We're Peruvian!

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Information about We're Peruvian!
Marketing

Published on March 16, 2014

Author: YiLingYeh

Source: slideshare.net

Team One Doris, Fis, Sehrish

Agenda Country Profile Peruvians' Need Brand Solution Target Audience Branding

Agenda Country Profile Peruvians' Need Brand Solution Target Audience Branding Distribution Marketing Mix CRM Managing Brand Over Time

Capital - Lima Urban Area Amazon Jungle Rural Area Andes Highland

Country Profile =1Million WE LIVE IN URBAN AREA! WE LIVE IN RURAL AREA! HOLA! 30M

Peruvians’ Need

Peruvians’ Need Low-cost & Trustworthy & Convenient

Law No. 29985 "Act governing the basic characteristics of e-money as a tool for financial inclusion" Solution

Solution

Target Audience Have access to formal financial system Have cell phone & No banking access

Attributes Helpful Low-cost Convenient Trustworthy Free Easy Access Supportive

A reliable, supportive, and caring financial service brand that dedicates to help customers attain better quality of life.

Ingredient Branding

Distribution Flow Claro Sales Reps Banking Agents BN Reps

Objectives 10%

Overall Plan Customer Education

Message

Advertising Channels ATL: Radio (50%), TV & Print Ads (25%) BTL: Direct Marketing Influencers Gathering PR Event Financial Column on Newspaper

Customer Responsibility Marketing EasySol Care Center EasySol HotLine Financial Guidance and Support Emergency Assistance

EasySol Life Insurance Brand Extension

Managing Brand Over Time EasySol EasySol EasySol

Managing Brand Over Time Rural Areas in South America

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Gracias! Have an Early Merry Christmas

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