Published on October 12, 2019
slide 1: Website Not Mobile Friendly Follow these 10 Tips to Remedy It Ensuring that your website is mobile friendly is no longer an after-thought. Today nearly 50-60 of all web traffic comes from mobile devices. This means that if your site is not optimized for a positive experience on these devices you are alienating a big chunk of your potential customers. Not only is having a mobile-friendly site important for user experience but it is also critical for SEO purposes to improve Google ranking. According to Google’s search algorithm update a few years back one of the first signals Google uses to determine a site’s ranking is its mobile-friendly layout and good page loading speeds on mobile devices. So now that you understand the importance of having a mobile-friendly website how would you go about ensuring your site is perfectly designed and optimized for use on mobile devices 10 Tips to Make Your Site Mobile Friendly 1. Use Responsive Web Design One of the best practices that web designers follow these days is keeping their designs responsive. Whether choosing from a predesigned template or creating a site from scratch a responsive design makes sure that the site is compatible with the screen size and resolution. This ensures a great user experience across all devices regardless of the screen size. slide 2: 2. Choose Icons over Text On smaller screens too much text can give a very crowded look to the user. Lets admit it not all content on your site is absolutely necessary. By replacing the unnecessary text with relevant icons gives a much cleaner look to the users. Also having buttons like contact us call now etc for a call to action helps. 3. Use Large Font Another good to remember point for better mobile browsing experience is larger font sizes. On smaller screens it is difficult to read text that is in smaller fonts. No one really likes to zoom in to read text on their phones. Using a font size that suits both the desktop and mobile view will improve user experience by a huge margin. 4. Test on different Screen Types This relates directly to the first tip I mentioned about responsive design. You cannot be sure of whether the size is truly is responsive or not until you test it on all possible screen sizes. As smartphones and tablets all come with a range of different screen sizes the testing has to be that much extensive. 5. Reduce the Scroll One of the worst things to ruin a user’s experience on a mobile device is a horizontal scroll. We are all fine with scrolling vertically on smart devices but in order to read the text of a site completely you do not want to scroll left to right. This is another point that needs to be kept in mind while ensuring the responsiveness of the site. 6. Proper Spacing for Clickable Items One of the issues that users have with accessing sites on their mobiles is clicking on the wrong things by mistake. This happens when clickable items like links and buttons are placed too close together. Proper spacing between these items will reduce the chances of such errors. 7. Consider Page Loading Speeds Page loading speeds are not just an important factor for improving UX but also key ranking factors for search engines. One of the most important tips for mobile optimization of a website is ensuring fast page loading speeds. 8. Design for Mobile and Desktop both slide 3: One mistake that developers make is creating a separate site for mobile devices. This trend of setting up separate mobile sites is an archaic one that no longer works. It is recommended that you create just one website that is optimized for both desktop and mobile devices. Remember that while creating your site with mobile devices in mind do not ignore the desktop UX. 9. Allow Integration with Social Media Users that browse the web on their smartphones like quick access to things with just a tap. That is why it is recommended that social media sign-ins be allowed on your site especially if it is an e-commerce site. Also integrating the site for social sharing of posts and products also can help improve mobile UX. 10. Test it Thoroughly Before the live launch of the site you need to run proper tests on both desktop and mobile devices to check both the design and functionality of your site. It is better to discover all the kinks in the site while testing in beta mode and fixing those bugs rather than launching the live site and then discovering issues. The percentage of users that go online using their mobile devices is only going up if current trends are any indication. Users like to be connected while on the move and if your site is perfectly optimized for the mobile device then it will have a reduced bounce rate more time spent on site per visitor and a healthy conversion rate. Not to forget it helps increase website ranking as well. At this point not preparing your site with mobile in mind is like leaving money on the table.