WEBINAR: HOW URBAN OUTFITTERS MADE A 7X IMPROVEMENT IN THEIR MOBILE APP PERFORMANCE

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Information about WEBINAR: HOW URBAN OUTFITTERS MADE A 7X IMPROVEMENT IN THEIR MOBILE APP...

Published on February 3, 2014

Author: crittercism

Source: slideshare.net

Webinar: How Urban Outfitters Improved Mobile Performance 7x October 15, 2013

Agenda  About URBN & URBN Mobile  URBN Dev Process  Challenges Rewind  Use cases for mobile app performance management (mAPM) @ URBN  Crittercism mAPM

Crittercism Background Leader in Mobile Application Performance Management Mobile is our DNA We Operate at Scale We started with mobile and built the mAPM solution from the ground up • Monitor 1B+ app instances and 600M+ devices • Analyzed over 100 billion app launches • Manage thousands of customer accounts Our Investors “Crittercism and its technology are widely adopted and provide value to those struggling with the emerging mobile application market.” July 22, 2013 Crittercism Solution Overview 3

Mobile is Changing How Companies Like URBN Interact With Customers • 87% of U.S. consumers spend the majority of their time on a mobile app rather than a mobile browser (Neilson) • “10 percent of in-store transactions in the United States are made via mobile phone”, Starbucks • “55% in-store customers have a smartphone. Those with our app spend 40% more and visit the store 2x as much”, Walmart • Ebay expects to generate $20 billion each from mobile commerce and mobile payments this year. June 13, 2013 Crittercism Solution Overview 4

About Urban Outfitters • Over 400 retail locations in 7 countries • Five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN. • Hip clothing, footwear, accessories, h ousewares products • Over 25,000 Employees June 13, 2013 Crittercism Solution Overview 5

URBN’s External Facing Mobile Apps • • Free People Brand • June 13, 2013 Urban Outfitters Brand Anthropologie coming next year Crittercism Solution Overview 6

URBN Internal Facing Mobile Apps • • • • • June 13, 2013 Crittercism Solution Overview MPOS Restocking Reticketing IPOS 2 new apps coming 7

Process • • Continuous Integration • June 13, 2013 Agile Continuous Delivery Crittercism Solution Overview 8

Issues No visibility into crashes Mobile Service No metrics on crash frequency No symbolication of stack traces No high level view of overall stability No visibility into network issues Mobile App

Pilot Issues • ~6% crash rate with lots of crashes unexplained • Hard to reproduce, often need up to 2 weeks of troubleshooting • Store associates = testers • App was nearly pulled from devices! June 13, 2013 Crittercism Solution Overview 10

Crittercism Provides • • • • • • • • • Crash breadcrumbs Symbolicated stack traces Crash statistics Upload API / dSYMs Handled exception logging Network monitoring Wicked WWDC parties Awesome hoodies Marshmallow guns June 13, 2013 Crittercism Solution Overview 11

Usage Scenario 1: Automated deploy of new dev build via API Development build crash • Receive email alert of new crash / view report • Create Jira ticket via Crittercism dashboard • Mark crash report as known • Fix issue • Mark as resolved June 13, 2013 Crittercism Solution Overview 12

Usage Scenario 1: Automated deploy of new dev build via API Development build crash • Receive email alert of new crash • Create Jira ticket via Crittercism dashboard • Mark crash report as known • Fix issue • Mark as resolved June 13, 2013 Crittercism Solution Overview 13

Usage Scenario 1: Automated deploy of new dev build via API Development build crash • Receive email alert of new crash • Create Jira ticket via crittercism dashboard • Mark crash report as known • Fix issue • Mark as resolved June 13, 2013 Crittercism Solution Overview 14

Usage Scenario 2: Handled Exceptions • Notice large numbers of handled exceptions • Look further into cause • Log Jira Ticket • Fix Issue June 13, 2013 Crittercism Solution Overview 15

Usage Scenario 3: Network Monitoring (1) • Notice may 400+ level HTTP failures – E.g. many image URLs failing • Report to Network / API team • App improvement June 13, 2013 Crittercism Solution Overview 16

Usage Scenario 3: Network Monitoring (2) • Notice may 400+ level HTTP failures images.acme.com/activity/images/xalakd.png – E.g. many image URLs failing • Report to Network / API team • App improvement images.acme June 13, 2013 Crittercism Solution Overview 17

Usage Scenario 4: Using Breadcrumbs to track user flow • Allows us to understand the users context • Can more easily duplicate crash case • Log a defect • Fix / Deploy defect June 13, 2013 Crittercism Solution Overview 18

URBN Benefits • Lower crash rates – Gone down from 6% to .8% currently – 7x improvement! • Better visibility of network issues • Better visibility of caught exceptions • 2 weeks of troubleshooting  minutes • More comfortable because of Hoodie warmth June 13, 2013 Crittercism Solution Overview 19

Crittercism Solutions Unified mAPM solution for Dev/QA & Ops Crash Performance Error monitoring, reporting & troubleshooting Cloud Performance Cloud service & network performance management Crittercism Platform Run APPS FASTER, BETTER & SMARTER Full Mobile Device & OS support Real-time Big Data Engine Dashboards & Reports Security, RBAC, d ata security Availability & perf management Data & System API

Select Crittercism Customers Technology Media Fortune 500

Summary & Next Steps • Mobile platforms introduce new complexity in device, apps, OS, network, & carriers that require a new set of tools to monitor effectively • Urban Outfitters has been able to deliver dramatically more stable and responsive mobile apps using Crittercism’s mAPM solution • Start your free trial! Questions? sales@crittercism.com June 13, 2013 Crittercism Solution Overview 22

Thank you @crittercism crittercism.com

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