Published on May 31, 2014
How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia? s1200197 Shunsuke Takano
Introduction • What is McDonald? Major company hamburger franchise • Economic magnitude The store total in the world is 32,737 or more shops.
McDonald’s in China • It will be the China advance in 1990. • 800 or more stores at present • It seems that stores continue increasing in number with Chinese population.
Career of McDonald's in China • In 1978,Chinese internal affairs are renewed. • McDonald's advanced to China in 1990. • Drive-through service started in 2005.
Management military power of McDonald's • It is very cheap product offer. • Realization of the product development for which a customer asks
The rival company of McDonald's Kentucky • Kentucky marches out before McDonald's in China. • The number of shops of Kentucky is twice in China. • It is a fast food restaurant of the price which is easy to use Kentucky after McDonald's.
How to choose the economic area of McDonald's • The area which is not developed yet is chosen as much as possible. Why？ Answer: Chinese development is very quick!
Future Asia advance • Asia has much developing countries. • There are few restaurants. • Many poor areas exist now. These are conditions good for McDonald's.
Conclution • McDonald's has accomplished fast development in China. • McDonald's will achieve development also to West Asia.
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