advertisement

Website strategy

50 %
50 %
advertisement
Information about Website strategy
Design

Published on March 11, 2014

Author: eritter

Source: slideshare.net

advertisement

HOWTO BUILD A WEBSITE A.K.A.WEBSITE STRATEGY eric ritter. @ericritter

WHAT DOYOUTHINK MAKES A GOOD WEBSITE?

WEBSITE =THEME PARK. ‣ create amazing attractions. ‣ give visitors a warm welcome. ‣ make it easy to see it all. ‣ make sure they take souvenirs. ‣ invite them back for more.

WHO WILLYOUR VISITORS BE?

TARGET =VISITORS. ‣ how do we determine the target? ‣ what is their age range? ‣ what is their psychographic? ‣ what’s their online proficiency? ‣ what websites do they frequent now? ‣ what “theme” will attract them?

WHAT ATTRACTIONS WILL WE FEATURE?

CONTENT = ATTRACTIONS. scope out possible content ‣ what do they need to know? ‣ what do they want to see? ‣ what do they want to experience?

HOW WILLTHEY GET AROUNDTHE PARK?

SITE ARCHITECTURE = MAP. ‣ organize into categories. ‣ determine exact pages. ‣ remember that one page can hold more than one thing. ‣ build a rough wireframe. ‣ build a sitemap.

WIREFRAME.

SITEMAP.

HOW DO WE WELCOME THEM?

DESIGN = EXPERIENCE. ‣ easy to see what the theme is. ‣ not overwhelming. ‣ call to actions for main areas. ‣ every page can be a homepage / landing page.

WHAT WILLTHE EXPERIENCE FEEL LIKE?

DESIGN = EXPERIENCE. ‣ get a professional designer. ‣ designer & developer need to be on the same page. ‣ scope out all features up front. ‣ does it need to have a cms? ‣ chose a developer. ‣ check and qa everything relentlessly.

DESIGN CONSIDERATIONS. ‣ screen resolution. ‣ type of content. ‣ how many pages? ‣ color palette. ‣ navigation. ‣ imagery. ‣ client participation. ‣ “mood board”.

MARKETING CONSIDERATIONS. ‣ what do you want visitors to do on the site? ‣ make it obvious to them. ‣ layout that’s easy to understand. ‣ calls to actions. ‣ use images to direct attention and eyes. ‣ forms are important for tracking. ‣ don’t bury (hide) important pages.

WHAT SOUVENIRS CAN WE GIVETHEM?

SUBSCRIPTION / PURCHASE = SOUVENIR. ‣ fresh content is king. ‣ blog / news. ‣ forms. ‣ email list. ‣ social media profiles. ‣ rss.
 ‣ ecommerce that people trust.

HOW CAN WE MEASURE ATTENDANCE?

ANALYTICS = ATTENDANCE. things we can track. ‣ popular pages. ‣ hits per page. ‣ time spent per page. ‣ how they found the site. ‣ referrals from other sites and social media.

ANALYTICS = ATTENDANCE. things we can track. ‣ see which visitors “converted”. ‣ modify the site based on findings. ‣ e.g. add calls to action on popular pages. ‣ e.g. try to reduce “bounces”.

HOW CAN WE GET THEMTO COME BACK?

MARKETING = RETURNVISITS. ‣ search engine optimization (seo). ‣ social media. ‣ paid search (ppc). ‣ viral / word of mouth. ‣ email marketing.

EXAMPLES: THE BAD.

EXAMPLES: THE GOOD.

THANKYOU. ! ! twitter.com/EricRitter

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Creating a Website Design Strategy and Plan

SurveyGizmo achieved a 31% increase in conversion rate by redesigning our marketing website. Here's how we went about completing this strategy.
Read more

Internet Strategy | GMR Web Team, Orange County, CA

Our team of search engine marketing specialist will craft a cohesive strategy that aligns with your business goals. Call us for a one on one consultation.
Read more

Developing a Successful Website Strategy - Going Global

Many companies and organizations have set up a site on the World Wide Web (WWW) and have given very little consideration to developing a website strategy ...
Read more

Web strategy - Wikipedia, the free encyclopedia

The Impact of Social Media. Once a web strategy is in place, one way of launching the website immediately onto the Internet is through social media.
Read more

How to Develop a Website Redesign Strategy That Guarantees ...

What to consider as you're strategizing for your next website redesign.
Read more

Web Strategy - About.com Tech

A good Web strategy works with your business strategy to create a website that meets your business goals. Once you've started building a Web presence, you ...
Read more

Never Redesign Your Website Without This Strategy!

Never redesign your website for purely aesthetic reasons. Use this little-known strategy and ensure your website redesign continually improves conversions.
Read more

Website Strategies

I provide professional website consultancy services designed to improve the performance of all areas of your website. From SEO Strategies, where we work ...
Read more

Steps to Develop a Website Strategy : PowerHomeBiz.com

In this part 2 of "7 Steps to Successful Website Development," learn how to develop your website strategy, including your target audience and goals
Read more