Published on February 19, 2014
Winner of Mobile Entertainment Magazine Award for “Best Enterprise App 2013” Winner of Effective Mobile Marketing Award for “Most Effective Mobile App B2B 2013” Red Insight Case Study Android Tablet | 2013
Warburtons Case Study 2013 “A mobile “consumer style” app that would be used by over 100 people every day during store visits to deliver a game changing new way of working.” 2
Warburtons Case Study 2013 “Warburtons family Bakers” History and Origins It was in 1870 when Thomas Warburton and his wife Ellen first opened their first grocery shop, but it wasn’t until 1876 when the first loaf of bread was baked and “Warburtons the bakers” were born. 3
Warburtons Case Study 2013 CARE Warburtons Heart 137 years later, Warburtons still cares about the quality of its products, the importance of having a team of skilled bakers and the welfare of its customers. 4
Warburtons Case Study 2013 2 nd biggest 2x growth Facts and Figures Second biggest grocery brand in the UK based on sales. Doubled in size over the last decade, jumping from third to first most recognised bread brand in the UK in the last 5 years. 5
Warburtons Case Study 2013 £370 .000.000 4.500 employees Facts and Figures Invested more than £370 million over the past decade, building, refurbishing and upgrading their bakeries and distribution infrastructure. Operate with the support of over 4,500 employees. 6
Warburtons Case Study 2013 “Warburtons is confident and hungry , always hungry to find ways of improving .” Beliefs & Personality Confident and dedicated, Warburtons is Britain’s favourite baker and is always looking for new ways to improve. Warburtons is like a family, looking out for each other and working as one to create the most fresh and good quality products possible. An ambitious family that wants to keep growing, putting more energy and effort every day into marketing, sales, operations and technology. 7
Warburtons Case Study 2013 Background Red Insight is the name of the tablet app that Golden Gekko developed for the Retail Development Team at Warburtons. The project began in July 2012 with a scoping and design phase where the applications functional requirements were set, transformed into wireframes and the scope of the first release was agreed to with the key stakeholders. The project kicked off in August 2012, delivered just after Christmas 2012 and User Acceptance Testing began. 8
Warburtons Case Study 2013 Mission With more than 20.000 stores across the UK carrying Warburtons products and over 4.500 employees, Warburtons mission was to create a productivity app that did not merely add a layer of complexity to existing business processes, but made life easier on a daily basis for the Retail Field Team. Ease of use was crucial for this app to be adopted as the group of users ranged in age from 25-55. For both Warburtons and Golden Gekko, the critical success factors of the project were the speed at which a user could enter the data and a clear improvement of efficiency. 9
Warburtons Case Study 2013 Solution • An Android tablet application that eliminates the need for the Retail Field Team to capture store specific data on paper. • Mobilize the business process of capturing in-store product data and equip the team with real-time storecard details, access to marketing and promotion collateral and a beautiful interactive product catalog. • Not only save time and create front line efficiency, but automatically update corporate backend systems. 10
Warburtons Case Study 2013 What’s on my list for today? Day View • View visits (daily, weekly and monthly view) • View store and surrounding store visits on map • Create and edit a store visit 11
Warburtons Case Study 2013 Store Card • View and update store details wich sync back to the Warburtons backend system. • Add unique store attributes • Get driving directions 12
Warburtons Case Study 2013 Visit History • View all historical visits to a particular store • Identify between face to face and telephone events • Open Task icon advises if action items for a previous visit have not been completed • ap on any date to reveal the Visit Journal details for that particular day T 13
Warburtons Case Study 2013 Launch Once development was complete, user manuals were created and a combination of classroom and onsite training sessions were held with Regional Managers and a select group of users called “Stars”. The objective of the training and coaching was so managers would feel confident with how the system works and encourage their team to use it actively. The “Stars” were selected to act as evangelists within the organization and to be seen by their peers as someone they could go to if they had a question about the app. Training was followed by a soft launch for a pilot territory and a rollout to the remaining employees in the months to follow. Today, the key stakeholders are measuring the impact of the app for ongoing improvements to the app and the support. There is an emphasis on the amount of time it takes for a user to enter the data for the first time versus the 5th time, as well as requests for app features and improvements to training and coaching. 14
Warburtons Case Study 2013 “The launch has been even more successful than anticipated with early roll out dates being fought over like Wonka golden tickets.” 15
Warburtons Case Study 2013 Results Prior to Red Insight, each member of the Retail Field Team was spending 1 day a week taking all the information they captured from the field on paper and inputting it into the internal systems. Today, just a short time after launch, overall productivity has improved, manual data entry is almost eliminated and the application has been hugely adopted and appreciated by its users. Most often people are reluctant towards new tools, but the Red Insight app has immediately proven to be a tool that makes the Retail Field team more efficient, while fun to use. 16
Warburtons Case Study 2013 Success Factors • A solid start: The IT team equipped employees with Android tablets and a straight forward data capture app to get them accustomed to the technology (many had never used a tablet or app before). • Knowing the importance of prioritization: After this initial phase IT team collected many insights, feedback and feature requests. With help from Golden Gekko these were prioritized into a roadmap allowing the team to focus on the “must have” features first. • Clear project rollout plan: A concrete plan with an emphasis on training that contemplated multiple iterations, pilot testing and quickly responding to feedback. 17
Warburtons Case Study 2013 “ This bespoke solution has started a technology App-etite which has changed the way the Retail Development team plan, engage and interact with our Customers.” To be continued... 18
Warburtons Case Study 2013 Fighting for a world full of apps since 2005 Carolina Olsson Warburtons Account Manager web www.goldengekko.com email firstname.lastname@example.org 19
Warburton’s Red Insights tablet app, is used by the baker’s Retail Field team to help manage inventory across more than 20,000 retail outlets in the UK.
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