WANDER THE WONDER - CREATION

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Information about WANDER THE WONDER - CREATION
Marketing

Published on March 5, 2014

Author: marinescnd

Source: slideshare.net

Description

Creation - Innovation & Technology
INSEEC 2013

An immersive experience to promote outdoor shoes with GPS integrated

Idea: Make people test the product by an immersive experience in foreign countries. Allowing them to discover new lands without getting lost, thanks to a system of vibration, similar to the one included in the shoes

Technology: Sensitive floor + Kinect + Projectors
On the empty shop front of Selfridges.
Images are created thanks to a video mapping software + projectors

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