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Web 2.0: A (Brief) Introduction

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Information about Web 2.0: A (Brief) Introduction

Published on May 9, 2007

Author: wms

Source: slideshare.net

Description

A quick intorduction to Web 2.0, and what it is / is not.
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Web 2.0 & Search – An Introduction Michael Motherwell www.wmsconsulting.com.au

Michael Motherwell

www.wmsconsulting.com.au

What is Web 2.0? My Definition An attempt to cash in by those who missed out on the Web 1.0 cash bonanza. Wikipedia Definition … a perceived or proposed second generation of Web-based services — such as social networking sites, wikis, communication tools, and folksonomies — that emphasize online collaboration and sharing among users. Translation: Dynamic Communities Of Geeks

My Definition

An attempt to cash in by those who missed out on the Web 1.0 cash bonanza.

Wikipedia Definition

… a perceived or proposed second generation of Web-based services — such as social networking sites, wikis, communication tools, and folksonomies — that emphasize online collaboration and sharing among users.

Translation: Dynamic Communities Of Geeks

Web 2.0 Principals Encourages Participation – Wikis, Blogging Puts Users In Control Of The Data The Web As a Platform Rich Internet application techniques Clean and meaningful URLs Personalisation Harnessing “Collective Intelligence” Extensive use of “folksonomies” (in the form of tags/tagging) Mashups – New sites from multiple sources http://www.last.fm/user/ mankmandrickson /

Encourages Participation – Wikis, Blogging

Puts Users In Control Of The Data

The Web As a Platform

Rich Internet application techniques

Clean and meaningful URLs

Personalisation

Harnessing “Collective Intelligence”

Extensive use of “folksonomies” (in the form of tags/tagging)

Mashups – New sites from multiple sources

http://www.last.fm/user/ mankmandrickson /

Other Examples Google Maps , Spreadsheets & Gmail Digg Mashups – Multiple Sources ChicagoCrimes .org Frappr Online

Google Maps , Spreadsheets & Gmail

Digg

Mashups – Multiple Sources

ChicagoCrimes .org

Frappr

Online

Comparison Web 1.0  Web 2.0 Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html search engine optimization --> domain name speculation blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) BitTorrent --> Akamai Google AdSense --> DoubleClick Web 2.0 Web 1.0

Problems And Issues Does it scale? “ The problem is it doesn't scale because the vast majority of people are goddamn idiots.” - Drew Curtis , founder of Fark .com Communities defined by exclusion Sustainability - How long will APIs be free? SEO – Is there anything to index? Privacy (Personalisation’s double edged sword) Accountability, Accuracy, Editorial Control

Does it scale?

“ The problem is it doesn't scale because the vast majority of people are goddamn idiots.” - Drew Curtis , founder of Fark .com

Communities defined by exclusion

Sustainability - How long will APIs be free?

SEO – Is there anything to index?

Privacy (Personalisation’s double edged sword)

Accountability, Accuracy, Editorial Control

Thanx! Michael Motherwell Ph: (02) 9365 4571 Em: michael@wmsconsulting.com.au URL: www . wmsconsulting.com.au Fun: www.insearchofstuff.com

Michael Motherwell

Ph: (02) 9365 4571

Em: michael@wmsconsulting.com.au

URL: www . wmsconsulting.com.au

Fun: www.insearchofstuff.com

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