Website strategy - How to build a fun website that works

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Information about Website strategy - How to build a fun website that works
Marketing

Published on March 11, 2014

Author: eritter

Source: slideshare.net

Description

Let's throw all the buzzwords out of the window when it comes to designing and building a website. Instead, let's focus on how to build a website that is fun for visitors. Because the more fun the website is, the more effectively you will reach your marketing and business goals.

@EricRitter HOWTO BUILD A WEBSITE A.K.A.WEBSITE STRATEGY ! eric ritter.

@EricRitter WHAT DOYOUTHINK MAKES A GOOD WEBSITE?

@EricRitter LET'STHROW OUT ALLTHE BUZZWORDS. ‣ IA ‣ UI ‣ UX ‣ Responsive Design ‣ Adaptive Design ‣ Marketing Funnel

@EricRitter AND HAVE SOME FUN!

@EricRitter

@EricRitter

@EricRitter

@EricRitter

@EricRitter

@EricRitter BECAUSE WEBSITE =THEME PARK. ‣ create amazing attractions. ‣ give visitors a warm welcome. ‣ make it easy to see it all. ‣ make sure they take souvenirs. ‣ invite them back for more.

@EricRitter

@EricRitter WHO WILLYOUR VISITORS BE?

@EricRitter

@EricRitter TARGET =VISITORS. ‣ how do we determine the target? ‣ what is their age range? ‣ what is their psychographic? ‣ what’s their online proficiency? ‣ what websites do they frequent now? ‣ what “theme” will attract them?

@EricRitter WHAT ATTRACTIONS WILL WE FEATURE?

@EricRitter

@EricRitter CONTENT = ATTRACTIONS. scope out possible content ‣ what do they need to know? ‣ what do they want to see? ‣ what do they want to experience?

@EricRitter HOW WILLTHEY GET AROUNDTHE PARK?

@EricRitter

@EricRitter SITE ARCHITECTURE = MAP. ‣ organize into categories. ‣ determine exact pages. ‣ remember that one page can hold more than one thing. ‣ build a rough wireframe. ‣ build a sitemap.

@EricRitter WIREFRAME.

@EricRitter SITEMAP.

@EricRitter HOW DO WE WELCOME THEM?

@EricRitter

@EricRitter DESIGN = EXPERIENCE. ‣ easy to see what the theme is. ‣ not overwhelming. ‣ call to actions for main areas. ‣ every page can be a homepage / landing page.

@EricRitter WHAT WILLTHE EXPERIENCE FEEL LIKE?

@EricRitter

@EricRitter DESIGN = EXPERIENCE. ‣ get a professional designer. ‣ designer & developer need to be on the same page. ‣ scope out all features up front. ‣ does it need to have a cms? ‣ chose a developer. ‣ check and qa everything relentlessly.

@EricRitter DESIGN CONSIDERATIONS. ‣ screen resolution. ‣ type of content. ‣ how many pages? ‣ color palette. ‣ navigation. ‣ imagery. ‣ client participation. ‣ “mood board”.

@EricRitter MARKETING CONSIDERATIONS. ‣ what do you want visitors to do on the site? ‣ make it obvious to them. ‣ layout that’s easy to understand. ‣ calls to actions. ‣ use images to direct attention and eyes. ‣ forms are important for tracking. ‣ don’t bury (hide) important pages.

@EricRitter WHAT SOUVENIRS CAN WE GIVETHEM?

@EricRitter

@EricRitter SUBSCRIPTION / PURCHASE = SOUVENIR. ‣ fresh content is king. ‣ blog / news. ‣ forms. ‣ email list. ‣ social media profiles. ‣ rss.
 ‣ ecommerce that people trust.

@EricRitter HOW CAN WE MEASURE ATTENDANCE?

@EricRitter

@EricRitter ANALYTICS = ATTENDANCE. things we can track. ‣ popular pages. ‣ hits per page. ‣ time spent per page. ‣ how they found the site. ‣ referrals from other sites and social media.

@EricRitter ANALYTICS = ATTENDANCE. things we can track. ‣ see which visitors “converted”. ‣ modify the site based on findings. ‣ e.g. add calls to action on popular pages. ‣ e.g. try to reduce “bounces”.

@EricRitter HOW CAN WE GET THEMTO COME BACK?

@EricRitter

@EricRitter MARKETING = RETURNVISITS. ‣ search engine optimization (seo). ‣ social media. ‣ paid search (ppc). ‣ viral / word of mouth. ‣ email marketing.

@EricRitter EXAMPLES: THE BAD.

@EricRitter

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@EricRitter EXAMPLES: THE GOOD.

@EricRitter

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@EricRitter

@EricRitter THANKYOU. ! ! Follow me: twitter.com/EricRitter

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