Web-based Video and Photography for the Green Industry

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Information about Web-based Video and Photography for the Green Industry
Technology

Published on November 18, 2009

Author: clabelleosu

Source: slideshare.net

Description

An overview of video and photo usage in web-based contexts, examples of visual assets used in garden web projects. Lastly, some future trending related to visual communication and the green industry.

Video and Photography Video overview and future trends Presenter: Chris LaBelle Twitter: labelle_c Email: [email_address] Blog: http://blogs.oregonstate.edu/instructionaldesign/ Presented at the 2009 Willamette Valley Green Industry Seminar

Cisco Systems says that in 2012, Internet video traffic alone will be 400 times the traffic carried by the U.S. Internet backbone in 2000. Video-on-demand, IPTV, peer-to-peer video, and Internet video are forecast to account for nearly 90 percent of all consumer IP traffic in 2012. http://news.cnet.com/8301-13846_3-10145480-62.html Video Internet Traffic - 2012

Visual Communication Purpose? Marketing, Instruction and Engagement Who’s watching? - 80% of the US online population watches online video at least once a month - Age varies: “ The age diversity of online video viewers is reflected in a July 2008 Nielsen study that showed a fairly even distribution by age among the US audience. Although a combined 39% of US viewers were under age 35, the single largest cluster of users was in the 45-to-54-year-old cohort. Older users were also well-represented, with a combined 22% ages 55 and older.” http://www.emarketer.com/Article.aspx?R=1006774

UK Internet traffic to video websites increased by 40.7% over the last 12 months http://news.cnet.com/8301-13846_3-10145480-62.html Video and Internet Traffic - 2012

YouTube the 3 rd most visited website Average time on YouTube is 23.4 minutes (very sticky) Demographics suggest most users 18-34 and educated Video and YouTube – Alexa.com http://www.alexa.com/siteinfo/youtube.com

YouTube the 3 rd most visited website

Average time on YouTube is 23.4 minutes (very sticky)

Demographics suggest most users 18-34 and educated

Garden.org– Demographic Divergence Consumers of gardening video—inverse characteristics of YouTube

Consumers of gardening video—inverse characteristics of YouTube

Relevance of medium -- the upcoming generations often “see” and “experience” the world through video Cost is forcing businesses and universities to virtualize efforts and rely on crowdsourcing Video production and hosting is accessible to everyone regardless of skill and comfort level. Obtaining highly production quality is still challenging. Video is flooding virtual communities (Facebook, Ning, etc.) Location-based applications will become more ubiquitous and will incorporate more and more video. Key concepts: image tagging, geolocation (geotagging), photostream, RSS Feed, mobile device push, codecs, file format, embedding maps and photostreams in web pages. Relevance of Video?

Relevance of medium -- the upcoming generations often “see” and “experience” the world through video

Cost is forcing businesses and universities to virtualize efforts and rely on crowdsourcing

Video production and hosting is accessible to everyone regardless of skill and comfort level. Obtaining highly production quality is still challenging.

Video is flooding virtual communities (Facebook, Ning, etc.)

Location-based applications will become more ubiquitous and will incorporate more and more video. Key concepts: image tagging, geolocation (geotagging), photostream, RSS Feed, mobile device push, codecs, file format, embedding maps and photostreams in web pages.

Lake Noona http://www.learnlakenona.com / Butchart Gardens http:// www.butchartgardens.com/the-gardens/virtual-tour/virtual-tour.html eWashtenaw Gardens https:// www.ewashtenaw.org/government/drain_commissioner/dc_webWaterQuality/rain_gardens/tour/raingarden1tour.html United States Botanic Garden http :// www.usbg.gov/virtual-tour/index.cfm Flickr http://www.flickr.com/photos/34425849@N07 / Some Examples (Photos and Web-based Apps)

Lake Noona http://www.learnlakenona.com /

Butchart Gardens http:// www.butchartgardens.com/the-gardens/virtual-tour/virtual-tour.html

eWashtenaw Gardens

https:// www.ewashtenaw.org/government/drain_commissioner/dc_webWaterQuality/rain_gardens/tour/raingarden1tour.html

United States Botanic Garden http :// www.usbg.gov/virtual-tour/index.cfm

Flickr

http://www.flickr.com/photos/34425849@N07 /

Photosynth (+RSS Feed) http://photosynth.net/UserProfilePage.aspx?user=chrislabelle&content=Synths Ning Community (Organic Gardening Certification Program) http://ogcp2009.ning.com/ Vimeo (Some OSU gardening videos) http://www.vimeo.com/user1930683/videos Rain Garden: http://www.vimeo.com/7329501 Water Conservation: http://www.vimeo.com/5829874 YouTube OSU Extension (gardening videos) http:// www.youtube.com/oregonstateextension Relevance of Video for Green Industry?

Photosynth (+RSS Feed)

http://photosynth.net/UserProfilePage.aspx?user=chrislabelle&content=Synths

Ning Community (Organic Gardening Certification Program)

http://ogcp2009.ning.com/

Vimeo (Some OSU gardening videos)

http://www.vimeo.com/user1930683/videos Rain Garden: http://www.vimeo.com/7329501 Water Conservation: http://www.vimeo.com/5829874

YouTube OSU Extension (gardening videos) http:// www.youtube.com/oregonstateextension

Google Maps and Panoramio http://www.panoramio.com/map/#lt=45.023311&ln=- 122.783203&z=4&k=2&a=1&tab=1 Crowdsourced photos laminated on top of Google maps. Be a part of defining your brand and identity via online visual assets or have others define it for you! Relevance of Video?

Google Maps and Panoramio http://www.panoramio.com/map/#lt=45.023311&ln=- 122.783203&z=4&k=2&a=1&tab=1 Crowdsourced photos laminated on top of Google maps. Be a part of defining your brand and identity via online visual assets or have others define it for you!

OSU Social Media Primer http:// extension.oregonstate.edu/eesc/documents/Social_Media_primer.pdf Pachyderm (Grapevine Nutrition) http://eesc-pachyderm.oregonstate.edu/pachyderm/presentations/00-128-638596003164-88700133859044910-631010 / My Favorite iPhone App – Nikon Learn and Explore http:// www.nikonusa.com/Learn-And-Explore/Learn-And-Explore-for-the-iPhone/index.page Other iPhone Apps for Photography http:// www.popphoto.com/Features/10-Useful-iPhone-Apps-For-Photographers http://www.jmg-galleries.com/blog/2009/07/03/11-must-have-photography-iphone-applications / Helpful Resources

OSU Social Media Primer http:// extension.oregonstate.edu/eesc/documents/Social_Media_primer.pdf

Pachyderm (Grapevine Nutrition)

http://eesc-pachyderm.oregonstate.edu/pachyderm/presentations/00-128-638596003164-88700133859044910-631010 /

My Favorite iPhone App – Nikon Learn and Explore http:// www.nikonusa.com/Learn-And-Explore/Learn-And-Explore-for-the-iPhone/index.page

Other iPhone Apps for Photography http:// www.popphoto.com/Features/10-Useful-iPhone-Apps-For-Photographers

http://www.jmg-galleries.com/blog/2009/07/03/11-must-have-photography-iphone-applications /

Location-based smart device apps http://blogs.oregonstate.edu/instructionaldesign/2009/10/26/augmented-reality-and-the-coming-tsunami-of-location-learning-apps / Panoramic, Virtual Tours Photosynth, Tourweaver ( http://www.easypano.com / ), Smart Device Apps like Pano, built-in panorama logic in cameras Branched-scenario video Augmented Reality Esquire ( http:// www.youtube.com/watch?v=LGwHQwgBzSI_ ) Popular Science ( http:// www.youtube.com/watch?v=broaO24jkJg ) More creative ways of organizing RSS feeds of images and videos, Flash apps, Panoramio, geotagging, etc. The Future

Location-based smart device apps

http://blogs.oregonstate.edu/instructionaldesign/2009/10/26/augmented-reality-and-the-coming-tsunami-of-location-learning-apps /

Panoramic, Virtual Tours

Photosynth, Tourweaver ( http://www.easypano.com / ), Smart Device Apps like Pano, built-in panorama logic in cameras

Branched-scenario video

Augmented Reality Esquire ( http:// www.youtube.com/watch?v=LGwHQwgBzSI_ )

Popular Science ( http:// www.youtube.com/watch?v=broaO24jkJg )

More creative ways of organizing RSS feeds of images and videos, Flash apps, Panoramio, geotagging, etc.

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