Published on June 29, 2009
Why Web Portals?
Never be afraid!
Never give up!
By Elena Ibanez & Borislav Kiprin
What Portals are about? “A web portal presents information from diverse sources in a unified way. Apart from the standard search engine feature, web portals offer other services such as e-mail, news, stock prices, information, and entertainment. Portals provide a way for enterprises to provide a consistent look and feel with access control and procedures for multiple applications, which otherwise would have been different entities altogether” (Wikepedia.com) By Elena Ibanez & Borislav Kiprin
Portals & eCommerce AOL: 48 Mn Users, 7% of which(3,4 Mn) visit the eCommerce pageYahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce siteMSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce siteBy Elena Ibanez & Borislav Kiprin
AOL: 48 Mn Users, 7% of which(3,4 Mn) visit the eCommerce page
Yahoo: 44,8 Mn users, of which 13% (5,8 Mn) visit the eCommerce site
MSN: 33,2 Mn users, of which 3,6% (1,2 Mn) visit the eCommerce site
Benefits of Investing in Portals Numerous opportunities for add display Large user base Easy set up & Maintenance Brand Awareness Buzz Creation – i.e. New Collection out!!! Different visual format opportunities - banner ads, 3D, pop up us, widgets, apps etc. Increases in SERP (more links from quality sites) Portal campaigns are more effective in terms of CPC (less traffic - more quality) Opportunities for micro-targeting - portals for women, for cool hunters etc. By Elena Ibanez & Borislav Kiprin
Budget Allocation Needed By Elena Ibanez & Borislav Kiprin
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