Published on March 18, 2014
Brian Clark VP Product Management Wednesday 03/12/2014 9:00am Developing Enterprise Solutions to Maximize ROI/Incorporating Social Media into your Business Intelligence
Social Networks are Everywhere • Social networks - used by everyone with an ISP. • Traditional ways to communicate from voice (mobile), text, e-mail, Twitter, Skype, etc. • Social media: – Facebook – LinkedIn – Plaxo – Xing • Websites and web applications are turning into social networks: – Google Google Plus – Youtube – networks, groups – Blogs, Forums – SalesForce - Chatter – Microsoft - Yammer
Social Networks - Connected Data
Social Networks – Scalability problem
SOCIAL NETWORKS – AN EXAMPLE How adding social network information can add value to an existing graph, leading to new insights for in-time decision making
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SOCIAL NETWORKS – USE CASES How adding social network information can add value to an existing graph, leading to new insights for in-time decision making
Mobile Call Detail Record Relationship Analytics Business Challenge: • Need new ways to capture and analyze customer usage patterns to drive revenue growth • Lack of visibility into distributed network data • Lack of real-time insight into end-user relationships and behaviors Solution: • Real-time, distributed, connection platform provides: • Ingest and store all connection records • Consolidated view of subscriber relationships • Immediate access to reports Results: • Improved subscriber service and satisfaction • Improved visibility in transaction patterns • Increased revenue • Decreased liability from misuse of the network Objectivity, Inc. ©2013-2014 14
CDR Data Analysts Networks Internet SMS Data Transaction Data Geo-Location Data Real-time Connection Platform Search, Analyze and Store Relationships Objectivity, Inc. ©2013-2014 15 Mobile Call Detail Record Relationship Analytics
Web and Mobile Ad Targeting Systems Business Challenge: • Majority of ads placed currently have a low return rate (approx 1%) Solution: • A flexible analytical framework for real-time customer relationship, pattern, geo-location and trend analysis • Provides improved real-time placement of ads, based on location and preferences, to maximize relevance for the user. Results: • Improved ROI for ad placements (up to 10x) Objectivity, Inc. ©2013-2014 16
Web and Mobile Ad Targeting Systems Objectivity, Inc. ©2013-2014 17 CDR Data Analysts Networks Internet SMS Data Transaction Data Geo-Location Data Real-time Connection Platform Search, Analyze and Store Relationships
Real-Time Consumer Churn Prevention Business Challenge: • High rate of subscriber churn (up to 40%) • New subscriber acquisition = 5 x cost of retaining existing customers • Churn event can be contagious Solution: • Real-time connection platform provides: • Identification of subscribers who are at risk of defecting • Identification of key influencers in the network Results: • Increase subscriber loyalty and satisfaction • Increase revenues and prevent market share erosion Objectivity, Inc. ©2013-2014 18
Real-Time Consumer Churn Prevention Objectivity, Inc. ©2013-2014 19 CDR Data Analysts Networks Internet SMS Data Transaction Data Geo-Location Data Key Influencer - Churn Potential Real-time Connection Platform Search, Analyze and Store Relationships
Financial Services CRM Business Challenge: • Sales opportunities lost because customer data not immediately available • Customer data distributed over multiple data bases Solution: • Real-time “connection” platform provides • Immediate access to customer data and relationship detail, regardless of location. • Enabled analytics of relationships within data Results: • Improved customer satisfaction • In-time recommendations of relevant add-on services • Increase revenues and decrease churn Objectivity, Inc. ©2013-2014 20
Financial Services CRM Objectivity, Inc. ©2013-2014 21 Real-time Member Information Consolidation > 400 Databases Multiple Credit Union Member Databases Customer Service Representatives
Social Networking for Education Objectivity, Inc. ©2013-2014 22 Business Challenge: • Limited access to educational resources for faculty and students Solution: • Real-time connection platform enables: • Interactive and scalable educational network • Real-time access and recommendations of the best resources Results: • Increased educational effectiveness • Improved access to social and educational networking and resources
Real-time Relationship and Analytics Platform Social Networking for Education Objectivity, Inc. ©2013-2014 23 Social Connections Students CoursesStudents Institutions Teachers
Use Case: Paths-to-Purchase (PTP) Optimization Exploiting Multiple PTP for Faster Sales Cycles – Problem: Due to turnover in sales departments, many sales executives do not know their prospects personally, turning a previously warm lead into a cold lead, and requiring additional effort to regain trust and interest in the companies products/services and elongating the sales cycle. – Solution: Leveraging InfiniteGraph, sales executives can map their personal contacts with enterprise prospects and find all the known connections/paths to a particular decision-maker. – Results: Understanding all the PTP and connections to an existing prospect gives sales executives more opportunities and leverage to find the best path to reach out to prospects and gain better insight for faster closings. © Objectivity Inc 2013
Use Case:Marketing ROI Optimization Aggregation of Enterprise CRM to Understand Marketing ROI – Problem: Understanding ROI in marketing has forever been an elusive problem. Today, there is no way to track a sale from prospect to close. Much of the marketing information is lost in the transition to Sales. By combining both the Marketing and Sales databases, organizations could potentially track a sale from the initial touch, all subsequent touches to the final close cycle and provide visibility into the true path and timeframes for a sales cycle. – Solution: Objectivity, enables the aggregation of data between all enterprise CRM databases to allow for improved understanding and more accurate statistics to evaluate actual ROI from the complete Path-To-Purchase of a sale from initial marketing programs to close. – Results: Understanding the entire sales cycle from marketing to closing enables accurate information on lengths of sales for specific products/services, improved understanding of the effectiveness of different marketing programs and allows for real ROI statistics to utilize in planning future marketing investments. © Objectivity Inc 2013
Use Case - Financial Services Fraud Detection – Problem: Detect patterns of fraudulent activities before damage is done – Solution: Real-time identification of inconsistencies enables instantaneous notification to security systems – Results: • Improved banking security and client confidence • Reduction of lost revenues • Improved efficiency allows fraud- detection teams to develop and deploy additional services © Objectivity Inc 2013
InfiniteGraph … • is perfect for social networks!! • is scalable • is a distributed data management system • and handles relationships really well • deploys anywhere
InfiniteGraph Engine LN FB SF TW InfiniteGraph
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