Published on March 13, 2014
+ Website essentials: key ingredients and how to get started How to create an engaging web presence (TheWindermere Centre, February 2014)
+ The History of the Internet in 3 minutes! Macintosh 128 vector: http://vector.me/browse/214898/apple_macintosh_128k
+ Web 1.0 (1991-2003) A ‘noticeboard in cyberspace’ Read-only ‘Look but don’t touch’ Expanding the ‘broadcasting range’
+ Web 2.0 (2004 onwards): Playtime! Interactive; Collaborative; Social; User-driven
+ Web 3.0 (as we speak) Connections and relationships Recognises connections (eg my email, FaceBook,Twitter, website) Focus on building relationships Being human, online
+ Local Churches and theWeb Source: http://wp.patheos.com.s3.amazonaws.com/blogs/christianpiatt/files/2012/08/whippersnappers.jpg
+ What ingredients make a good website?
+ Design Usability and functionality Understanding your audience Visual appeal Less is more Search Engine Optimisation (SEO)
+ Content Understanding your audience Open to conversation Tone Less is more SEO
+ Design “Design is not just what it looks and feels like. Design is how it works.” – Steve Jobs
+ Usability and functionality Source: http://www.usability.gov/what-and-why/user-experience.html
+ Source: http://standrewsmonkseaton.urc.org.uk
+ Source: http://www.woodbrooke.org.uk/
+ Understanding your audience Site Owner Who are we building the site for? What do we think the site is for? What do we want to tell them? Site User Who is actually using the site? What are they using the site for? What do they want to find out?
+ Source: http://www.urc.org.uk/
+ Visual Appeal Make use of white space to draw the eye Avoid unneccesary gimmicks and widgets Use colours & typography wisely: either harmonise or contrast Prefer clarity over cleverness Make the layout and the look logical Consistent: build your own box
+ Source: https://hillsong.com/en/
+ Source: http://www.hiswordoftruth.com/
+ Source: http://dokimos.org/home.html
+ Less is more Source: http://www.baptist.org.uk/
+ Search Engine Optimisation
+ Understanding your audience Use language that resonates with them Make your content relevant to them Targeting to ensure maximum receptivity and engagement
+ Their top 5 priorities (probably): “Where do you meet?” “When do you meet?” “What happens to my kids?” “Are you weird?” “What are you really like?” Source: http://www.churchinsight.com/Articles/356675/5_Things_stopping_visitors_coming.aspx
+ Source: http://www.churchofengland.org/our-faith.aspx
+ Conversation Source: http://fleet.urc.org.uk/?p=7329&cpage=1#comment-166
+ Tone Don’t be afraid! Writing for the web is a different genre Make space for conversation Prefer shorter words and shorter sentences
+ Source: http://wallaseyvillage.urc.org.uk/new-visitor/
+ Less is more Keep content relevant Avoid bloat Archive things that are out of date Conversation space vs. library “Be church, online” – create spaces for God
+ Source: http://fleetwood.urc.org.uk
+ SEO Be authentic Search engines now read ‘human speak’ If your content is engaging, and is active (eg people are clicking on things) search engines will recognise this and rank your site higher
+ Source: http://windermere.urc.org.uk/conferences-and-meetings/
+ Website Essentials 1. Easy to maintain and update 2. Easy to navigate 3. Provides a good user experience 4. Responsive (can be displayed on different sized devices) 5. Customisable 6. Interactive 7. Search Engine friendly 8. Attractive
+ Website Essentials TheWindermere Centre http://windermere.urc.org.uk
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