We're Adopting! A Strategy for Social Media In Education

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Information about We're Adopting! A Strategy for Social Media In Education

Published on August 12, 2007

Author: ewan.mcintosh

Source: slideshare.net

Description

Social media, and whether or not it's adopted in any organisation, is almost entirely down to the culture of the organisation. But having a culture that doesn't match the aspirations of openness and sharing that would make social media a natural progression for the organisation does not mean that all is lost.

http://edu.blogs.com

We’re adopting! An adoption strategy for social media in education

We’re adopting! An adoption strategy for social media in education

East Lothian Council, eduBuzz.org Scotland, UK.

We’re adopting! An adoption strategy for social media in education

20 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2005-6

350 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2006-7

800 The approximate total number of students, teachers and managers sharing their ideas, experiences and resources on the Local Authority community 2006-7

Slow growth then a boom! What happened in October?

Five point strategy • Identify key user groups

Five point strategy • Identify key user groups • Identify and understand your key users & influencers

Five point strategy • Identify key user groups • Identify and understand your key users & influencers • Let key users evangelise

Five point strategy • Identify key user groups • Identify and understand your key users & influencers • Let key users evangelise • Turn evangelists into trainers

Five point strategy • Identify key user groups • Identify and understand your key users & influencers • Let key users evangelise • Turn evangelists into trainers • Support bottom-up and emergent behaviours

Emergent Behaviours

Emergent Behaviours • Lead by example • Lead by reminding • Provide adequate support • Lead by mandate • Personal and school benefits compliment each other

“Thin-slicing” ‘Blink’, Malcolm Gladwell

Fear: The Bass Player’s Blog always loathing?

Room for serendipity? Overplanning Are you allowed and able to fail?

Why bother?

2007

1991

2001

Something has changed

Something has to change

Stupid? Waste of time? Useless?

290,135 47,588

841,498 9102 ratings 8041 comments

Innovation, change, creativity: what was the teacher’s role in this?

Databases Spreadsheet Documents Coding Craft and design Marketing...

And so... what do we do?

ICT? Where has it made the biggest impact?

HMIe: ICT in Learning and Teaching

Emerging technologies make the biggest impact

new tech 13 mobile 7 computer games 7 blog 6 podcast 6 emerging 2 RSS 2

new tech 13 mobile 7 computer games 7 blog 6 podcast 6 emerging 2 RSS 2

new tech 13 mobile 7 computer games 7 blog 6 podcast 6 emerging 2 RSS 2 CD Rom 0

Emerging technologies make the biggest impact

Emerging practices make the biggest impact

Why we’re adopting social media for learning

I: Audience

70m blogs tracked by Technorati.com

2/ sec new blogs every second

Welcome to the 19th Century Classroom...

1 Average audience for students’ work

2 Average audience for conscientious students’ work

30 Maximum realistic audience for school display

Welcome to the 20th Century Classroom...

Monet en pixels

Monet en pixels

Monet en pixels

Welcome to the 21st Century Classroom...

From the printing press...

to the one-click web

1,114,274,426 Number with net access (MiniWattsMarketing)

2 Starter audience on edu.blogs.com

60 Audience after 8 weeks on edu.blogs.com

110,000 Number of readers in past 12 months at edu.blogs.com

Slow growth then a boom! What happened in October?

edu.blogs.com Subscribers

II: Creativity unleashed! So what do we do with it?

III: It’s not about the tech, it’s about the teach. But...

Obstacles to Innovation? Opportunities for authenticity?

Tools Obstacles to Innovation? Opportunities for authenticity?

Using Their Space

Learning From Their Space

Podcasting in Spanish class, St Thomas of Aquin’s High School, Edinburgh

I really enjoyed the recording process. The hardest part was recording the sound clearly and well. Lewis The trickiest part was recording. It was a nice change from Spanish. Jamie I loved recording it but it was tricky working in a group. Podcasting should be used at all schools. Richard I found the best, but the most difficult part of the process was recording. Jack The recording of the podcasts was the funnest part of the podcast. Robbie Podcasting in Spanish class, St Thomas of Aquin’s High School, Edinburgh

Bournemouth University TechDIS project report, October 2006

One participant initially struggled with the longer... challenge but eventually grew to enjoy it as they felt it challenged their weakness and rewarded them when they saw an improvement. Bournemouth University TechDIS project report, October 2006

Bournemouth University TechDIS project report, October 2006

[It’s] my favourite [task] because it offers the biggest challenge Participating in a group together helped to forge friendships Bournemouth University TechDIS project report, October 2006

Literacy & Numeracy Dr Kawashima’s Brain Training

Gaming for education

The Consolarium Derek Robertson

Virtual worlds for creative writing and speaking

Myst; Samorost; Gaming for education Tim Rylands’ storytelling

Scratch, Missionmaker, Game creation Never Ending Nights, Flickr

Scratch, Missionmaker, Game creation Never Ending Nights, Flickr

Scratch, Missionmaker, Game creation Never Ending Nights, Flickr

71% of gamers are married

66% of gamers have kids

Marc Prensky

Levelling up Cheat sheets - collaboration Encouragement Improvement Validation - Ideas employed Marc Prensky

Epistemic gaming; Commercial gaming; Game-making

Dancemat & Sony PlayStation

Sonic Spanish

Sonic Spanish

Mobile technology; iPod; MP3; ‘Learning Hubs’

Mobile technology; iPod; MP3; ‘Learning Hubs’

Impose? Mandate Top-down Block Filter Policy Rules Regulations

Discover? Invite Guide Support Nurture Celebrate Share

We’re adopting! An adoption strategy for social media in education

Don’t think, try. John Hunter

Ewan McIntosh b: edu.blogs.com w: www.LTScotland.org.uk e: e.mcintosh@LTScotland.org.uk

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