Web as the Hub

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Information about Web as the Hub

Published on July 24, 2008

Author: ehodgso

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Communicate with your audiences when, how, and where they want to be communicated with

Web As The Hub Independent College Advancement Associates - Summer Conference Eric Hodgson July 26, 2007

Find This Presentation http://www.estradacms.com/hodgson

http://www.estradacms.com/hodgson

Critical Web Principles Web sites are built for visitors — plain and simple

Web sites are built for visitors — plain and simple

A Web site must serve a purpose. Critical Web Principles

A Web site must serve a purpose.

“ The Web is a selfish place. People don't have time. They scan pages looking for something specific. Most people have absolutely no interest in links such as "What We Do" and "Who We Are". They only care about what you can do for them. ” Gerry McGovern

Key Takeaway from Today: Communicate with your audiences when, how, and where they want to be communicated with

It’s Been Building…

 

 

Technology Brings Geography to Zero

Digital Future Report – Key Findings Average number of hours online has risen over the past year by one hour to 8.9 hours 1/3 of Internet users watch less TV than before being connected 63% of internet users are on high-bandwidth connections In general, high-speed users are on the Internet longer Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information First upswing in reliability in past three years Source: The Digital Future Report USC Annenberg School Center for the Digital Future November 2006

Average number of hours online has risen over the past year by one hour to 8.9 hours

1/3 of Internet users watch less TV than before being connected

63% of internet users are on high-bandwidth connections

In general, high-speed users are on the Internet longer

Two thirds of users 17 and older consider the Internet to be a very important or extremely important source of information

First upswing in reliability in past three years

Web Usage 63% of adults and 81% of teens (12-17) are Web users 44% of adult internet users bank online 27% of internet users read blogs 27% of internet users download music or video files 8% of adult internet users are involved in sports fantasy leagues online Source : Pew Internet & American Life Project

63% of adults and 81% of teens (12-17) are Web users

44% of adult internet users bank online

27% of internet users read blogs

27% of internet users download music or video files

8% of adult internet users are involved in sports fantasy leagues online

Alumni Communications 17% of the alumni clubs have a blog, listserv or other Internet communication vehicle to promote interaction and communications among alumni Source : College Alumni Relations Benchmarks - Primary Research Group

Understand Your Audience Who are they? What attracts their attention? Where do they think about you? When do they think about you?

Who are they?

What attracts their attention?

Where do they think about you?

When do they think about you?

Open Communication What they want to know about YOUR institution (and what they will need to know) In the way they will understand On their timetable In the order they want to receive it In a medium they are comfortable with

What they want to know about YOUR institution (and what they will need to know)

In the way they will understand

On their timetable

In the order they want to receive it

In a medium they are comfortable with

Their Needs, Your Actions Their goal is to find information Your goal is to move the relationship forward

Their goal is to find information

Your goal is to move the relationship forward

Elements of a Push-to-Web Strategy Mission Planning BRAND } WWW Pubs Ads Media Direct

 

Elements of a Push-to-Web Strategy Attention Importance Relevance Distinction Action

Attention

Importance

Relevance

Distinction

Action

Content Opportunities for Push-to-Web On-campus events Upcoming deadlines Blogs and journals Alumni Profiles

On-campus events

Upcoming deadlines

Blogs and journals

Alumni Profiles

 

 

 

 

Remember… Make sure to hit all media Identify relationships between media Push action-oriented steps for each contact point

Make sure to hit all media

Identify relationships between media

Push action-oriented steps for each contact point

Find This Presentation http://www.estradacms.com/hodgson

http://www.estradacms.com/hodgson

Thank You! Eric Hodgson Web Consultant Estrada 319.396.5013 [email_address]

Eric Hodgson

Web Consultant

Estrada

319.396.5013

[email_address]

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