Published on April 3, 2014
Increasing Conversion and Retention for iGaming
Increasing Conversion and Retention for iGaming • Introduction - The Importance of Going Mobile • Market Size and Info • Mobile Billing for increased conversion rates • Mobile Messaging for retention • Case Study Hosted by Patrick Macgougan Digital Marketing Manager Presented by Michael Greenberg NBDO for iGaming Presented by Danny Marino CBDO
The Importance of Going Mobile • 50% of players use mobile and desktop to play • 30% of players play only on their mobile handsets • The mobile gambling market is set to be worth more than $100 billion by 2017.
Market Size txtNation provide Mobile Operator Billing in several of the markets listed. Landline Online (Mobile / Web)
Market Info Market Mobile Gambling Sportsbook ‘Virtual’ Gambling * Lottery Physical Product Max Billing Amount UK Yes Yes Yes Yes No (In Review) £30 Ireland Yes Yes Yes Yes Yes €10 (Higher on 'application') Sweden Yes Yes Yes Yes Yes 300 SEK (Higher on 'application') Denmark Yes Yes Yes Yes Yes 150.00 DKK Finland No No Yes No Yes €5 (Higher on 'application') Norway No No Yes No (In Review) Yes 200 NOK Belgium No No Yes No No €10 (Higher on 'application')
Market Info Market Mobile Gambling Sportsbook ‘Virtual’ Gambling * Lottery Physical Product Max Billing Amount Switzerland No No Yes No No 50 CHF Russia No Yes Yes Yes Yes 10,000 RUB + Turkey No No Yes No Yes 70.00 TRY Canada No No Yes No No $50
Mobile Billing for increased conversion rates
Mobile payments enable: •Convenience •Accessibility •Impulse
Single Click payments
OTP / PIN flows
Mobile Messaging for Retention & Acquisition 12:04pm Like playing bingo with a chance to win cash prizes? Register now and get £60 to play with [URL] 2:08pm Welcome! Don’t forget, we match your first deposit 100% up to £250! 4:52pm FREE cash until 12am. Plus 100% extra on 1st deposit £5-250!
As 32red moved to HTML5 content, the introduction of Payforit was complementary to offer players a mobile optimised and enjoyable experience.
Contact txtNation Email: Michael Greenberg firstname.lastname@example.org Tel: +34 6337 14119 Skype: Mikeintro www.txtnation.com gateway.txtnation.com
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txtNation is an award-winning provider of mobile billing and SMS messaging services of which includes mobile campaign and management solutions.
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