Week 8 - Cover Letters

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Information about Week 8 - Cover Letters
Education

Published on March 2, 2014

Author: Comm202

Source: slideshare.net

WELCOME TO COMM202 -Week 8 Cover Letters KAYLEE HOUDE

AGENDA -Week 8 1 eModule Recap 2 Importance 3 FIVE Elements 4 Administrative

1 eModule Recap WHAT ARE THE DIFFERENCES BETWEEN A RESUME & COVER LETTER?

2 Importanceof Cover Letters • Lets employer know your intentions • Demonstrates written communication skills – ZERO mistakes • Elaborate on your stories – Use your Skills Matrix WHY YOU?

2 Importanceof Cover Letters DEMONSTRATES THE 3… CAN I do the job? Do I WANT the job? Am I a good FIT?

2 Importanceof Cover Letters RESUME is about YOU… COVER LETTER is about THEM and WHY you make a good match!

3 FIVE Elements of Cover Letters Opening Integration Closing Branding/Tailoring Skill-Matching

ANSWER THESE QUESTIONS • • • • • • • • • What are the main products or services the company offers? Why is this interesting to you? In what locations do they operate/how many employees/annual revenues? How would you describe the organizational culture? What do you think the working environment will be like? What are the values and/or mission statement? How do these align with your values system? What are the names of the top local executives/recruiters? Who will you address your cover letter to? Do you know anyone within the organization? What is the nature of that relationship? Who are the primary competitors? What do they do better and where can they improve? (A brief SWOT analysis of the industry) What is the topic of a recent media article about this company? Please summarize the main points. Does the company have a Twitter/Facebook/LinkedIn/Glassdoor presence? Have you connected with them via social media? • • • Have you gained any additional insight from these mediums? Overall, what in your research piqued your interest in this company? What are your most marketable skills for this position? What are your strongest most relevant stories from your skill matrix assignment?

3 Elements (1/5) THE OPENING Interest/Passion + Company Fit + Summarize Skills (+ optional name drop)

SO YOU THINK YOU CAN HOOK? In elementary school I would help my peers with their multiplication tables by supporting them with tips and tricks, in middle school I took initiative as the principal clarinet player in concert band and organized weekly practice sessions, and now I lead others in an educational environment and support their development as a teaching assistant. Naturally, I have always been a leader and feel elated when supporting others to perform their best. How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just about one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. The CA Recruit has been both a forward-looking and a reflective process for me. Ever since representing the Canadian office at KPMG’s International Case Competition nearly 18 months ago, I feel as if I have been welcomed into the KPMG family.

SO YOU THINK YOU CAN HOOK? In elementary school I would help my peers with their multiplication tables by supporting them with tips and tricks, in middle school I took initiative as the principal clarinet player in concert band and organized weekly practice sessions, and now I lead others in an educational environment and support their development as a teaching assistant. Naturally, I have always been a leader and feel elated when supporting others to perform their best. How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just about one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. The CA Recruit has been both a forward-looking and a reflective process for me. Ever since representing the Canadian office at KPMG’s International Case Competition nearly 18 months ago, I feel as if I have been welcomed into the KPMG family.

SO YOU THINK YOU CAN HOOK? In elementary school I would help my peers with their multiplication tables by supporting them with tips and tricks, in middle school I took initiative as the principal clarinet player in concert band and organized weekly practice sessions, and now I lead others in an educational environment and support their development as a teaching assistant. Naturally, I have always been a leader and feel elated when supporting others to perform their best. How fast can you change four tires? One hour? Ten minutes? A few years ago I witnessed a Formula One team do it in 2.7 seconds. They said a perfect run would be just about one second. In everything that I do I strive to reach that one second – that perfect test score, that perfect presentation, that perfect career. The CA Recruit has been both a forward-looking and a reflective process for me. Ever since representing the Canadian office at KPMG’s International Case Competition nearly 18 months ago, I feel as if I have been welcomed into the KPMG family.

3 Elements (1/5) THE OPENING SO YOU THINK YOU CAN HOOK? (1) WRITE A HOOK (2) SHARE IN GROUPS OF 4-5 (3) VOTE

3 Elements (2/5) SKILL-MATCHING Skills (from Skills Matrix) + Experience (2-3 examples) + Education (how you will leverage BCom) + Matching Qualifications (any other qualifications that set you apart)

3 Elements (2/5) SKILL-MATCHING Context Action Result Link Each paragraph proves that you have the necessary skills to be successful on the job Don’t forget to always link back to the job posting!

3 Elements (3/5) BRANDING/TAILORING • About leaving a good impression • Must be consistent throughout your cover letter • Make sure it fits with both the company’s values, culture, and your expectations • Use industry jargon/company-specific language

3 Elements (4/5) CLOSING • Your chance for final impression! • Restate your skills, but use different wording Summarize strengths + Show your passion + Thank them + Use a call to action (follow up)

3 Elements (4/5) CLOSING • Your chance for final impression! • Restate your skills, but use different wording Summarize strengths + Show your passion + Thank them + Use a call to action (follow up) “Mr Smith, thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and hope to hear from you soon.”

3 Elements (4/5) CLOSING • Your chance for final impression! • Restate your skills, but use different wording Summarize strengths + Show your passion + Thank them + Use a call to action (follow up) “Mr Smith, thank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and hope to hear from you soon.”

3 Elements (5/5) INTEGRATION • Visual matching: your cover letter & resume must use same formatting • Do NOT send in generic cover letter & generic resumes – There are 400 of you in COMM 202, and even more applying for your dream job. Find a way to stand out.

WHAT ELSE? • Cover letter allows you to address any “elephant in the room” situations (e.g. relocation, bad grades, etc.) • Word choice – don’t use overly emotional words (“deeply honoured”, “it would be a blessing…”) – Want to show that you are on an equal playing field and are qualified for the role • Grammar & spelling – 2+ mistakes = -40%

OLYMPICS ANALOGY

4 Administrative 3 key takeaways from today? 1. Resumes = about YOU, cover letters = about THEM 2. Each section of cover letter has a formula 3. Tailor cover letter to job posting + use links

4 Administrative ACTION ITEMS Cover Letter Assignment – Write your cover letter draft – Bring two printed cover letter drafts to next tutorial for peer review – Final Resume & Cover Letters due Mar 21st, 2PM Group Office Hours (next week) – Sign up on COOL – Bring your resumes & cover letters Next week: TUTORIAL

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