source: slideshare.net

Description

I have recently being talking to lots of seniors, and their families, to better understand where there might be opportunities to create new products or services that can improve the quality of life of us all as we age. Some themes emerge. This presentation describes some of those themes extracted from some survey work we have been doing of adults in the 70+ age range in the USA.

We are doing lots more of this sort of work, both in face to face interviews and in surveys. Feel free to contact us if you are interested.

To learn more about this initiative, read about our new co-creation community at www.techenhancedlife.com
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What do seniors worry about? Richard Caro Tech-enhanced Life, PBC www.techenhancedlife.com 02/28/14 1

Survey demographics: Seniors •  “Seniors”: 52 adults; •  70+ age. •  High school education or greater. •  USA. © 2014, Tech-enhanced Life, PBC 2

“Significant” bothers: one in three 36% © 2014, Tech-enhanced Life, PBC 3

What bothers seniors most? © 2014, Tech-enhanced Life, PBC 4

What bothers seniors most? © 2014, Tech-enhanced Life, PBC 5

What especially worries you (senior)? © 2014, Tech-enhanced Life, PBC 6

Examples: what seniors worry about? © 2014, Tech-enhanced Life, PBC 7

How much do you worry about: Percentage of “seniors” who worry on scale of 1 to 5 (5=greatest worry) about some selected topics. © 2014, Tech-enhanced Life, PBC 8

Feedback & Discussion Please contact us with comments or questions Info [at] techenhancedlife [dot] com © 2014, Tech-enhanced Life, PBC 9

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