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What do Millennials want in their news media anyway?

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Information about What do Millennials want in their news media anyway?

Published on October 28, 2008

Author: summit08

Source: slideshare.net

Description

Jane Hirt, Managing Editor, Chicago Tribune: The Talk: What do Millennials want in their news media anyway? And how has RedEye been able to turn a dead-tree medium into such a dramatic success with Chicago's electronic, mobile generation? Tribune managing editor Jane Hirt, formerly the founding editor of RedEye, reveals editorial lessons learned and the challenges that lie ahead.
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RedEye Chicago Jane Hirt [email_address]

Born: Oct. 2002

2006

2007 2007

 

Pop culture

Commuters

Brevity and utility

Socially active

Geek culture

Gay community

Bold visuals

 

 

Convenient and FREE

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The future Whatever our target audience wants Wherever they want it Whenever they want it However they want it

The future

Whatever our target audience wants

Wherever they want it

Whenever they want it

However they want it

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