Published on October 17, 2008
“ We’ve Only Just Begun” The Impact of Web 2.0 Web 2.0 Kongress, Hamburg 14 th October 2008 John Eckman, PhD Sr. Director, Optaros Labs Optaros, inc.
Agenda What do I mean by Web 2.0? Impact of Web 2.0 on Media Ecommerce Consumer Goods Enterprise Collaboration What’s next? The disintegating web Data portability and the social graph Location awareness, mobile
What do I mean by Web 2.0?
Impact of Web 2.0 on
The disintegating web
Data portability and the social graph
Location awareness, mobile
Rich Experiences http://www.flickr.com/photos/colodio/179405803/
Impact of Collaborative Production http://twobits.net/ http://cyber.law.harvard.edu/wealth_of_networks/Main_Page
Participation, Rich Experiences, and Assembly Culture Experience Architecture Tightly Integrated, Server-centric Highly Integratable, Loosely Integrated, Service-centric, Standards Driven Web 1.0: First Generation Constrained by Limitations Web 2.0: Next Generation Internet Embraces the Capabilities Synchronous, Page-centric Asynchronous, Desktop-quality, Application-centric “ Surfing”, Transacting, Personalized Collaborative, Community enabling, Sharing, Participating HTML, Links, Forms, Page-centric Monolithic, Layered Assembled, Composite SOA, Orchestrated Open Source Rich UI Elements Application- Centric
How does NGI / Web 2.0 impact Media? http://www.flickr.com/photos/djfoobarmatt/2589188237/
Now Public http://www.nowpublic.com/
CNN iReport http://www.ireport.com/map
High School Sports Network http://highschoolsports.al.com/photos/
High School Sports Network http://highschoolsports.al.com/reporter/
IT World http://www.itworld.com/
What about Ecommerce? http://www.flickr.com/photos/rickharris/2179579524/
Shopping needs to be more Social http://www.flickr.com/photos/roadsidepictures/1561899591/
Rue La La http://www.ruelala.com
A Peek Behind the Curtain: Rue La La
Consumers prefer friend & family
Facebook grew 32% over the past 12 months The 25+ demographic grew ~200% Social landscape Retailer community Focused shopping community Generic shopping community Generic community Retailer blogs Source: iStrategyLabs Demographic ~19% ~30% 25+ 0-24
Fans Easily customize and integrate into a site Fans is simple to integrate, and a merchant can skin the app to reflect its branding and site design Be super simple to use With one click a customer can save or share product info Fans enables a retailer to improve conversion, viral growth, and reach by “socially enabling” its online store, and taking its store to places where customers spend their time Tap into existing relationships Customers don’t want to recreate their social graphs
Fans: Store View
Fans: Facebook View
Consumer Goods Companies http://www.flickr.com/photos/nathanmesser/34298883/
My Starbucks Idea http://mystarbucksidea.force.com/
Dell Community http://www.dell.com/community/
Dell on Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter?c=us&l=en&s=corp
Remember Participation? http://www.flickr.com/photos/theparadigmshifter/470341923/ http://www.nytimes.com/2008/02/25/technology/25satisfaction.html
Enterprise Collaboration http://www.flickr.com/photos/andydr/119178561/
User Management, LDAP-Integration, etc. Agile Lightweight KM & Collaboration Wiki Blog RSS Aggregation Social Bookmarking Consistent User Interface (with Single-Sign-On) Legacy System with unstructured content WWW, Internet Document Management Federated Search Flexible and lightweight components and platforms support the creation, structuring and distribution of knowledge, leading to i ncreased efficiency and effectiveness
Example: Internal Social Network
Optaros Intranet 2.0
What’s Next? The Disintegrating Web Pages become Applications Discrete functional pieces move across sites Breaking out of the browser Data Portability and the Social Graph “ Social networks will become like air” Lifestreaming, aggregation, syndication Portable Contacts API, XFN/FOAF, OAuth, OpenID Location Awareness, Mobility Always on, always online devices Constantly situated in space Granular privacy controls
The Disintegrating Web
Pages become Applications
Discrete functional pieces move across sites
Breaking out of the browser
Data Portability and the Social Graph
“ Social networks will become like air”
Lifestreaming, aggregation, syndication
Portable Contacts API, XFN/FOAF, OAuth, OpenID
Location Awareness, Mobility
Always on, always online devices
Constantly situated in space
Granular privacy controls
Thanks! Questions? To reach me: [email_address] Company blogs: http://www.optaros.com/ Personal blog: http://www.openparenthesis.org/
To reach me:
Company blogs: http://www.optaros.com/
Personal blog: http://www.openparenthesis.org/
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