Published on November 27, 2008
what day is it Social Marketing ‐December, 1st 2008
Web 2.0 Speak Up About AIDS 2008 WORLD AIDS DAY SOCIAL MEDIA CAMPAIGN 2
Campaign Organizers NIDA (National Institute onDrug Abuse) AIDS.gov ‐ U.S. Department of Health & Human Services.
Main Goals “Join us in Facing AIDS for World AIDS Day and help reduce HIV/AIDS stigma” http://www.facebook.com/group.php?gid=44267619275
Social Media • Official Website Channels • Official Blog Core Product = Participate and speak up about AIDS Actual Product = Reduce HIV/AIDS • Podcasts Augmented Products = Badges, pics, videos, podcasts, blog posts, • RSS Feeds comments, etc. • Blogs (OT) • SNS • Locative Media • Pics/Videos • …conversations 5
AIDS.gov website 6
AIDS.gov official website 7
AIDS.gov weblog 9
Call to Action 11
Why Participate? HIV/AIDS has been a global epidemic for more than 27 years. Most of today's youth have never known a world without it. The U.S. Centers for Disease Control and Prevention recently published national HIV incidence (new infections) that showed much higher numbers that previous estimates. The time is now. Together, we can prevent the spread of this pandemic – through awareness, care, prevention, education and research. “HIV/AIDS has now become a pandemic that has literally put the world at risk, affecting diverse populations in different ways”. –Dr. Nora Volkow, NIDA Director This year’s theme is leadership – from all sectors, including government, but also leaders among individuals and families, communities, non‐profits and other organizations. The question is not should you participate, but how can you? Both NIDA and AIDS.gov recognize the leadership of Bloggers Unite and invite bloggers to join them in their mission to prevent and stop the spread of HIV/AIDS. http://unite.blogcatalog.com/participate/ 13
Social Networking Sites 15
Locative Media 20
Photo & Video 22
HIV + DRUGS Learn the link between drug abuse and the spread of HIV infection in the United States.
Trying to Monitor Conversations • Blog Reactions – Technorati http://technorati.com/search/World+AIDS+Day+2008?authority=a4&language=en – Google Blog Search http://blogsearch.google.com/blogsearch?hl=en&ie=UTF‐8&q=World+AIDS+Day+2008&btnG=Search+Blogs • Website Traffic/Links – Alexa.com http://www.alexa.com/data/details/traffic_details/aids.gov – Google.com http://www.google.ch/search?q=link%3A+aids.gov 27
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