Published on February 5, 2014
Sunday, April 20, 2014, 11:00 am – 4:00 pm Gold Coast Railroad Museum, 12450 S.W. 152nd Street, Miami, FL Organized by:
Vision Be Local & Live Green This Annual Festival educates and inspires our local community to grow more conscious of their daily habits, for a better common future. Great food, live music, art, community groups, and family-friendly activities — while focusing attention on our Earth’s natural resources.
Community Influence Event Attendance Over 3,100 guests attended the First Annual West Kendall Earth Day Festival last year. Environmental Hero Award West Kendall’s annual environmental hero award is granted to an individual who has made significant contributions to the environmental movement. Our 2014 Environmental Hero will be awarded to Chris Rollins, Park Manager at Fruit & Spice Park. For more than 20 years, he has played a key role in introducing growers and the public to new tropical plants to the United States. Last year’s recipient was Ron Magill, Communications Director at Zoo Miami, in recognition of his efforts on
Festival Zones Main Stage Children’s Area Local Products • Live music • Kids activities • Live entertainment • Family friendly Performances • Annual Environmental Hero Award • Mini Golf Shop for local food, crafts, products & services, including companies that provide environmentally friendly solutions. • Bounce House • Story Time • Local businesses with products and services tailored for the little ones
Festival Zones Food & Drinks Live Green Green Car Show • Locally-sourced • Organizations that promote and educate people to reduce, reuse and recycle. Features various electric and hybrid vehicle technology from Ford, Toyota, GM, Nissan, Honda and more. • Local, healthy, casual & gourmet food options available. • Free information, presentations and/or giveaways, i.e. showerheads, light bulb, learn about organic farming, composting, rain
Venue Gold Coast Railroad Museum 12450 S.W. 152nd Street, Miami, FL 33177 Adjacent to Zoo Miami. It has ample free parking. Event attendees will enjoy free admission to the museum with additional amenities to enjoy, including mini-golf, a large sandbox, tour of the various train engines and locomotives, model trains, and Thomas The Engine Play Area. Each sponsor will have an assigned space(s) depending on sponsorship level and festival zones. All Festival zones, including Auto Show, Food Vendors and sponsorship areas, are to be determined.
Why Sponsor? Be discovered by thousands of local residents who will attend this event and learn the importance of being local & being green. This is the largest family-friendly event organized in the West Kendall area to promote local businesses and green companies. Greater Kendall is the fastest growing residential and business community in MiamiDade County, with a population of over 300,000. Increase sales, brand awareness and consumer loyalty by sharing what your company has to offer, what you’re doing and why. Earth Day is the most important event of the year for any company or organization wanting to showcase green programs and products, and connect with the exploding population of green consumers. As seen across mainstream media and in the marketplace, sustainability efforts are no longer a luxury – they are a requirement.
Sponsorship Elements Poster Postcard/Flyer
Sponsorship Elements Magazine Ads Direct Mail Insert
2013 Sponsors Our main event sponsors were Jackson South Community Hospital, Miami Children’s Hospital West Kendall, Peacock Embroidery, Chick and a Mouse, and Plan Ahead Events Greater Miami. Additional sponsors included Catholic Health Services, CBT College, Prestige Insurance Group, Sergio’s Printing, MM Premium Events, Snap Happy Photos, Believe Community, Inc., Zen Pet Spa, Bike Masters, Sprinkles Magazine and Natural Awakenings Magazine.
Testimonials ―I just wanted to congratulate you on a very successful event! Thank you for inviting Jackson South to participate. It was great turnout, and everyone seemed to enjoy themselves.‖ Ana R. (Ani) Olmeda Manager, Patient Relations & Volunteer Services Jackson South Community Hospital You should be extremely proud of being able to put together such a wonderful event! Your passion, dedication, and positive attitude make you a role model for everyone who wants to make a difference in this world and I send you my heartfelt appreciation and congratulations! Ron Magill ―Just wanted to say thank you for the opportunity in helping with the festival. It was an honor. I enjoyed working with you and look forward to more projects together in the future. You did an amazing job and I am impressed….‖ Sharon Benitez Aponte Graphic Designer Chick and a Mouse Graphic Design ―CONGRATULATIONS!!! I think the festival was a huge success! Great Job!‖ Elba Valle and Tony Sclafani Events Specialist Plan Ahead Events-Greater Miami
Event Reviews The First Annual West Kendall Earth Day Festival was a true success! Our guests were marveled by the museum, the attractions, the children activities, the exhibitors, the performances, the prizes, and more. ―We had a wonderful time this morning. Thank you for putting it together. Great time, nice people and great venue! See you next year!‖ ―My son had such a great time! He was in awe of all the trains, met Spiderman and even we left with some wonderful organic honey. Thank you guys!‖ ―Had a great time... Happy Earth Day! — at Gold Coast Railroad Museum.‖
Promotion and Advertising • Insert sent to over 80,000 households in West Kendall area including zip codes 33185, 33193, 33183, 33196, 33186, 33187 and 33177 • Posters • Postcards/Flyers • Press Release • Partnerships with local media outlets • Promotions at local educational institutions • Banners and signage in high-traffic areas • Email marketing • Prominent banners and call to actions in the Gold Coast Railroad Museum Website • Magazine Ads: Including Sprinkles & Natural Awakenings • Calendar Listings: South Florida Parenting Magazine, miami.com, miamiherald.com, Munchkin Fun, Miami On The Cheap, MindfulCity.com, miamidade.gov, Greater Miami Convention & Visitors Bureau, and more. • Website: www.wkearthday.com • Social Media: www.facebook.com/westkendallearthday
Sponsorship Levels Earth Day Signature Sponsor $10,000 Includes Naming Rights to the Event, Priority Placement for Logo, Listings and Space • • • • • • • • • • • Sponsorship Recognition during Earth Day Festival with Speaking Engagement On stage presence at the Earth Day event Name/Logo with Link on the West Kendall Earth Day Website Sponsor Tab Name/Logo in Magazine Ads and Direct Mail Insert Name/Logo on Community Posters and Flyers Name/Logo on Promotional Item TBD given out during Earth Day Name/Logo in the press release, media advisory & calendar listings One 10' x 10' tent Two 6' tables and four chairs One Additional 10’ x 10’ area for activity/display Green Car Show: Up to Five Automobiles
Sponsorship Levels Earth Day Platinum Sponsor $5,000 Earth Day Gold Sponsor $2,500 • Sponsorship Recognition during Earth Day Festival with Speaking Engagement • Name/Logo with Link on the West Kendall Earth Day Website Sponsor Tab • Name/Logo in Magazine Ads and Insert • Name/Logo on Community Posters and Flyers • Name/Logo in the press release, media advisory & calendar listings • One 10' x 10' tent • Two 6' tables and four chairs • Green Car Show: Up to Three • Sponsorship Recognition during Earth Day Festival • Name/Logo with Link on the West Kendall Earth Day Website Sponsor Tab • Name/Logo in Magazine Ads and Insert • Name/Logo on Community Posters and Flyers • Name/Logo in the press release, media advisory & calendar listings • One 10' x 10' tent • One 6' table and two chairs • Green Car Show: Up to Two Automobiles
Sponsorship Levels Earth Day Silver Sponsor $1,000 Earth Day Bronze Sponsor $500 • Sponsorship Recognition during Earth Day Festival • Name/Logo with Link on the West Kendall Earth Day Website Sponsor Tab • Name/Logo in Magazine Ads and Insert • Name/Logo on Community Posters and Flyers • Name/Logo in the press release, media advisory & calendar listings • One 10' x 10' tent •Additionaltable and two chairs & Exhibitors: One 6' Fees for all Sponsors •ElectricityCar Show: One Automobile Green $25; limited availability • Name/Logo in Magazine Ads & Insert • Name/Logo on Community Posters and Flyers • One 6' table and two chairs • One 10’ x 10’ assigned sponsor space Earth Day Exhibitor / Vendor $100 • One 10’ x 10’ space • Exhibitor/Vendor is responsible for providing their own tent, chairs and table. • Name/Logo may be included in promotional elements. Late fee $25; enforced if form & payment is submitted within 30 days of event date
In-Kind Sponsorship Opportunities We greatly appreciate in-kind sponsors provide to ensure the success of our Second Annual West Kendall Earth Day Festival. If your company may be able to assist us by donating items or services, please contact us at 786-759-1249 or email@example.com. Items and services in need include, but are not limited to: Printing Press & Publicity Media Coverage Photography/Videography Billboard Placement & Production Non-Alcoholic Beverages Banners & Signage Award for Environmental Hero Entertainment Advertising Music/DJ A/V Production Set Design/Decor Food Vendors Promotional Giveaways Raffle prizes
Sponsorship Application & Agreement Submit attached Application and Agreement along with payment and required information by March 21, 2014 to ensure your logo will be included in all promotional elements. Mail signed Sponsorship Application and Agreement along with check or money order to: Local Biz Marketing Group 13445 SW 153 Terrace Unit 1803 Miami, FL 33177 Make check or money order payable to: Local Biz Marketing Group. Please note there will be a $40 fee for all NSF checks. Upon receiving application, payment and information requested, the Earth Day Festival Committee will confirm your participation by April 5, 2014. Questions? Need additional information? Call 786-759-1249 or email us at firstname.lastname@example.org.
Join Us! Be discovered by thousands of local residents who will attend this event and learn the importance of being local & being green.
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