We The Savers

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Information about We The Savers
Business & Mgmt

Published on December 8, 2008

Author: adambroitman

Source: slideshare.net

Description

A review of ING's latest social effort

We The Savers ING’s New Microsite

A Flash Microsite, How Novel

Search Engine Candy? This is what a search engine sees Honey, I’ve shrunk the relevant content!

This is what a search engine sees

Honey, I’ve shrunk the relevant content!

It Looks Like People Have Signed, but Why? There is very little language to get me to want to read on

There is very little language to get me to want to read on

Why The Hell Would I Add This To My Social Life, Where is the Value? … and where is the beef?

… and where is the beef?

At Least The Forums are Not In Flash

Still, The Markup Is Pretty Poor <h> Tags, anyone?

<h> Tags, anyone?

The Saving Grace? YouTube!!!

YouTube!!!

Obligatory Facebook Fan Page That box is checked

That box is checked

Final Grades Social Strategy C Video Strategy C Value to Consumers F Creativity D Distributed Web Strategy C Overall Web Presence D

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