Published on March 16, 2014
Team One Doris, Fis, Sehrish
Agenda Country Profile Peruvians' Need Brand Solution Target Audience Branding
Agenda Country Profile Peruvians' Need Brand Solution Target Audience Branding Distribution Marketing Mix CRM Managing Brand Over Time
Capital - Lima Urban Area Amazon Jungle Rural Area Andes Highland
Country Profile =1Million WE LIVE IN URBAN AREA! WE LIVE IN RURAL AREA! HOLA! 30M
Peruvians’ Need Low-cost & Trustworthy & Convenient
Law No. 29985 "Act governing the basic characteristics of e-money as a tool for financial inclusion" Solution
Target Audience Have access to formal financial system Have cell phone & No banking access
Attributes Helpful Low-cost Convenient Trustworthy Free Easy Access Supportive
A reliable, supportive, and caring financial service brand that dedicates to help customers attain better quality of life.
Distribution Flow Claro Sales Reps Banking Agents BN Reps
Overall Plan Customer Education
Advertising Channels ATL: Radio (50%), TV & Print Ads (25%) BTL: Direct Marketing Influencers Gathering PR Event Financial Column on Newspaper
Customer Responsibility Marketing EasySol Care Center EasySol HotLine Financial Guidance and Support Emergency Assistance
EasySol Life Insurance Brand Extension
Managing Brand Over Time EasySol EasySol EasySol
Managing Brand Over Time Rural Areas in South America
Gracias! Have an Early Merry Christmas
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