Web Marketing at Business of Organics

50 %
50 %
Information about Web Marketing at Business of Organics

Published on September 13, 2007

Author: ivanoats

Source: slideshare.net

Description

see http://www.ivanenviroman.com/2006/11/25/speaking-at-the-business-of-organics-conference/

Ivan Storck [email_address] Michael Phillips [email_address]

Business of Organics Internet Marketing & eCommerce Strategies

BOO!

 

We end up putting our faith in technologies rather than relationships – Michael Pollen

We end up putting our

Cut off the head of a spider, it dies

Cut off the leg of the starfish, it will grow a new one or even another starfish

The pioneering research of Paul Baran in the 1960s, who envisioned a communications network that would survive a major enemy attacked.

 

2006 Text www.opte.org/maps/

Campaign Movement

WAL-MART

Attention Abundance Participation

Long Tail

Too Much Choice Desperate Need for Trust

 

IE + Google Toolbar Firefox + SEO for Firefox extension + Google Toolbar

IE + Google Toolbar

Firefox + SEO for Firefox extension + Google Toolbar

 

How to succeed with online community online community Remember, Movement, not Message Authenticity = Trust Everything is personal Tolerance of Ambiguity

Remember, Movement, not Message

Authenticity = Trust

Everything is personal

Tolerance of Ambiguity

Hybrids Rock!

 

Green PR Natural Newswire CSR Newswire Green Clips prWeb

Natural Newswire

CSR Newswire

Green Clips

prWeb

E-commerce Strategies

“ Online holiday shoppers spent a total of $30.1 billion during the 2005 holiday season, up 30% from 2004.” - Goldman Sachs, Nielsen//NetRatings and Harris Interactive eSpending Report

Technology matters

Research

Plan

Manage

Choose the right vendor

Choose the right technology

Technology matters

User Experience matters more

“ User experience is not about how a product works on the inside (although that sometimes has a lot of influence). User experience is about how it works on the outside, where a person comes into contact with it and has to work with it.” - Jesse James Garrett, Adaptive Path

What’s a good User Experience?

Keep it simple

What does your online store say about your brand?

Customer Service

Security

Establish trust

Go where your customers are

“ As of August 2006, we are getting 1,700,000 page views per month, making us the most frequented green lifestyle site on the net.” - Treehugger.com

“ User Generated Content”

Power of the people

Empower your customers

Analytics & Tracking

Adapt & Adopt

 

Photo Credits http://flickr.com/people/username Starfish: stephcosta Spider: scragz Minnows: jurvetson Shark: cubina Party Hangover: w00kie if it’s not listed here, it means I either took it myself or bought it from iStockPhoto.com Steal this presentation, credit me and/or the others, and share alike

http://flickr.com/people/username

Starfish: stephcosta

Spider: scragz

Minnows: jurvetson

Shark: cubina

Party Hangover: w00kie

if it’s not listed here, it means I either took it myself or bought it from iStockPhoto.com

Recommended Reading The Innovators Dilemma - Clayton Christensen The Starfish and the Spider - Ori Brafman and Rod A. Beckstrom The Long Tail, Chris Anderson Pinko marketing Wiki (online) - Tara Hunt

The Innovators Dilemma - Clayton Christensen

The Starfish and the Spider - Ori Brafman and Rod A. Beckstrom

The Long Tail, Chris Anderson

Pinko marketing Wiki (online) - Tara Hunt

Discussion Questions How can medium to large organizations integrate a hybrid model into thier internet marketing efforts? Movement vs. Industry? Or Movement AND Industry? Anything else?

How can medium to large organizations integrate a hybrid model into thier internet marketing efforts?

Movement vs. Industry? Or Movement AND Industry?

Anything else?

Add a comment

Related presentations

Related pages

Digital Organics - Australian Web Design | Marketing

... affordable Web Design, Marketing ... Marketing Services. Digital Organics make ... for any business. Our professional local web development ...
Read more

Digital Organics - Web Design & Internet Marketing | Facebook

Digital Organics - Web Design & Internet Marketing, Maleny, Queensland. 744 likes · 9 talking about this. Grow you Business Online. Follow Digital...
Read more

Web design for Brisbane, Maleny, Sunshine Coast

Professional Australian web designers at Digital Organics make it easier for business website design and web ... Web Site Design and online Marketing ...
Read more

Marketing organics in the Pacific Islands - IFOAM

Marketing organics in the Pacific Islands ... Kokoda Organic NASAA Coffee Web site states that it is certified ... Samoa Women in Business
Read more

Organic - A creative digital agency with unique inspirations.

© 2016 Organic, Inc. All rights reserved ...
Read more

Digital Marketing – Digital Organics

Web Design; Digital Marketing; SEO; ... an online marketing strategy that gives your business ... Organics deliver a digital marketing strategy ...
Read more

Organic Business Guide/Marketing - Wikibooks, open books ...

Organic Business Guide/Marketing. ... The same type of information is often placed on a company web site. ... this is not the case in organics.
Read more

www.Businessorganics.co.uk - Business Organics online web ...

Businessorganics is ranked 1,069,084 in the United Kingdom. 'Business Organics online web marketing | internet marketing online.'
Read more

Marketing Manual and Web Directory for Organic Spices ...

Marketing Manual and Web Directory for ... Only available at: http://www.intracen.org/organics/technical ... V. Business information services ...
Read more