wedding fayre2007

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Information about wedding fayre2007
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Published on February 5, 2008

Author: Valeria

Source: authorstream.com

Slide1:  Marketing Pack Contents:  Contents Perfect Day Venues and Dates Promotion & Wedding Market Total Exposure - JP North Division: Print Titles Online Promotion Packages Summary Booking Form Perfect Day:  Perfect Day Wedding Farye’s for the Yorkshire market 5 co-ordinated events, providing mass market reach with a local focus 5 key towns across Yorkshire will host the perfect Wedding Fayre in February, March and April 2007 Branded ‘Perfect Day’ The events will be fully advertised and promoted throughout key Johnston Press titles in Yorkshire and their online counterparts A variety of exhibitors at the 5 events offering visitors the perfect experience Exhibitors and advertisers have the choice of mass market reach throughout Yorkshire, or focusing on one key location Expertise in exhibitions, previous shows include Great Yorkshire Show at Harrogate, World of Property at York and Fashion Today at Halifax Venues and Dates:  Venues and Dates Pontefract Kings Croft Hotel 11th March Halifax Tower House Hotel 4th March Harrogate The Majestic Hotel 1st April Leeds Queens Hotel 15th April Whitby Whitby Spa 22nd April Promotion & The Wedding Market:  Promotion & The Wedding Market Johnston Press is the fourth largest publishing company in the UK: producing regional/local newspapers at the heart of the local community the need to promote your services to our readers and people throughout the region is becoming more important Marriage is once again becoming more popular with couples there has been a 6.7 increase since 2002  The average age to get married today - for men - 35 years old for women – 33 years old The average cost of a traditional wedding is over £13,000 Source:Mori Website 2005 / ONS 2005 – increase in weddings 2002to 2003 / National Marriage Week Website 2005  Total Exposure:  Total Exposure Promotion of the 5 events in Johnston Press’s key titles in Yorkshire: Coverage offered by Johnston Press North Division is identified above Providing you with a total audience reach of 1,392,693 Source: Jicreg Aug 06, Webtrends Oct 06, *AIR Jicreg (Whitby Fri) + Monthly Unique Visitors to websites, Webtrends Oct 06 Packages:  Packages Package A – Local Reach 10cm x 2column advertisement in the Whitby Gazette Listing on micro-site Stand space at the Whitby Pavilion Complex Cost £230 plus vat Package B – Regional Reach 7cm x 2column advertisement in the titles of the event you choose ( must include Leeds ) Listing on micro-site Stand space at each venue you choose Pontefract £155 Whitby £230 Halifax £215 Harrogate £200 2 events 10% discount 3 events 15% discount 4 events 20% discount 5 events 25% discount Summary:  Summary Marriage is becoming the popular choice again: Therefore promotion of your services is becoming more important Your company will benefit from Johnston Press’s expertise and experience with Exhibitions: Offering a wide variety of exhibitors at 5 events throughout Yorkshire Providing mass promotional support , yet still reaching the heart of the local community As the fourth largest publishing company, Johnston Press is perfectly placed to reach a mass audience at the local level: 5 regional/local newspapers at the heart of the local community and 5 popular online websites will be utilised This event will be pre-promoted through 5 main titles as shown below for three weeks prior to each event. Slide9:  Name of Company:………………………………………… Address:……………………………………………………. ……………………………………………………………… Post Code:………………………………………………….. Contact Name:……………………………………………… Telephone No:……………………………………………… Fax No:…………………………………………………….. Email address:……………………………………………… I/we wish to participate in the Whitby Gazette Wedding Fayre Taking a Single stand at a cost of £230 + vat Signed…………………………. Position…………………………... Date…………………………… Please return to: Heather Zink Whitby Gazette 17-18 Bridge Street Whitby YO22 4GB Confirmation Form

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