Website strategy

50 %
50 %
Information about Website strategy
Design

Published on March 11, 2014

Author: eritter

Source: slideshare.net

HOWTO BUILD A WEBSITE A.K.A.WEBSITE STRATEGY eric ritter. @ericritter

WHAT DOYOUTHINK MAKES A GOOD WEBSITE?

WEBSITE =THEME PARK. ‣ create amazing attractions. ‣ give visitors a warm welcome. ‣ make it easy to see it all. ‣ make sure they take souvenirs. ‣ invite them back for more.

WHO WILLYOUR VISITORS BE?

TARGET =VISITORS. ‣ how do we determine the target? ‣ what is their age range? ‣ what is their psychographic? ‣ what’s their online proficiency? ‣ what websites do they frequent now? ‣ what “theme” will attract them?

WHAT ATTRACTIONS WILL WE FEATURE?

CONTENT = ATTRACTIONS. scope out possible content ‣ what do they need to know? ‣ what do they want to see? ‣ what do they want to experience?

HOW WILLTHEY GET AROUNDTHE PARK?

SITE ARCHITECTURE = MAP. ‣ organize into categories. ‣ determine exact pages. ‣ remember that one page can hold more than one thing. ‣ build a rough wireframe. ‣ build a sitemap.

WIREFRAME.

SITEMAP.

HOW DO WE WELCOME THEM?

DESIGN = EXPERIENCE. ‣ easy to see what the theme is. ‣ not overwhelming. ‣ call to actions for main areas. ‣ every page can be a homepage / landing page.

WHAT WILLTHE EXPERIENCE FEEL LIKE?

DESIGN = EXPERIENCE. ‣ get a professional designer. ‣ designer & developer need to be on the same page. ‣ scope out all features up front. ‣ does it need to have a cms? ‣ chose a developer. ‣ check and qa everything relentlessly.

DESIGN CONSIDERATIONS. ‣ screen resolution. ‣ type of content. ‣ how many pages? ‣ color palette. ‣ navigation. ‣ imagery. ‣ client participation. ‣ “mood board”.

MARKETING CONSIDERATIONS. ‣ what do you want visitors to do on the site? ‣ make it obvious to them. ‣ layout that’s easy to understand. ‣ calls to actions. ‣ use images to direct attention and eyes. ‣ forms are important for tracking. ‣ don’t bury (hide) important pages.

WHAT SOUVENIRS CAN WE GIVETHEM?

SUBSCRIPTION / PURCHASE = SOUVENIR. ‣ fresh content is king. ‣ blog / news. ‣ forms. ‣ email list. ‣ social media profiles. ‣ rss.
 ‣ ecommerce that people trust.

HOW CAN WE MEASURE ATTENDANCE?

ANALYTICS = ATTENDANCE. things we can track. ‣ popular pages. ‣ hits per page. ‣ time spent per page. ‣ how they found the site. ‣ referrals from other sites and social media.

ANALYTICS = ATTENDANCE. things we can track. ‣ see which visitors “converted”. ‣ modify the site based on findings. ‣ e.g. add calls to action on popular pages. ‣ e.g. try to reduce “bounces”.

HOW CAN WE GET THEMTO COME BACK?

MARKETING = RETURNVISITS. ‣ search engine optimization (seo). ‣ social media. ‣ paid search (ppc). ‣ viral / word of mouth. ‣ email marketing.

EXAMPLES: THE BAD.

EXAMPLES: THE GOOD.

THANKYOU. ! ! twitter.com/EricRitter

Add a comment

Related presentations

Related pages

Creating a Website Design Strategy and Plan

SurveyGizmo achieved a 31% increase in conversion rate by redesigning our marketing website. Here's how we went about completing this strategy.
Read more

Internet Strategy | GMR Web Team, Orange County, CA

Our team of search engine marketing specialist will craft a cohesive strategy that aligns with your business goals. Call us for a one on one consultation.
Read more

Developing a Successful Website Strategy - Going Global

Many companies and organizations have set up a site on the World Wide Web (WWW) and have given very little consideration to developing a website strategy ...
Read more

Web strategy - Wikipedia, the free encyclopedia

The Impact of Social Media. Once a web strategy is in place, one way of launching the website immediately onto the Internet is through social media.
Read more

How to Develop a Website Redesign Strategy That Guarantees ...

What to consider as you're strategizing for your next website redesign.
Read more

Web Strategy - About.com Tech

A good Web strategy works with your business strategy to create a website that meets your business goals. Once you've started building a Web presence, you ...
Read more

Never Redesign Your Website Without This Strategy!

Never redesign your website for purely aesthetic reasons. Use this little-known strategy and ensure your website redesign continually improves conversions.
Read more

Website Strategies

I provide professional website consultancy services designed to improve the performance of all areas of your website. From SEO Strategies, where we work ...
Read more

Steps to Develop a Website Strategy : PowerHomeBiz.com

In this part 2 of "7 Steps to Successful Website Development," learn how to develop your website strategy, including your target audience and goals
Read more