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Web 2.0 for business owners

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Information about Web 2.0 for business owners
Business & Mgmt

Published on December 17, 2008

Author: paulwallbank

Source: slideshare.net

Description

A presentation that looks at some of the ways web 2.0 can help entrepreneurs and small business owners.

This was part of NSW Small Business Month in September 2008.
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Web 2.0 for free Paul Wallbank

What is web 2.0? Web 2.0 brings software and Internet tools onto the web browser Very little is really new. All of these tools existed earlier Shared applications: Cloud computing Most data is saved in the cloud 2600 tools listed in early September Web 3.0 is on the way

Web 2.0 brings software and Internet tools onto the web browser

Very little is really new. All of these tools existed earlier

Shared applications: Cloud computing

Most data is saved in the cloud

2600 tools listed in early September

Web 3.0 is on the way

What does web2.0 offer business? Three main business uses As a marketing tool Showing your expertise Improving your visibility Enhancing productivity with shared applications Moving databases, contact lists online. Making money from advertising Setting up an information site Aim to make money from it

Three main business uses

As a marketing tool

Showing your expertise

Improving your visibility

Enhancing productivity with shared applications

Moving databases, contact lists online.

Making money from advertising

Setting up an information site

Aim to make money from it

Making money from advertising A full time business Most find the returns disappointing To succeed, players need a niche Design and SEO are essential Increasingly a big business field

A full time business

Most find the returns disappointing

To succeed, players need a niche

Design and SEO are essential

Increasingly a big business field

Shared applications Help you with existing business processes Free for entry level Scalable No capital investment Cost effective Examples 37 signals Zoho Google Yahoo!

Help you with existing business processes

Free for entry level

Scalable

No capital investment

Cost effective

Examples

37 signals

Zoho

Google

Yahoo!

37 Signals Productivity software Belief in keeping things simple Backpack: Calendar sharing and collaboration Equivalent of Outlook, Exchange Highrise: Contact management and CRM Replaces ACT! or BCM Basecamp: Project management MS Project Free for basic accounts

Productivity software

Belief in keeping things simple

Backpack: Calendar sharing and collaboration

Equivalent of Outlook, Exchange

Highrise: Contact management and CRM

Replaces ACT! or BCM

Basecamp: Project management

MS Project

Free for basic accounts

Zoho Office productivity Writer, spreadsheets Invoicing software Database management Free for basic accounts Scales with business Add services as you need them

Office productivity

Writer, spreadsheets

Invoicing software

Database management

Free for basic accounts

Scales with business

Add services as you need them

Google The gorilla in the room Google Docs and Apps Google webmaster tools Google Local YouTube Most services totally free Perpetual beta

The gorilla in the room

Google Docs and Apps

Google webmaster tools

Google Local

YouTube

Most services totally free

Perpetual beta

Yahoo! Falling behind but some useful tools Yahoo!Mail and Messenger Directory Flickr! All free

Falling behind but some useful tools

Yahoo!Mail and Messenger

Directory

Flickr!

All free

Web2.0 as a marketing tool This is the most powerful Internet tool for small business Often Free or cheap Fast Effective way to drive traffic Can be a ready made website

This is the most powerful Internet tool for small business

Often Free or cheap

Fast

Effective way to drive traffic

Can be a ready made website

What is online Marketing? Marketing is simply telling your story Who What Where When Why Web 2.0 tools Blogging YouTube Social networking

Marketing is simply telling your story

Who

What

Where

When

Why

Web 2.0 tools

Blogging

YouTube

Social networking

Using blogs What are blogs? Simply online diaries A way to tell your story Using blogs Communicate to customers get your message out get feedback from customers present your expertise Be an advocate

What are blogs?

Simply online diaries

A way to tell your story

Using blogs

Communicate to customers

get your message out

get feedback from customers

present your expertise

Be an advocate

Communicating to your customers Il Solito Posto Based in Central Melbourne Customers are busy office workers Posts daily specials as a blog Free and simple to do

Il Solito Posto

Based in Central Melbourne

Customers are busy office workers

Posts daily specials as a blog

Free and simple to do

Get your message out Now we are talking Telstra’s message board Profile products Great outlet for testimonials Allows Telstra to make their points Can be over aggressive

Now we are talking

Telstra’s message board

Profile products

Great outlet for testimonials

Allows Telstra to make their points

Can be over aggressive

Get feedback from customers Dell Ideastorm Realised they needed better feedback Invite comment from customers Act on the suggestions

Dell Ideastorm

Realised they needed better feedback

Invite comment from customers

Act on the suggestions

Being an expert and an advocate The Newsagency Blog Software developer and newsagent owner Newsagents are a difficult group to communicate to The industry has unique challenges Presents Mark Fletcher as both an expert and an advocate Gives his software company a big advantage over the opposition.

The Newsagency Blog

Software developer and newsagent owner

Newsagents are a difficult group to communicate to

The industry has unique challenges

Presents Mark Fletcher as both an expert and an advocate

Gives his software company a big advantage over the opposition.

Setting up a blog Blogging platforms Wordpress Simple Incredible range of templates Extremely flexible Blogger Not quite as flexible Very quick to setup Integrated into Google

Blogging platforms

Wordpress

Simple

Incredible range of templates

Extremely flexible

Blogger

Not quite as flexible

Very quick to setup

Integrated into Google

Social networking Contact management Networking Promote your business Examples of social networking sites LinkedIn Facebook MySpace

Contact management

Networking

Promote your business

Examples of social networking sites

LinkedIn

Facebook

MySpace

Streaming media Podcasting Vodcasting Circus Oz: Thirty years of archived material put onto youtube Good way of showing your expertise An intimate way of communicating A very time intensive process Dubious effectiveness. To date conversion rates are poor.

Podcasting

Vodcasting

Circus Oz: Thirty years of archived material put onto youtube

Good way of showing your expertise

An intimate way of communicating

A very time intensive process

Dubious effectiveness.

To date conversion rates are poor.

Web 2.0 for business Very useful business tools Great marketing tool Remote worker paradise Still in it’s early stages Free or cheap Grows with your business You must have the basic marketing tools.

Very useful business tools

Great marketing tool

Remote worker paradise

Still in it’s early stages

Free or cheap

Grows with your business

You must have the basic marketing tools.

Web 2.0 for Free www.paulwallbank.com

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