Web 2.0 Strategies and Tactics for Writers

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Information about Web 2.0 Strategies and Tactics for Writers
Marketing

Published on April 4, 2014

Author: donlafferty

Source: slideshare.net

Description

This is the slide deck from the presentation I did in March of 2014 at the Greater Lehigh Valley Writer's Group's annual conference, The Write Stuff Conference. This is for writers wondering how they should use social media and web based marketing tools to build platform and market their work.

Don Lafferty @donlafferty

Internet Usage - Americas

Facebook - by the Numbers • There are 185 million Facebook users in the US, representing 65% of the population. • Facebook users spend an average of 16 minutes a day on the site. • 25% of all content shared on The Internet is done through Facebook. • Facebook is responsible for 26% of all referral traffic.

User age distribution on Facebook in United States

Twitter – by the Numbers • There are 107 million Twitter users in the US, representing 30% of the population, and 50% of all online users. • 30% of Twitter users have an income of over $100K. •36% of Twitter users tweet at least once per day, with an average visit time of 11:50 minutes • Twitter accounts for 4% of referral traffic.

90% of consumers make purchasing decisions based on peer recommendations. Only 14% trust traditional advertising.

Word Cloud Generators http://worditout.com/word-cloud/make-a-new-one http://www.wordle.net/

Social Media Footprint

Your Internet Footprint

Your Internet Footprint

Arts Organizations and Social Media  99% Using Facebook  74% Using Twitter  67% Using YouTube

Facebook Branding

Facebook Reach

Promoted Post

Pinned Post

Engagement

The Magical Amount For every time you sell, market, or otherwise talk about yourself, you need to provide 12 pieces of content that enhance the quality of, or provide value to your community.

Target Connections Readers Colleagues Booksellers Connectors/Media

Listening Effectively What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?

Build Your Listening Post  Google Alerts  Twitter Search (HootSuite or TweetDeck)  Nutshell Mail  SocialOomph  RSS -> Google Reader Feedly  Others

Search Results Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME

Measuring Results # of Connections/Friends # of comments on your blog post # of mentions # of shares # of likes

Measuring Results - Facebook

Measuring Results – Bit.ly

Measuring Results – Google Analytics

The Cost of Social Media The average entrepreneur in the U.S. earns $75/hour.  Consultants can charge from $30- $50/hour for execution services, and from $1500 to $25,000/month for strategic support. Tools can cost from $20-$6000/month depending on the scope of your needs.

Resources  http://thesocialskinny.com/100-more-social-media-statistics-for-2012/  http://thesocialskinny.com/100-social-media-mobile-and-internet- statistics-for-2012/  http://www.businessinsider.com/a-complete-breakdown-of-how- everyone-wasted-time-on-the-internet-in-2011-2012-1#there-are-more- than-800-million-internet-users-on-facebook-200-million-joined-in-2011- 12  http://www.mediabistro.com/alltwitter/twitter-statistics-2012_b18914  http://www.internetworldstats.com/stats2.htm  http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping- Internet-Marketing-Statistics-for-2012.aspx  www.problogger.com  www.socialmediatoday.com  www.copyblogger.com  www.marketingprofs.com

www.donaldlafferty.com Don Lafferty @donlafferty

Don Lafferty @donlafferty

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