Published on August 14, 2009
AIMA + CHI Atlanta present Web Content Strategy: Where Marketing, UX, and IT Meet Thursday, August 6, 2009 Georgia Tech Global Learning Conference Center
Let’s meet our lovely panelists. Karen McGrane Bond Art Science Brian Ikeda Philips Design
Let’s meet our lovely panelists. John Muehlbauer InterContinental Hotel Group Ryan Esparza Consultant
Let’s meet our lovely moderator. Kristina Halvorson Brain Traffic
What is Content strategy?
I call it "the practice of planning for the creation, delivery, and governance of useful, usable content."
Server Administrator Technical Assistant Programmer Developer Designer Production Assistant User Experience Architect Information Architect Usability Specialist SEO Specialist Web Editor Web Writer Business Analyst Producer Project Manager Web Analyst Account Manager New Business Developer SKILLSET.ORG Content Strategist Content Strategist Content Strategist
Why do we need it?
How does it work?
Why does this matter to you?
Can’t we all just get along?
@karenmcgrane @brianikeda @halvorson NOT ON TWITTER!!!! @ryanesparza
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