What $50 in Twitter Advertising Looks Like

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Information about What $50 in Twitter Advertising Looks Like
Marketing

Published on March 8, 2014

Author: natesmoyer

Source: slideshare.net

Description

I used a $50 credit to give Twitter Advertising a test. This document contains the screenshots of Twitter's back end, detailing the performance of the ad I ran. I recommend viewing in full-screen mode.

What $50 Spent on Twitter Ads Can Look Like Here is the actual tweet: https://twitter.com/TheChristianSrc/status/438899460609802240 Ad Spend: $50 Twitter Ads Credit Purpose of Ads: Test out Twitter ads with an interesting post. To be clear, there were no hard goals set other than to claim my Twitter ads credit and get a better understanding of the backend. Feel free to draw your own conclusions from the displayed information. Please email me at NateSmoyer@gmail.com with any questions. The Tweet Engagement and Cost Metrics:

Targeting: I decided to only target the US and UK. I excluded any Blackberry devices (sorry, you’re just not my ideal user). No age or gender restrictions were applied. Targeted Keywords Gender Engagement Comparison

Platform Engagement Comparison Geographic Engagement Comparison

Impressions by Day:

Engagements by Day:

Spend by Day:

eCPE (Estimated Cost Per Engagement):

Impressions by Hour:

Engagements by Hour:

Spend by Hour:

eCPE (Estimated Cost Per Engagement) by Hour:

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