Published on February 18, 2014
Crowd control magazine
Who Is the AUDIENCE For your medIa Product? Crowd control is a magazine that should appeal to the younger generation, and those that like to break the rules, live in the moment and live loud with a care free, rebellious, punk attitude. I have tried to create a magazine which appeals to both middle and working class as then my demographic is wider. This limits my target audience to a young group between the ages of approximately 13-23 of mostly male, enthusiastic and animated characters. However these people do exist in numbers in the huge number of punk rock fans across the globe and that is the music genre I have used to appeal to this audience along with various techniques I have used to attract and Address this audience. How did you attract & address the audience? Considering this audience is a large and energetic audience I had to appeal to them by using loud features such as vibrant colours , sketchy layouts, exclamation marks as well as keeping the mode of address care free and informal. The magazine is priced at £1.99 which leaves a reasonable profit margin and is affordable for my target audience. I address the audience in the magazine by being very informal in language and also using outrageous photos with abnormal facial expressions and also candid photos from live performances which is less conventional than using shots from a photo shoot but I feel it suits my demographic more as it is more energetic and wild. Furthermore I think the title of my magazine ‘crowd control’ suits the demographic, as they are out of control.
GE NR E The genre of my magazine is rock and this is very important that I include only this genre as it is a unique genre that only my target audience will enjoy and they are not likely to enjoy any other genres of music. However it is a wide genre of music with lots of sub genres such as punk, metal, indie and alternative rock. The sub genre that I will focus most on my magazine is punk however I will try to cover many genres to keep my demographic as wide as possible. This genre is by far the most important aspect of attracting my target audience and keeping them interested. I know this as before creating the magazine I created a survey for people in my demographic and when asked what things interest them in a magazine approximately 70% said they were only interested in music. So it proves that my target audience is all about the music so I need to give them exactly that.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
CONVENTIONS COVER PAGES Candid photo (live concert)
CONVENTIONS MASTHEADS Live candid photo Square font, tidy.
Lines break font, sketchy outline
HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?
CONTENTS PAGE ANALYSIS I analysed the contents pages of my competitor magazines and they showed a much more organised format to their cover pages, particularly NME and Crowd Control followed this convention as a contents page is there to inform the reader of what the magazine includes. However I tried to keep a chilled out tone by creating quirky captions for my images to keep the less civilized readers interested. Captions such as ‘Nice pose, Bro.’ have a humorous outlook on the celebrities in the photos which is quite unique but is similar in ways to Kerrang magazine which is a convention that I have developed and have used throughout my magazine. Other conventions such as page numbers and pull quotes I have kept similar to my competitors to follow conventions as we have similar demographics. A lot of the rock magazines have editors words and views on the magazine, I used this to outline the style of the magazine to the reader, and I included bands in my magazine that fit perfectly into my genre.
I have made use of a title and running head which are key conventions used my all magazines. As well as a pull quote to give interesting information out from the main text. The pictures that I have used are very loud in comparison to Metal Hammer who are more hard-core, aggressive characters.
SURVEY RESULT S
PLAN Above is the original digital plan for my magazine. I made this to outline what I wanted to achieve and to have rough guidelines to follow. I made it digitally using photo shop to make it easier to follow and I wouldn’t lose it. In relation to the plan, my finished product is very similar, except I have changed the photo as the first one was blurred and I have added some plugs flush left of the cover. The cover line is also a lot larger than I planned but I had too much negative space and overall it looks better, I also added a few more puffs and plugs to fill negative space. I also used my competitor magazines as guidelines to take conventions from.
What have you learnt about technologies when creating your media product?
PRODUCTION Slight shine on text Slight stroke on text red border
Above is my preliminary task which was to create a school magazine and the cover to my final rock magazine. I will point out the things wrong with my preliminary task and how I have improved upon them.
Font all the same size. And boring masthead. Jagged outline on head due to poor editing Feature article photograph not interesting. Background colour dull and does not go well with text Font quite difficult to read Lots of negative space here
Masthead is more creative and eye catching. Negative space filled with cover lines and plugs. Candid photo is more interesting and relevant. Cover lines are all eligible but with interesting fonts.
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