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Information about Week07

Published on May 31, 2014

Author: s1200197

Source: slideshare.net

How Mc.Donalds run their business in China? Identify some of their strategies for doing business in East Asia? s1200197 Shunsuke Takano


Introduction •  What is McDonald? Major company hamburger franchise •  Economic magnitude The store total in the world is 32,737 or more shops.

McDonald’s in China •  It will be the China advance in 1990. •  800 or more stores at present •  It seems that stores continue increasing in number with Chinese population.

Career of McDonald's in China •  In 1978,Chinese internal affairs are renewed. •  McDonald's advanced to China in 1990. •  Drive-through service started in 2005.

Management military power of McDonald's •  It is very cheap product offer. •  Realization of the product development for which a customer asks

The rival company of McDonald's Kentucky •  Kentucky marches out before McDonald's in China. •  The number of shops of Kentucky is twice in China. •  It is a fast food restaurant of the price which is easy to use Kentucky after McDonald's.

How to choose the economic area of McDonald's •  The area which is not developed yet is chosen as much as possible. Why? Answer: Chinese development is very quick!

Future Asia advance •  Asia has much developing countries. •  There are few restaurants. •  Many poor areas exist now. These are conditions good for McDonald's.

Conclution •  McDonald's has accomplished fast development in China. •  McDonald's will achieve development also to West Asia.

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