Published on March 11, 2014
WATCH OVER ME THE APP THAT HELPS RESCUE PEOPLE IN DANGER
> 135,000 Registered Users When we launched in 2013… #1 Lifestyle app in Malaysia #2 Free app in Malaysia #2 Lifestyle App in Singapore #10 Lifestyle App in Australia
Women in Big Cities Don’t Feel Very Safe. They’re downloading panic button apps that don’t even work!
With That In Mind, We Built “Watch Over Me” Sends emergency alerts “automatically” And shake your phone to send an emergency alert
Sends Emergency Alerts “Automatically” If you don’t confirm your safety by the time your run is up.... They will be provided with your location on a map Video from your phone’s camera
Or, Shake Your Smartphone To Get Help Immediately Your GPS location Video recording of what’s going on from your phone’s camera
Women Love This App 1 in 3 people who click on our add download it.
The Waze Of Personal Safety In 2014, we’re taking it to the next level. One benefit of Waze is that it tells you where traffic jams are so you can avoid traffic jams. Watch Over Me tells you where high-crime streets are so you can avoid high-crime streets.
Building The “Safety” Graph Structuring unstructured crime data Data from: and more… Crime Data Crowdsourced from Watch Over Me Users With The “Safety” Graph we will be able to tag streets or areas as “high-crime” and watch over users when they need it the most.
We Can Reach 130M Women via FB Ads 40M 28M 18M 3.4M 36.5 M Female Age 15-35 Smartphone-using
Our 2014 Goal 1,000,000 users 24,000 paying users monthly $600,000 annually *assuming average 2% freemium conversion at $2 monthly
400M While we monetize from paying users from high-spend countries like the US, AU and UK, we also monetize from low-spend countries in Southeast Asia. We do this via the telcos.
Deal Signed With Maxis #1 Telco in Malaysia Launched Circle Watch App
Future Opportunities #2: Watch Over Me For Wearable Tech Google Glass Smartwatches
This is why we dedicate our lives to making sure every girl in the world has it on her phone. This is our life’s work. James Khoo, Founder CTO + Systems Architect •Got the idea for Watch Over Me when his sister went missing for several days when she was involved in a car accident. •Former CTO, building banking solutions for financial institutions •Grew his R&D team at Experian from 20-150 people in less than 2 years. Chin Xin-Ci, Co-Founder Business Development + Marketing •Was attacked + almost kidnapped in 2012 but escaped. Started working on Watch Ove Me almost immediately after. •Managed & activated a 250,000 community, leading to the birth of a US$1M/year business •Managed SEO, Adwords, Facebook advertising and community engagement in broad range of industries.
Watch Over Me Targets A Very Basic Need That Every Woman Has. The Need for Safety
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