Web 2

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Information about Web 2

Published on August 21, 2007

Author: eldredl

Source: slideshare.net

Description

A slideshow given over the course of a semester for Michigan State University's Office of University Outreach and Engagement as an introduction to Web 2.0 concepts and technologies.

by Lisa Eldred Presentations for MSU’s Office of University Outreach and Engagement Communication and Information Technologies Group Spring 2007

Overview The Machine is Us/ ing Us Video by Michael Wesch, Kansas State University Digital Ethnography Program, 2007

The Machine is Us/ ing Us

Video by Michael Wesch, Kansas State University Digital Ethnography Program, 2007

Overview This video demonstrates: the changing nature of text Written to hyper Html to css/xml the changing role of the user Professional designer Personal

This video demonstrates:

the changing nature of text

Written to hyper

Html to css/xml

the changing role of the user

Professional designer

Personal

Overview > Core Competencies Services, not packaged software, with cost-effective scalability Control over unique, hard-to-recreate data sources that get richer as more people use them Trusting users as co-developers Harnessing collective intelligence Leveraging the long tail through customer self-service Software above the level of a single device Lightweight user interfaces, development models, AND business models Source: O’Reilly, T. (2005). What is Web 2.0.

Services, not packaged software, with cost-effective scalability

Control over unique, hard-to-recreate data sources that get richer as more people use them

Trusting users as co-developers

Harnessing collective intelligence

Leveraging the long tail through customer self-service

Software above the level of a single device

Lightweight user interfaces, development models, AND business models

Source: O’Reilly, T. (2005). What is Web 2.0.

Overview > Web 2.0 by Example Blogging  Personal Websites Wikipedia  Brittanica Online Google AdSense (cost per click)  DoubleClick (page views) Web 2.0 Web 1.0

Collective Intelligence > Tagging Taxonomies Systematic classification Very deliberative Usually hierarchical Scientific Classification Yahoo.com (through the Wayback Machine ) The Statewide Resource Network

Taxonomies

Systematic classification

Very deliberative

Usually hierarchical

Scientific Classification

Yahoo.com (through the Wayback Machine )

The Statewide Resource Network

Collective Intelligence > Tagging Folksonomies Organic classification User-generated Generally unstructured Flickr Blogs (like CIT’s blog ) del.icio.us

Folksonomies

Organic classification

User-generated

Generally unstructured

Flickr

Blogs (like CIT’s blog )

del.icio.us

Collaborative Content > Social Bookmarking A new way of searching A new method of information dissemination del.icio.us digg upcoming eventful

A new way of searching

A new method of information dissemination

del.icio.us

digg

upcoming

eventful

Collaborative Content > Blogs The “end” of the personal web page Corporate tools vs. individual creations Dissemination of the parts Blogs Semi-regular updates Talk-back functions Personal or professional Social networking

The “end” of the personal web page

Corporate tools vs. individual creations

Dissemination of the parts

Blogs

Semi-regular updates

Talk-back functions

Personal or professional

Social networking

Collaborative Content > Blogs Personal Livejournal Xanga Myspace Hybrids Blogger Facebook

Personal

Livejournal

Xanga

Myspace

Hybrids

Blogger

Facebook

Collaborative Content > Blogs Professional Google’s blog President Simon’s blog CIT’s blog RSS feeds

Professional

Google’s blog

President Simon’s blog

CIT’s blog

RSS feeds

Collaborative Content > Blogs > Slang Screen capture from Zero Wing (1989).

Screen capture from Zero Wing (1989).

Collaborative Content > Blogs > Slang 13375p34k Developed in the 1980s to talk about forbidden subjects Characterized by replacement of letters for numbers or symbols pr0n haxxorz teh (teh intarweb ownzorz j00) own/pwn n00b Megatokyo

13375p34k

Developed in the 1980s to talk about forbidden subjects

Characterized by replacement of letters for numbers or symbols

pr0n

haxxorz

teh (teh intarweb ownzorz j00)

own/pwn

n00b

Megatokyo

Collaborative Content > Blogs > Slang brb rofl nsfw omg wtf stfu woot lolcat pos (gtg pos) ftw emo orly yarly mmorpg Urban Dictionary noslang

brb

rofl

nsfw

omg

wtf

stfu

woot

lolcat

pos (gtg pos)

ftw

emo

orly

yarly

mmorpg

Urban Dictionary

noslang

Collaborative Content > Blogs > Digressions > Here Be Anthropomorphic Dragons http:// imgs.xkcd.com/comics/online_communities.png

http:// imgs.xkcd.com/comics/online_communities.png

Collaborative Content > Wikis Origin Hitchhiker’s Guide to the Galaxy WikiWikiWeb Wiki—Quick Benefit Collaboration Collective intelligence Collective stupidity Hypertext

Origin

Hitchhiker’s Guide to the Galaxy

WikiWikiWeb

Wiki—Quick

Benefit

Collaboration

Collective intelligence

Collective stupidity

Hypertext

Collaborative Content > Wikis General Wikipedia Specialized Music Wiki Ohio University Libraries Biz Wiki Business WIDE Wiki

General

Wikipedia

Specialized

Music Wiki

Ohio University Libraries Biz Wiki

Business

WIDE Wiki

Collaborative Content > Mashups “ Mash it up” Music Video President Bush Sings U2 Web apps—trusting users as codevelopers http://www.neighboroo.com/ http:// mashupawards.com /

“ Mash it up”

Music

Video

President Bush Sings U2

Web apps—trusting users as codevelopers

http://www.neighboroo.com/

http:// mashupawards.com /

Changing Businesses > Collaboration Blogs Wikis Online Document Services Google Docs SlideShare Many Eyes

Blogs

Wikis

Online Document Services

Google Docs

SlideShare

Many Eyes

Changing Businesses > Perpetual Betatests Opensource Public release of preliminary versions User-centered design Rolling feature release Participants redefine meaning of service Transparency Resources Don’t blow your beta Building a better beta

Opensource

Public release of preliminary versions

User-centered design

Rolling feature release

Participants redefine meaning of service

Transparency

Resources

Don’t blow your beta

Building a better beta

Changing Businesses > Long-Tail Marketing Coined by Chris Anderson in 2004 More total sales come from the 80% of non-hits than the 20% of hits Disassociation from geography Amazon NetFlix iTunes Pandora

Coined by Chris Anderson in 2004

More total sales come from the 80% of non-hits than the 20% of hits

Disassociation from geography

Amazon

NetFlix

iTunes

Pandora

Changing Businesses > UOE But what does this mean for Outreach? Find out...

But what does this mean for Outreach?

Find out...

Contact Lisa M. Eldred Portfolio [email_address] University Outreach and Engagement Digital Rhetoric and Professional Writing

Lisa M. Eldred

Portfolio

[email_address]

University Outreach and Engagement

Digital Rhetoric and Professional Writing

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